In order to ensure the orderly and effective development of things or work, we need to make a plan in advance, which is a business plan that defines the time, place, purpose, expected effect, budget and method of specific actions. What formats should I pay attention to when writing a scheme? The following are seven sales plans I collected for reference only. Welcome to reading.
Sales plan planning 1 1. Opening background
1. In recent months, the national property market has generally picked up, and house prices in some cities have exploded. It can be said that the domestic property market has fully recovered. As a third-tier city, Lu 'an has little external influence because the property market has been developing continuously for many years. However, it is expected that it may be greatly influenced by the outside world and will form a "butterfly effect" with the changes in the peripheral property market.
2. After the development and operation in recent years, the Six Annan Plate has gradually matured. Especially after the opening of Jinxiu Washington, it is trying to raise the housing prices in the region. Taking this as the weather vane of regional housing prices shows that consumers in Lu 'an have basically recognized regional prices, and the time for regional price increases is ripe.
3. Due to the development rhythm of this project, the first and second phases have the best houses in the project. That is, the best housing for the project has entered the market in advance. From the goal of obtaining the best development benefit, this is unfavorable.
4. Up to now, about 70 groups of customers have made small orders since the reservation of the second phase, and more than 180 sets account for 35% of the second phase, and if 140 sets (saleable houses) are counted, it accounts for about 50%. There are still two weeks before the opening on August 5, and it is estimated that the number of small customers will reach about 100. However, some customers have ordered houses that are too concentrated. If they switch to large orders, the number of customers may be reduced by about 30%.
Second, the push strategy
In view of the background of the opening of this issue, we are now formulating a targeted second-phase push strategy to achieve good sales and the best development benefits.
1, price strategy
It is suggested that the second-phase housing should take the initiative in the market in the later stage and obtain the best development benefit. If the horse is launched in a hurry, it will be unfavorable for the pursuit of the best benefit and subsequent promotion. Then there is when to launch the boutique housing, depending on the second phase of the first push and price increases, but not later than the third phase of the opening. In case of special circumstances, the price continues to rise, the property market is getting hotter, and the development funds are withdrawn, so the third-phase push can be operated. Sales control should be one of the main strategies in this period.
2. Price strategy
No matter from the big environment or the small environment, the rebound of the property market in recent years is difficult to reverse. Due to the popularity of the first phase, the price relatively caters to the market and the trend is flat. However, the price of the second phase must be raised, and we must take the initiative on the basis of catering to the market. We must firmly believe that this house is not for sale under the current background. Therefore, we suggest that the average selling price in this period is 2400 yuan/square meter, and the actual selling price should be around 2350 yuan/square meter after excluding discounts and concessions. The specific price increase range has been discussed and confirmed by both parties.
The reasons for the price increase are as follows:
A, market trends, affecting consumer psychology;
B, the first phase of Washington opened higher, and the regional housing price benchmark has been established;
C, the first phase of the project has been unveiled, and the new sales department has moved in, increasing the image;
D, this period is the best location in the park, and it is worth the money.
3. Benefit objectives
The price target of the second stage should be different from that of the first stage. While pursuing a certain amount of chemicals, we should emphasize benefits, that is, economic benefits. We must have a consensus that the second phase price does not pursue efficiency alone, and even if the market is a little slow, our efficiency goal will not change. Trading needs patience, patience is opportunity, and opportunity is income. It should be pointed out that this opportunity has begun to take shape.
Three. Opening activity plan
1, activity purpose
Expand market influence for formal listing;
Formally push products to the market and establish a new image of enterprises and products;
Expand brand awareness with the characteristics of the product itself and attract more market attention;
Prepare for the launch of the follow-up content of the product, accelerate the spread of word of mouth, and strive for more attention.
2. The significance of the activity
Attract customers and form a good market reputation effect.
The early customers of a project, in addition to foreign customers attracted by advertising and other media, a large part came from regional customers and customers who spread the project through regional residents. Therefore, while doing a good job in advertising and other media publicity, we should also carry out promotional activities for regional customers before and after the project officially starts to sell.
Achieve the purpose of communication
Although the overall image of this project was well publicized in the early stage, it was not well transmitted to customers, leaders from all walks of life and relevant units after the facade of this project came out. Holding a large-scale and personalized opening ceremony can quickly achieve the effect of spreading to the public.
