In today's social life, in many cases, we will be exposed to the business plan, which is a written summary of the business that the entrepreneur plans to create. Do you know the format of business plan? The following is the business plan of college student flower shop that I compiled for you. Welcome to share.

1 Business Plan Directory of College Student Flower Shop

Content:

I. Background

Second, the goal.

Third, the market analysis

Fourth, young people drink herbal tea culture.

Verb (abbreviation of verb)

Sixth, the business model

VII. Customers

Eight. Business?Hours?

Nine, product features

X. sales methods

XI。 Decoration and facilities

Twelve. work assignment

Thirteen. publicize

Fourteen Application for license and public affairs

Fifteen, sales revenue budget table

Sixteen. Anticipated difficulties and solutions

I. Contents

I. Background:

There are profound reasons for the popularity of herbal tea shops. First of all, women traditionally drink flowers in China. Roses and peach blossoms have been used for thousands of years as beauty flowers in the inner court of the court and folk applications, so it is easy for China people to accept the beauty of flowers. Second, loving flowers is a woman's nature. Herbal tea is gorgeous in color, attractive in fragrance and elegant in taste, which naturally attracts women who love beauty. In the past, women could only use flowers as ornamental and accessories, but now they can use flowers as beauty and health drinks, which just satisfies women's psychology of loving flowers and beauty. Thirdly, herbal tea has special health care functions, such as beauty, clearing fire, detoxification and slimming, which are urgently needed by fashionable women and naturally easy to become popular.

The mainland's market is dozens of times that of Taiwan Province Province, and herbal tea is popular in Taiwan Province Province, so the mainland naturally becomes the next destination of herbal tea. Visionary developers quickly followed suit, and they spread to the mainland from Beijing, Shanghai and other fashion sources. Opening herbal tea shops is becoming a new fashion for mainland women to start businesses.

Herbal tea is in its infancy in the mainland, and there is still a lot of market space. It is a sunrise industry, and the competition is not fierce at present. It is a good industry worthy of investment and a good business suitable for women's entrepreneurship. Generally speaking, Chinese mainland's herbal tea products are mixed. Some packaging is poor, and plastic bags are put on the shelves, which are still in the primary level. Some do not pay attention to brand, quality and taste, which leads to customer complaints. At present, the most successful brand of herbal tea in Chinese mainland is "She loves herbal tea". First of all, the product name is very good, "She loves it", easy to remember and catchy, directly targeting women; Secondly, brand planning and complete product lines are all aimed at solving the problems that fashion women are most concerned about. For example, the scent of herbal tea is not only delicious, but also makes women emit fragrance. Who doesn't like it? There is also a slimming magic leg-slimming tea, which specifically attacks the lower body. Is it attractive to women in pear shape? Face-lifting V Face-lifting Tea is unique. People with star complex will be fascinated by the current mentality that people like beautiful women with small faces.

There is no doubt that the trend of herbal tea has come. In 2006, romantic and profitable herbal tea shops will be popular in Chinese mainland, but we will wait and see which brand will dominate, who will be recognized by fashionable women and who will make a lot of money. No one can predict yet.

Second, the goal:

Herbal tea shops not only want to promote the efficacy of herbal tea, but also want to profit from it. It is planned that the herbal tea shop will turn a profit within three months. It is estimated that the monthly net profit excluding tax will reach 50,000 yuan two years later, and another herbal tea shop will be opened in Guangdong two years later.

Third, the market analysis:

At present, the herbal tea shop in Guangdong has not been opened. I have also considered the market competition of other beverage shops (such as desktop beverage shops, Hong Kong-style herbal tea shops and tea restaurants), but I found that there are no herbal tea drinks for sale in these similar industries, so I think it has great development prospects.

In addition, I also interviewed about 100 15 to 30-year-old young people in the form of street interviews. The results show that nearly 80% of the respondents are interested in tasting herbal tea, and the environment and food quality are the main reasons for their patronage. Besides, they are interested in visiting herbal tea shops.

Fourth, the culture of young people drinking coffee:

Once upon a time, herbal tea gave the impression that it was used for medicine. With the popularity of young people drinking herbal tea in Taiwan Province Province, Japanese and American youths who admire the culture of Taiwan Province Province also follow suit. Young people in Guangdong who have always liked Japanese culture take the trend of Hong Kong as an indicator in their clothes and diet. In addition, food in Taiwan Province Province is a popular food for young people recently, and Xiangtai's herbal tea culture has gradually become the food culture of young people in Guangdong.

Verb (abbreviation for verb) position:

The herbal tea shop is planned to be located in a prosperous city in Guangdong, such as Guangzhou/Zhuhai/Shenzhen. It is estimated that the herbal tea shop can accommodate 30 guests at the same time. There is no competition with local herbal tea shops of the same type, and there are many shopping centers/office buildings nearby, which is the concentration place for young people and foreign tourists in Guangdong.

Six, business model:

VII. Customers:

The customers of herbal tea are young people, aged between 15 and 30. Most of these customers are white-collar workers, students and modern lovers. They have no financial burden on their families and are easy to accept new and special things. A herbal tea shop specializing in selling specialties is most suitable for them. Besides, foreign tourists are customers of our herbal tea. Guangdong is a gourmet paradise, and herbal tea shops will definitely attract tourists who come for beauty.

Eight, business hours:

From noon 10: 30 to morning11:30 on weekdays; On Saturdays, Sundays and public holidays, 10:00- 2: 00 a.m.-As for the rest time, shops usually rest at110: 00 p.m., so we choose to rest at 12: 30 a.m. on weekdays. On Saturdays, Sundays and public holidays, it will close at 2 am so that customers can chat or rest in the herbal tea shop after shopping, and then go home to eat colorful tofu.

Nine, product features:

In addition to selling traditional herbal teas, herbal tea shops also offer therapeutic herbal teas and beauty/body-building herbal teas. In addition, customers can taste delicious snacks and increase the fun of drinking herbal tea. Herbal tea information is as follows:

Longjing ginseng tea

Formula: Longjing tea 1g, American ginseng 1g, lotus seed core 1g, Lycium barbarum 10g, two trollius flowers, and lavender 0,1g.

Soaking method: after mixing, brew with boiling water for 5 minutes. One dose a day, brewed and drunk many times.

Efficacy: clearing away heat and moistening lung, nourishing heart and tranquilizing mind, caring skin and resisting aging.

Indications: stuffy heart, insomnia, internal heat, sore throat and dark yellow complexion.

Rose beauty tea

Formula: 2g of green tea, 2g of Ophiopogon japonicus 1g, 2g of hawthorn, 0g and 5g of honeysuckle, 4 jasmine flowers and 3 roses.

Soaking method: after mixing, brew with boiling water for 5 minutes. One dose a day, brewed and drunk many times.

Efficacy: nourishing skin and moistening skin, clearing away heat and protecting liver.

Indications: yellow complexion, dry skin, asthenic fire and depressed liver.

Pearl whitening tea

Formula: 2g Longjing tea, dried bitter gourd 1g, 6 Chinese wolfberry, 0.5g of mulberry, 4 ginseng flowers and pearl powder1g.

Soaking method: mix the first six ingredients, brew with boiling water, cool, and take with pearl powder and tea soup. One dose a day, one cup. Tea soup can be brewed and drunk many times.