In the past, Chaoshan people used to greet people with "eat well", which shows that eating was a problem at that time. Not many people greet people like this now. With the progress of the times, we have basically solved the problem of food and clothing. People are not satisfied with filling their stomachs, but want to eat more tastefully and emotionally. Therefore, it is a fashionable topic to talk about consumption after food and clothing, snacks and delicious food.
Chaoshan is one of the famous snack areas. Many snacks are not only loved by local people, but also popular in other places. Eight kinds of Chaoshan snacks were awarded the title of "Chinese Famous Snacks" at the National Excellent Snacks Variety Appraisal Meeting-"Chinese Famous Snacks Commendation Conference". Why are Chaoshan snacks so attractive? What are its characteristics? Born in poverty, naturally, naturally, countless local snacks or dim sum in China are either born out of the court or produced by the people. Chaoshan snacks, almost all of which are folk original, have been circulated among the people. This is determined by the fact that Chaoshan is located in the "corner of the country at the end of the province" in history, far from the national political center, the commercial society formed late and the social wealth was not high. Here are some Chaoshan snacks in hand: Xitianxiang Oyster Roast, Goose Goose, Elder Sister's Pig's Foot Rice, and Mother's Gong Zongqiu. Which name is not simple and straightforward, and the local flavor is tangy.
Chaoshan snacks are rooted in the people. They are not attached to officialdom culture and scholar-bureaucrat culture. Since their birth, they have spread among the people in a natural manner, which conforms to the natural law of natural selection. Therefore, we can taste so many local snacks now. Simple materials and unique taste. Cantonese dim sum in this section is famous for its foreign flavor, such as cream buns, egg tarts and barbecued pork buns. Shanghai snacks are famous for seafood, such as crab roe soup packets and minced fish spring rolls. Northern snacks are mainly pasta. Chaoshan snacks are nothing without rice. A word "Guo" in Chaoshan dialect summarizes the main raw materials of Chaoshan snacks. In Chaoshan Dictionary, the word "fruit" is interpreted as a kind of fruit with rice flour as the skin and stuffing. Leek buns are called "rice-free buns" because the skin is sweet potato powder and the stuffing is vegetables, which shows the position of rice in snacks. Earlier, the ancestors of Chaoshan moved south from the Central Plains to Chaoshan. According to the custom of ancestral home, pasta is a fruit for ancestor worship, and wheat is not produced in the south, so rice can only be used as fruit. This is the origin of "country". Later, the raw materials and practices of sacrificial food continued to innovate and develop, and people called all sacrificial bags "pots". It's amazing that hipsters use rice as a snack. It can be a kind of raw material that is both skin and stuffing-"Bao Fan". If there is a snack called "Guo Tao", it is made of glutinous rice flour as the skin and glutinous rice as the stuffing, and it can also be made of glutinous rice (glutinous rice is not greasy to eat), which is not greasy, but also very fragrant and delicious.
Chaoshan is rich in sweet potatoes, which are flat and cheap crops and are also widely used in snacks. Sweet potato powder can be used as the skin of snacks, such as "crystal ball" and "leek cake" with sweet and salty stuffing. It can also be mixed with fruit and steamed into "potato", "taro" and "horseshoe". It can also be made into "cake baked sweet potato" and "sweet potato soup". Although sweet potato comes from humble origins, it is a big family in Chaoshan snacks.
Different from Shanghai and other coastal areas, Chaoshan snacks use less seafood, such as lobster, shark's fin and crab. One of the reasons is that the Chaoshan climate is hot and seafood is difficult to store. In addition, it is also caused by its civilian characteristics. Coastal areas are rich in oysters, but only Chaoshan-"roasted oysters" makes oysters into delicious snacks. Its practice is also very simple, that is, the sweet potato powder and oysters are mixed and fried into cakes, and duck eggs are poured on them, but the taste is extremely unique, crisp outside and tender inside, and it has become a famous snack.