Customer transaction
By demonstrating the development strength of the enterprise and other related activities, customers with potential needs accumulated in the early stage can recognize the quality of the property under the call of good corporate behavior and high-quality property, increase social affinity, and further expand and improve the visibility of the enterprise and real estate while strengthening the awareness of standing investment and appreciation potential; Deepen the public impression, promote the healthy development of sales, form a sales boom and attract more buyers.
3. I-word duration
8: 00 ~ 12: 00 on Sunday, August 5th, 20xx
4. Venue
Open space in front of on-site sales department and sales office
Sales plan planning 2 balloon game is an antagonistic interactive game. Games can not only enrich everyone's morning meeting, but more importantly, it can cultivate everyone's teamwork ability and increase team cohesion. It is also a particularly good team game. Suitable for the morning meeting interaction of employees in sales enterprises.
Number of participants: 10 is preferred and divided into two teams.
Game props: some balloons
game rule
1. First, divide the site into two areas, A and B, according to the following figure;
2. Team A and Team B each take a balloon of one color and blow it up. Each team must have a balloon;
3. After the game starts, the two teams send balloons to each other's area with overhead balloons;
4. Players can help their teammates to head the ball, or they can head the opponent's ball to stop them from moving forward;
You must use your head when heading the ball. If you touch the balloon with any other part, or the balloon falls to the ground, you must go back to the starting point and start again;
The team that sends all balloons to another place first wins.
Game tips
1. In the game, team A can take the red balloon and team B can take the blue balloon to prevent the balloon from being hit by mistake in the middle crossing area;
It's better to blow the balloon as big as possible. Too small, poor gas retention, not easy to jack up.
If someone pushes his balloon to the opponent's area first, then he can come and help his teammates head the ball. Of course, it is best to harass the other team.
Sales plan planning 3 1, outline
With the improvement of people's living standards, the demand for notebook computers is increasing. The notebook computer market in China has maintained a high-speed growth trend, and the participation of many new manufacturers makes the notebook computer market more and more attractive. The development of Lenovo notebook computers is becoming more and more mature.
Lenovo Group is an innovative international technology company, which consists of Lenovo and the former IBM personal computer department. As a leading enterprise in the global personal computer market, Lenovo is committed to developing, manufacturing and selling the most reliable, safe and easy-to-use technical products and high-quality professional services to help customers and partners around the world succeed. Lenovo mainly produces desktop computers, servers, notebook computers, printers, palmtop computers, motherboards, mobile phones and other commodities. Since 1996, Lenovo's computer sales have been ranked first in China's domestic market, and it has developed rapidly in recent years, occupying the second place in the world's computer sales. 20xx 65438+ 10, Lenovo cooperated with NEC to change the notebook computer industry.
In recent years, new technologies have appeared in the notebook computer market. With the price war of manufacturers, notebooks have really entered the homes of ordinary people. Judging from the growth rate of market sales and the potential of future development, notebooks have surpassed PCs for the first time and become the new overlord in the personal computer market. The notebook market is still optimistic for a long time, and the competition between brands is becoming more and more fierce. How does Lenovo win a place in such fierce competition?
2 environmental analysis
2. 1 Macro-environmental analysis
1, population and environment
China is the country with the largest population in the world, and the population is still growing, which determines that the notebook computer market in China has great potential and still has a lot of room for development.
(1) At present, the age structure of China's population has entered a typical adult type, with a large working population. Due to the needs of work and study, there is a great demand for notebook computers.
(2) The gender structure of the population shows obvious differences between the male market and the female market. Men have higher technical requirements for computers. Many people prefer to install all kinds of software and prefer high-quality and high-specification notebooks, and the prices are generally above the average. Women, on the other hand, basically have little demand for the use of computers, and generally choose notebooks with a small number and relatively cheap prices.
(3) There are fewer and fewer traditional families now. With the miniaturization of family structure, people's demand for computers is more and more inclined to notebook, which takes up less space and is convenient to move and carry.
2. Analysis of natural environment and scientific and technological environment
(1) Natural environment: In recent years, environmental deterioration and resource waste have become more and more serious, and people pay more and more attention to environmental protection. The computer industry is a high-tech industry, and the state encourages and supports its development.
