Kelon Sports is a famous sports brand, and its products cover outdoor sportswear, equipment and footwear products. The main product lines include:

1, outdoor sports series: focus on lightweight and high-functional outdoor clothes, such as sports T-shirts, outdoor casual pants, sports vests, soft-shell clothes, etc.

2. Running series: provide professional running equipment, such as sports shoes, running T-shirts, sweatpants and quick-drying underwear.

3. Training series: including clothes and equipment needed for gym and family training, such as fitness clothes, cordless skipping rope, sports kettle, etc.

4. Outdoor equipment: provide high-quality outdoor equipment products, such as sports backpacks, outdoor tents, sleeping bags, trekking poles, etc.

5. Cycling series: professional cycling clothes and equipment, including cycling clothes, cycling shorts, cycling shoes, cycling gloves and helmets.

Brief introduction of Kelon Sports:

1. kelon sports is a China sporting goods and clothing company, founded in 1990 and headquartered in Nanjing, Jiangsu Province, China.

2. As a professional sports brand, Kelon Sports' product line includes sports shoes, sportswear and sporting goods. Among them, basketball sneakers are the most familiar, and many NBA stars choose Kelon Sports products. Kelon Sports has a large share in the sporting goods market in China through the high cost performance of its products and the promotion of celebrity spokespersons, and is deeply loved by young consumers in China.

3. With the improvement of people's living standards and the emphasis on healthy living, there is a huge market for sportswear and sporting goods in China. This gives Kelon Sports and other local sports brands the opportunity to further develop and grow. In the future, Kelon Sports may expand more product lines, explore a broader market, improve the brand's popularity in the international market, and compete with more foreign sports brands.

Kelon brand transformation road

1, product strategy: At present, the main products of Kelon Sports include sports shoes, clothing and accessories. The product line can be further extended to more sportswear. Kelon can also improve the fashion and high-tech content of products, and richer products can experience the competition with international brands.

2. Brand building: The star spokespersons of Kelon Sports Cooperation are mainly mainland spokespersons, so we can sign contracts with more foreign stars or athletes to improve the brand's popularity in overseas markets, especially in the United States and Europe.

3. Market expansion: At present, 80% of Kelon's income comes from Chinese mainland market. We can explore more overseas markets, especially those in developing countries. With the help of local joint ventures or agents, product pricing also needs to consider the affordability of different markets. Online channels also need to be strengthened, and international e-commerce platforms should be cooperated to open English websites and social media accounts.

4.R&D investment: At present, Kelon's investment in R&D is mainly used for product design, which can increase R&D investment in new materials and high technology, such as artificial intelligence and new energy in sports industry. This can improve product differentiation and lay the foundation for high-end and high-tech brands.