Look at Chaoshan snacks, mainly vegetarian, with few fish. Its material selection is simple, and most of them are common crops-rice, sweet potatoes and vegetables, but it has won people's favor with its unique pastoral flavor and is deeply loved by people from all walks of life because of its low price. The Chaoshan snacks in this paragraph are not "delicious", but "delicious" food. People should pay attention to its formal beauty while paying attention to its delicious food. Tangyuan is tied into sachets, peaches are like jasper, crystal ball and so on, and the appearance is also elegant and interesting.
Form can't be eaten, but form can stimulate people's appetite. hipsters have long understood the truth of "delicious". Pay attention to health and pursue fashion. The Chaoshan snacks in this paragraph advocate nature and pay attention to health. People don't have to worry about eating too much fat and calories while satisfying their food addiction. As mentioned above, the ingredients of Chaoshan snacks are mainly vegetarian, and fish is rarely seen. Some snacks are also added with Chinese herbal medicines and become medicinal diets. Such as mousetraps, shops, etc. They are all snacks made of herbs, which are very in line with today's diet fashion. Not only that, the cooking method of Chaoshan snacks is also very scientific, more light and less spicy, more cooking and less frying. Hipsters also invented a way of cooking with oil, which is the most special way I have ever seen. The method is to boil peanut oil with warm fire, then put steamed snacks into it and cook it with slow fire until it is hot inside and outside. The snacks served on the plate taste like peanut oil, but they are not as dry as fried, which is really a must.
As the Chaoshan proverb says, "eat seasonal fruits" means that you should eat seasonal food. Seasonal food not only tastes delicious, but also can achieve the purpose of health preservation. For example, eating mouse shells and vegetable heads in the Spring Festival, eating gardenia in the Dragon Boat Festival, and eating common seeds in Tomb-Sweeping Day are not only delicious, but also can clear away heat and fire, thus achieving the purpose of "preventing diseases in season".
In recent years, Chaoshan snacks have been reformed and innovated in raw materials and shapes to meet the fashion demand. Add more kinds of fruits and vegetables to the raw materials, such as spinach, Euryale ferox, pumpkin pie, etc. The shape is getting smaller and smaller, so that people can taste more kinds of food without changing their food intake. Editor's Note on the Status Quo and Development of Chaoshan Snacks: At present, the status quo of Shantou Snack Market is diversified in business forms, complete in variety, with scattered outlets and appropriate concentration, which can basically meet the consumption demand of the local market. In terms of business form, one is a simple takeaway shop. It is operated by package stalls, snack bars, food stalls in vegetable markets and grocery stores. They provide customers with finished or semi-finished products, such as zongzi balls, steamed dumplings, crystal balls and so on. Now you can buy it home to eat. Meatballs, casserole, taro casserole, etc. To provide more semi-finished products for customers to take home for processing; The second is the form of take-away food. It is operated by snack bars and time-honored snack bars. For example, beef ball snack bars all over the city are shops that make beef ball soup, beef ball kway teow and take-away beef balls. The old-fashioned "Xiangxiang" snack bar and "Aixi" noodle shop are also this kind of business form; The other is a snack bar, which mainly sells and eats. For example, the Chaoshan Snack Buffet Package in China Travel Agency Restaurant, with 25 yuan for each person, is free to choose. Chaoxiang City is a snack supermarket. Nowadays, it is not difficult for local people to get together at home or abroad and entertain foreign guests to taste Chaoshan snacks.
Although Chaoshan snacks are very popular in Shantou, it is hard to find for foreigners who have never been to Chaoshan. After tasting Chaoshan snacks, many guests in Shantou praised the delicacy of Chaoshan snacks. However, when they want to buy some to take away, they often regret that the store can't provide convenient packaging. Cantonese cuisine, Shanghai cuisine and northern snacks can often be seen in major supermarkets in Shantou, but local snacks are rare. Chaoshan snacks in Guangzhou, Shenzhen and other cities are often not authentic enough. This shows that the level of Chaoshan snack products is low, many operators' ideas are still stuck in the traditional business model of small vendors and vendors, lacking modern marketing concepts, and the publicity, packaging and circulation channels are lagging behind, so it is difficult to get out of Chaoshan, enter foreign markets, broaden business channels and form scale effects.