(2) Science and technology environment: Science and technology are changing with each passing day. Computer software and hardware technology, information technology and digital technology have also developed rapidly, and the speed of upgrading has accelerated. High-tech products such as tablet computers and wireless handheld computers have also become a reality. The development and wide application of technology not only reduces the market price of notebook computers, but also makes computers popular, becoming more and more convenient and smaller, and paying more and more attention to meeting people's individual needs.
2.2 Analysis of competitive environment
In the first quarter of 20xx, Lenovo ranked first in the notebook computer market with 3 1.2% attention. HP only ranked second in the brand attention list of notebook computer market in May 438+10, and was surpassed by ASUS in the last two months of the first quarter. Based on the statistics of attention data in the first quarter, ASUS surpassed HP with a slight advantage and won the second place in the brand attention ranking of notebook computer market.
Below I will mainly analyze the competitive advantages of ASUS and HP:
Advantage analysis of ASUS: (1) ASUS is the first in the world in motherboard and graphics card, and it has great advantages in these two items. (2) Its unique multi-mode energy-saving technology and unique structure of heat dissipation technology are very rich in products, and A8 series has received rave reviews, outstanding cost performance and strong performance. (3) ASUS's after-sales service is also very good.
Sales plan planning Chapter IV Activity theme: Happy shopping, happy family and happy New Year.
Purpose of the activity: stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.
Activity time: 2* year 65438+1October 27th 2* year 65438+1October 3rd1.
Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.
Activity time: 2* years 65438+1October 27th.
Activities: All customers who shop in this supermarket can get a 2* * monthly calendar at the designated place in the store. Limited to 5 people, while stocks last.
Operation method:
1, designate the collection area at the cashier's office at the breakout, and assign a special person to be responsible for the distribution of Spring Festival couplets;
2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.
Activity 2: Give gifts on New Year's Eve.
Activity time: 2* year 65438+1October 27th 2* year 65438+1October 3rd1.
Activity content:
Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.
Operation method: 1, and the card needs to be stamped with a special domain seal;
2. After the card is exchanged, it should be indicated that it has been exchanged and recovered;
2. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect;
3. Red Seal Production (Marketing Department) activity store 65438+picked it up at the Marketing Department on February 24th;
4. Deliver the details of the redeemed goods and cards to the marketing department on June 65438+1October 65438+February after the end of the activity redemption;
5. Count the total number of each level of the red chapter every day.
Activity 3: Send a gift to celebrate the Spring Festival.
Activity time: 2* year 65438+February 3 1-2* year 65438+1October 65438+August.
Activity content: Anyone who buys * * and * * series paper receipts in the activity store of * * supermarket can get 1 * * couple wallets in 2.8 yuan, 2 in 4 yuan and up to 2 single cashier receipts.
Operation method:
Gifts are sent directly to the material warehouse of the distribution center, which uniformly distributes them to relevant activity stores, and records the quantity and weight of the gifts sent.
1. After the activity, on June 2nd 1, the cashier receipt will be statistically sorted out and returned to the marketing department together with the detailed list of redemption gifts;
2. The Marketing Department shall sort out the cashier's receipt details and send them to the material warehouse. The material warehouse collects the gifts that have not been delivered by the branch according to the details and returns them to the supplier in a unified way; When the quantity is insufficient, the branch shall bear the loss amount by itself;
3. The cashier receipt provided by the marketing department is reported to the merchant for exchange of some changed goods;
Activity 4: * * and * * studios are happy, and hundreds of schools and He Xinchun are happy.
Activity time: 2* years 65438+ 10/.
Activity content: During the activity time, anyone who makes a one-time shopping in this supermarket reaches a certain standard will enjoy all vouchers and receipts.
Make-up, styling and clothing are provided free of charge for shopping in 58 yuan, and artistic photos are taken. Send an art photo.
Make-up, styling and clothing are provided free of charge for shopping in 88 yuan, and artistic photos are taken. Send two art photos.
One-time shopping 128 yuan provides free makeup, styling, clothing and artistic photos. Send four art photos.
One-time shopping over 2 18 yuan, free family photo, limited to 3 people, get two free.
Operation method:
1, * * Supermarket publicizes activities on special posters to publicize the special services of * * photo studio.
