It is very difficult for individual growers to promote Chinese medicine, because it is actually very troublesome to promote it by themselves without a large procurement platform and fixed procurement. The best way is to find an acquisition point or a guaranteed acquisition point when planting. It is especially difficult to promote and socialize if you go to the pharmacy by yourself.

Every pharmacy has regular fixed channels to buy Chinese medicine, but our individual growers can't provide relevant procedures or even invoices. They also sell to offline Chinese medicine health centers all over the country, but now all Chinese medicine health centers mainly sell finished health care products, and generally don't buy Chinese medicine. If Chinese herbal medicines are sold as local products, even if there is no problem with the procedures, the sales volume is small and the crowd is not wide. If the functions of Chinese herbal medicines are exaggerated in this sales process and drug-related behaviors occur, they will be severely cracked down. That was the case with Changbai Mountain ginseng. Growers can only find local trade wholesalers and then sell them to wholesalers at low prices.

If there is no professional Chinese medicine planting and purchasing platform, try to plant some Chinese medicines with the same origin of medicine and food. You can sell it as a local product, the kind that has no strong medicinal properties, that is, you can eat it no matter how much, just as nutritious food, and the crowd may be larger, and then through the form of rural e-commerce, such as live broadcast and short video, because the planting amount is small, it is produced and sold by itself, and the investment risk as a high-cash crop is less.

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