In July 2009, the management information system of the direct selling industry of the Ministry of Commerce announced that Jiangsu Longrui Biotechnology Co., Ltd. officially obtained the direct selling license. Since then, Longrich has become the 24th company in China to obtain a direct selling license.

As a well-known new retail platform in China, longrich mainly deals in a series of cosmetics, household washing products and health products such as snake oil cream, toilet water, shower gel, shampoo and hand cream.