2.* * Studio provides discount support and photo support.
Based on the principle of mutual benefit, if either party fails to meet the requirements specified in the scheme, both parties shall bear all losses of the other party.
4. Stamp the cashier's check of customers who meet the amount with a parting stamp, and attach a brochure of * * photo studio, so that customers can enjoy preferential treatment in * * photo studio.
5. Customers can enjoy the discount until 2* years 1.2.
7. When collecting money, the cashier checks whether the customer meets its requirements, then stamps the cashier's note and issues a brochure.
Chapter 5 of sales planning 1. Foreword:
Because it is pollution-free, calorie-free, and contains a proper amount of minerals and trace elements necessary for human health, it is a natural, pure, hygienic and safe healthy drink, so it is favored by people. Back in the 1950s and 1960s, people used to spend a dime or two on a big bowl of tea to quench their thirst. Now it is common to buy a bottle of pure water for one or two yuan to quench your thirst. According to the statistics of relevant authorities, there are more and more people drinking mineral springs in China. In the past, the situation that only the upper class could drink pure water has been greatly improved, and pure water has already entered the homes of ordinary people.
Compared with other drinks, pure water has a long history. As early as 1765, Europe began to bottle purified water and ship it to all parts of the world for sale. Since then, with the development of the world economy, by the 1980s, the pure water output of EC countries exceeded100000 tons. 1993 The per capita consumption of purified water in France is 1 10 liter, Italy is 129 liter, and the United States is 36 liters.
In the early 1980s, Laoshan Mountain in Qingdao produced the first bottle of pure water in China. In a short period of 10 years, there are more than10.2 million pure water enterprises in China. 1995 or so, pure water has sprung up in the domestic market with convenient and fast drinking methods. Many domestic beverage manufacturers began to introduce a large number of automated production lines from abroad to produce pure water. With the process of industrialization, air pollution and water pollution problems derived from it are hard to prevent, and urban residents are even more distressed. The pure water born at this time just caters to people's consumption psychology and needs. For a time, domestic consumers began to generally accept the concept of pure water, and the share of pure water in the "water market" rose sharply. However, due to the limitation of water resources and high exploitation cost, pure water began to shrink from "vigorous development".
1999 or so, with the improvement of people's quality of life, the health care function of minerals has been paid unprecedented attention, purified water has become popular again, and the purified water market has turned around and ushered in the "second spring". In recent years, with the increasing demand of consumers for "quality life", "pure water" has gradually replaced "pure water" as the first choice for people's daily drinking water. For this reason, brand groups of pure water have mushroomed in recent years. In the face of fierce market competition, XX brand purified water is drifting in the low-end market? Or is the "sword going sideways" positioned at the high end? Before putting forward the idea of brand marketing planning, let's fully understand the current market situation.
Two. Purpose:
Open the popularity of XX brand purified water in Fangcheng, expand market share, dig deep into product selling points and win the favor of consumers.
Three. Importance:
Successfully shape and spread the brand image, and improve the brand awareness and social influence of XX brand purified water.
Four. Project introduction
Brief introduction of xx pure water
Verb (abbreviation of verb) current market situation
1, Fangcheng pure water market is highly competitive.
There are many varieties and brands of pure water in Xx, and the marketing investment is large and the profit is very thin. The pure water market of new varieties and brands is constantly being chopped and subdivided, dividing up consumers' wallets and crowding out the pure water market. 2, a wide range of brands
At present, there are more than 1000 pure water production enterprises in China. In the xx market, there are competitors such as Master Kong and Nongfu Spring:
The first group army: Robust Wahaha Master Kong, they are leading brands, and the second group army: Nongfu Spring and Ipoh, they are strong brands, while other drinks are inferior brands.
At present, Wahaha has a good market share in various sales places in xx. Master Kong, Nongfu Spring. Features: high brand awareness, strong enterprise strength and large advertising investment.
Consumer identity:
Consumers have formed the habit of buying drinking water, with some regular buyers and some occasional buyers, and only a few people never buy it. The age structure is obviously lighter.
Characteristics of consumption behavior: brand and taste are emphasized, and the concept of pure water is vague, but some consumers have realized that drinking pure water for a long time is useless and began to pay attention to choosing high-quality pure water.
