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Overseas Chinese international huacheng market
1, analysis of surrounding competitive buildings

"Greenland 2 1 city"

Property name: Greenland 2 1 City-Xiao Xian Room

Property area: huaqiao town, Kunshan City, Jiangsu Province.

Address: Greenland Avenue, huaqiao town, Kunshan.

Sales address: Greenland Avenue, huaqiao town, Kunshan City

Property Type: Villa/Ordinary Apartment/Business

Property composition: independent, duplex, conjoined villas, apartments, etc.

Opening date: March 2004 18.

Delivery time: June, 2005 18, the first delivery.

The first phase of Xiaoxianfang was delivered in August 2006.

Xiao Xian House Phase II was delivered in February 2006, 65438.

Total planning area: about 20,000 mu, and the first phase is about 4,000 mu.

Floor area ratio: 0.74

Total construction area: Phase I is about 265,438+million ㎡.

Main room type: apartment, one room, 55 square meters to 59 square meters.

Room 7 1 m2 ~ 88m2

Three rooms 1 10 m2

Townhouses:163-171m2,194-204m2.

First, the macro-environmental analysis

Huaqiao town, which belongs to Greenland 2 1 city, is located in the easternmost part of Jiangsu Province and the northwest suburb of Shanghai, and is known as "the East Gate of Jiangsu and the Back Garden of Shanghai". It is 34 kilometers away from Shanghai downtown, 25 kilometers away from Hongqiao Airport, 65 kilometers away from Shanghai Pudong International Airport, 30 kilometers away from Wusong Container Terminal, about 6 kilometers away from Shanghai Anting Automobile City, 0/6 kilometers away from Kunshan City and 50 kilometers away from Suzhou City.

Shanghai-Nanjing Expressway (the first entrance of Shanghai into Jiangsu is located at Huaqiao), National Highway 3 12 (from Shanghai in the east and Xinjiang in the west), Shanghai-Nanjing Railway and Tongsan Road (from Tongjiang in Heilongjiang in the north and Sanya in Hainan in the south), Shanghai Suburb Ring Road (A30, which connects with Shanghai-Nanjing Expressway at Huaqiao), Beijing-Shanghai high-speed rail and rail transit R3 planned from the urban area to Anting Shanghai International Automobile City). Bus 102 from Kunshan City to Anting runs every 20 minutes.

Second, product analysis

1, community planning analysis

Living area: 4000 mu for the first phase.

Community planning: divided into Dongcheng District and Xicheng District (currently developing and selling Dongcheng District).

Dongcheng District is divided into four districts: A, B, C, D and E (A, B and C are holiday communities, D is a community for respecting the elderly, and E is an international community (modern Chinese villa);

Xicheng is currently under planning;

2. Room type analysis: 1. Elevator apartment: 55 square meters -59 square meters one room.

The second house is 71㎡-88m2.

Three rooms 1 10 m2

2. Townhouse: middle area163m2-171m2.

The area of both ends is194m2 -20 1 m2.

B. Business and living facilities: A. Zhongfuhui Greenland Kindergarten (three-year system)

B. tongji hospital Tongji University Affiliated Greenland Kunshan Hospital

C. Greenland Nine-year International School and Shanghai University for the Aged 2 1 Urban Campus

D. Fruit and vegetable markets

E. Health and Cultural Center for the Elderly

Howard Johnson Greenland International Conference Hotel

E, Champs Elysé es 65438+ 10,000 square meters leisure business.

G. Large supermarkets

H. theme parks

C, detailed equipment: A, the apartment is divided into two optional decoration.

(450 yuan per square meter)

(Sex B per square meter 500 yuan)

B, the elevator is equipped with handrails and windows, which is convenient for the elderly to go in and out and health care.

The elevator room is equipped with safety handrails.

D, the corner is obtuse, to prevent the old man from falling and hurting.

E, the door size is widened to 900cm to facilitate access (generally 850cm). The width of kitchen, bathroom and balcony door is 850mm (doorway), which is convenient for the elderly to enter and exit to the greatest extent.

F. Intelligent fingerprint lock identification system at the door of the unit

7-inch color screen visual intercom system

There are 24-hour panic button in every room.

First, the use of double-layer insulating glass

J staircase uses wooden handrails and delayed ceiling lamps to increase the safety factor of the elderly going up and down the stairs.

K, the fully decorated room is equipped with clothes hangers, which is convenient for the elderly to dry western clothes.

L, the wall adopts thermal insulation materials.

Third, the price analysis (small Xianfang)

Average price of apartment: 3,800 yuan per square meter.

Average price of townhouses: 4900 yuan/square meter (discount: 10% discount for buyers over 55 years old).

The unit price of the old-age apartment promoted by Xiaoxianfang is only 3,800 yuan/square meter, and the total price is about 200,000-300,000, which is equivalent to the price of the local ordinary apartment in Huaqiao. The price of townhouses ranges from 4000-6000 yuan/square meter, with an average price of 4900 yuan/square meter, which is basically the same as the apartment price in Anting, Shanghai. Based on the comprehensive price of this townhouse product, the average price is only about 4300 yuan/square meter, which has obvious advantages compared with similar products in Shanghai.

At present, the client in this case is mainly from the center of Shanghai, accounting for 70%, followed by Huaqiao area, accounting for 15%, which is significantly higher than before. Jiading, Anting and Qingpu each account for 5%. At present, customers are mainly self-occupied and elderly, of which 65% are mainly from downtown Shanghai. Self-occupation 35%, mainly around customers.