Secondly, most of the time-honored Chaoshan snacks have outdated business concepts and are unwilling or afraid to add gold and silver to the time-honored brands. For example, the old snack bars such as Laoma Mengzongqiu, Aixi Dried Noodles and Xiangxiang (White Peach Blossom), which won the title of "Chinese Famous Snacks", have simple faces, single varieties and outdated management methods. As a result, the sales area is getting narrower and narrower, and some of them are even unsustainable. How to correctly handle the relationship between inheriting tradition and reform and innovation is an urgent problem for these time-honored brands. "Fu Hecheng Beef Restaurant" is a well-known snack bar in the 1990s. Mainly selling beef series snacks, such as beef hot pot, beef balls and beef ball kway teow. In order to expand its business and occupy the market, 1998, the store took the lead in registering its name in the State Trademark Office, creating a famous brand. At the same time, change the business model and expand the storefront, with hot pot in winter and air conditioning in summer. Adopt flexible and diverse management methods such as selling and eating, take-away food delivery and door-to-door delivery. Due to market demand, business is booming. In just a few years, six chain stores have been opened in succession, and one of them has become the leader of Shantou snack bar. Its business model is worth learning.
Chaoshan snacks have only developed as a food category in recent years. Through the continuous excavation, promotion, publicity and promotion of catering industry, tourism industry and media, the business market has developed steadily and its popularity has been continuously improved. Chaoshan snacks have won honors in the national top snack competition for two consecutive years, and so far eight Chaoshan snacks have won the golden signboard of "Chinese famous snacks". It is reported that the 3rd Chinese Famous Snacks Commendation Conference and Chinese Famous Snacks Culture Festival will be held in Shantou in June 5438+February this year, and the 9th Chaoshan Food Festival will be held this year, including our forum "Eating Chaoshan Food and the World in Shantou". These activities will promote the innovative development of Chaoshan snacks and open up broader prospects for promoting Chaoshan cuisine. As a famous Chaoshan snack, this beef ball has a history of nearly a hundred years in Shantou. Beef balls can be divided into beef balls and beef tendon balls. Beef balls taste tender and smooth. Beef tendon pills add some tender tendons to beef, which is a bit chewy.
The traditional production method is to take fresh beef legs wrapped in meat as materials, remove tendons and cut into pieces, put them on a big case board, and hammer beef and ham into a meat paste with two special square hammer knives (weighing about 3kg), add a small amount of snow powder, refined salt, fish sauce and monosodium glutamate, and hammer for/kloc-0.5min, then put them into a big bowl, and add chopped square fish, white meat and monosodium glutamate.
It is said that good beef balls can bounce when thrown on the ground. In the past, beef balls were all made by hand, so maybe this kind of performance can be performed. Because they are all manually operated, the cost is higher than that of the mechanism. After the appearance of pill machine in the early 1980s, the traditional methods of making pills by hand became less and less.
With the increasing demand of foreigners and old Shantou people who come to Shantou for a taste of hand-made beef balls that can be played high on the ground, this makes delicious hand-made beef balls reappear in the rivers and lakes.
When eating, use the original soup and beef balls to boil (don't boil the water too much when cooking, or the beef balls will not taste good), add proper amount of monosodium glutamate, sesame oil, pepper and celery, and serve with sand tea sauce or Chili sauce. Many people eat beef balls dipped in Chili sauce, but the local specialty sand tea sauce is the most authentic.
Beef balls can also be baked. When barbecuing, cut the beef balls in half, coat them with sauce and honey, and bake them until they are done.
Taro pill
Because the crust is cooked layer by layer, its skin and flesh are distinct, and because curry and eggs are added, its color is bright yellow, delicious and beautiful.
Mom said there should be a bowl for grass.
There are many ways to eat kway teow in Chaoshan. There is a dry fishing method. Because you need to add oil and sauce after fishing, Chaoshan dialect is called "stuffing" and fishing kway teow is called "stuffing kway teow" in Chaoshan. How to eat it is to cook the kway teow in a boiling soup pot, drain it, pour it into a bowl, and mix it with peanut butter, sand tea sauce, lard, monosodium glutamate, fish sauce, Zhejiang vinegar, etc. , with cooked pork slices and lettuce. The kway teow is smooth and tender, with a strong flavor of peanut butter and sand tea sauce.