Market analysis of intransitive verbs
A. advantage analysis:
(1) The market space is huge and the future development is infinite.
After the focus events of "purity" and "nature", bottled drinking pure water fully meets consumers' psychological needs for pure water with its unique functions of "nature", "nutrition" and "health", thus being accepted by more and more consumers and gradually moving towards the direction of "king in water"!
From Wahaha, Nongfu Spring and Jinyi, Zhejiang Water Corps seized water resources in the northeast, to Yanjing, Qingdao and Lan Jian, many beer tycoons marched into the water market one after another, and then Robust defected to specialize in pure water, publicly saying that "drinking more pure water is the right choice", which fully proved that "the development space of pure water market is huge" has become a reality.
(2) With the change of public consumption consciousness, the demand is increasing day by day.
In fact, pure water has a long history of nearly a hundred years in the world. In developed countries, drinking pure water is a sign of health and taste. Although consumers in China have a late understanding of pure water, in recent years, people's understanding of pure water has been greatly improved with the promotion of media and brands. They have understood that drinking water is not only for quenching thirst, but also for pursuing health benefits.
World-famous water and beverage brands are pure water, such as Evian in France. At the same time, the brand quality of purified water in China has been greatly improved, with the qualified rate rising from 34.5% in 1992 to 78.2% in 1997 and 9 1.4% in 20xx. Water quality safety is also a powerful guarantee to meet the growing needs of consumers.
B. Analysis of disadvantages
(1) There are many brands in the pure water market, and the market competition is fierce.
According to the market survey and analysis, China's pure water market has formed a "Three Kingdoms" market structure of pure water with Wahaha, Robust, Yangshengtang and Nestle as the leading brands, and famous second-tier brands such as Laoshan, Master Kong, Coca-Cola, Rare Treasure, Yili and Ipoh as the main bodies, and some local small and medium-sized enterprises with poor strength. When the first-line brands are still planning how to expand their country with 70% market share, many new brands are constantly emerging, and the pure water market is constantly being chopped and subdivided, and the competition is extremely fierce.
(2) Compared with pure water, pure water has the upper hand in all aspects.
At present, there are more than 1400 pure water production enterprises in China, while there are only 1000 pure water production enterprises. Take Wuhan market as an example. There are 29 kinds of pure water in this market, only 2 1 kind of pure water. Due to the low cost, consumers' misunderstanding in drinking water selection at this stage, and consumers' preference for pure water in advertising, marketing level and brand appeal, pure water is not as good as pure water as a whole, so it is urgent to educate consumers that "pure water is more beneficial to human health than pure water".
(3) Large marketing investment and low profit.
Compared with other kinds of fast-moving consumer goods, the profit of pure water is lower. Look at the current first-line brands spending huge sums of money to attack powerful media all over the country, celebrity endorsements, spread concepts, enhance brand reputation, and fully expand the market; Local brands, on the other hand, take advantage of local advantages, actively integrate channels, start with large barrels of water, and strive to get a big "cake" by taking the ultra-low price of bottled water as a means of competition. Looking at this "hundred flowers blossom" scene, without strong capital support, it is difficult to fight head-on with first-and second-tier brands. Even if it enters the low-end market, it will be banned by many local brands. If there is no strict marketing plan, I'm afraid it is difficult to guarantee profits and markets.
(4) Consumer trust crisis caused by mineral harmfulness theory.
In 20xx, China Food Network reported that up to June 10, Shanghai Inspection and Quarantine Bureau had accepted 128 batches of 97 104 18 liters of imported natural purified water for inspection, of which nearly 90% came from Europe. The intercepted 15 batches of unqualified products include Evian, Provence and other international products, among which 4 batches of 2 10542 liters of Evian brand purified water were unqualified, accounting for 80.8% of the total number of defective products detected.
News replay 2: 20xx65438+February, China Food Network reported that German scientists found that the antimony concentration in bottled purified water left for three months would increase by 1 times. Antimony is a potentially fatal toxin to human beings. The longer the purified water is stored, the greater the toxicity.
News replay 3: 20xx65438+February, Oriental Morning Post reported that the total number of bacteria when Evian water entered Shanghai was 140 tons.
Sales Planning Chapter VI I. Activity Background
The Mid-Autumn Festival on August 15th is a traditional festival in China. Whenever we miss our loved ones, moon cakes become the best gifts for relatives and friends to express their blessings.
Second, the theme of the event
Every festive season, moon cakes convey the true feelings.
III. Purpose of the activity
1. Establish the humanistic image of Miqi and promote sales growth.
2. Provide convenience for customers and attract more customers.
3, improve the visibility and reputation of enterprises.
4. Spread corporate image and enhance brand image.
Fourth, the activity time
The eighth day of the eighth lunar month-August 15th, a total of eight days.
Verb (abbreviation of verb) promotion quota
Major shopping mall counters, supermarket windows, franchise stores.
Activity of intransitive verbs
1. Carry out group purchase business and provide group purchase discounts to facilitate the welfare distribution of all units and institutions. Where the one-time purchase exceeds 1000 yuan, it will be delivered to your door free of charge (within 5 miles).
2. According to different people, we have developed mooncake gift boxes with different prices, which are the first choice for gifts to relatives and friends, and also holiday gifts.
3. When shopping is over 180 yuan presents exquisite gift boxes or 30 yuan vouchers for any goods in the store.
4. When shopping, give a beautiful gift (such as candy and other beautiful small gifts).
Seven, publicity methods
Post posters, distribute leaflets and advertisements at various sales points through radio, television and other media.
Eight, store decoration
The environment layout of the restaurant and lobby should highlight the Mid-Autumn Festival atmosphere of "peace, reunion and celebration" as much as possible.
Nine, catering characteristics
1. On the Mid-Autumn Festival, people will make a big moon cake and display it in the hall during the day to create an atmosphere of holiday reunion. Before a formal meal, set up a big incense table, put the moon cakes on the incense table, invite the hotel general manager and star representatives to cut the moon cakes and announce the start of the reunion dinner.
2. There is a main table (about 10 people) in the middle of the dining room for the crew and stars attending the reunion dinner. In principle, each hotel invites a staff member.
3. According to the needs of tourists, formulate the standard of economic, warm and luxurious reunion dinner, and provide menus respectively. The names of dishes listed in the menu must have the meaning of "reunion", which is implemented by the hotel. Our company publicizes in a unified way, and the travel agency will contact the hotel on its own until the reservation is completed.
Sales Plan Planning Chapter VII I. Theme
A new generation, a new choice
Second, the purpose
With the help of special days, we can further grasp the peak sales season, and at the same time, in order to further enhance the popularity of this crayon Xiao Xin jelly, let more customers have a deeper understanding of your brand.
Through large-scale on-site promotion, the strong commercial atmosphere impacts customers' vision and stimulates their desire to buy, thus achieving the purpose of sales.
Third, the way of activities.
1. Invite large-scale song and dance troupes to add fun, stimulate popularity and increase the atmosphere. The brand of crayon Xiaoxin jelly was promoted at the booth and Christmas gifts were provided.
2. Send a try-on gift (limited) to the supermarket with the leaflet, and customers who belong to the birthday of that day will receive a Christmas gift for free with their ID cards.
3. Improve the popularity of Crayon Shinchan Jelly through on-site prize-winning quiz and related games.
4. You can enjoy discounts when shopping in this supermarket on the day of the event.
5. On the night of the activity, Santa Claus gave out 5 1 free gifts (provided by the supermarket).
Fourth, the way of publicity.
1, cross the street with banners;
2. 2 distribute leaflets and distribute them in large quantities;
3. Invite TV news reports;
4, TV advertising for three days;
5. Promote the large-scale POP on site in advance.
Verb (abbreviation of verb) activity cost
1, invited song and dance troupe: 7 yuan/day.
2. Rent a stereo 2 yuan/day, rent a car and pull the stereo round-trip fare to 2 yuan;
3. Return ticket price for actors: 16 yuan /8 people.
4. Eating: 18 yuan/day
5. Printed banners: 6 pieces of 4 yuan/piece =24 yuan.
6. Distribute leaflets: 5 copies. 35= 175 yuan.
7. TV advertisement: 3 days 1 yuan/day =3 yuan.
8. Large POP: 3 2 yuan =6 yuan.
9. Temporary funds: 1 yuan.
10, spray stage background: 2 yuan.
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