Current location - Health Preservation Learning Network - Health preserving class - Brand development of Fengyange
Brand development of Fengyange
Participating in brand culture, the company's development has also gone through three major steps: the brand-new life of "Phoenix Nirvana", the gathering of customers of "Birds of Phoenix" and the beautiful and natural style of "Phoenix Rising Sun":

Phoenix Nirvana In 2002, Ms. Li Yaxin, a well-known domestic beauty and health expert and EMBA of Dongbei University of Finance and Economics, founded Fengyange, which has developed from a beauty company to a beauty and health chain company and become an excellent adult. The company pays attention to the integration of green beauty, traditional Chinese medicine, oriental health care, high-tech aging, Yijing metaphysics and other related disciplines to form a unique brand competitiveness; Combining the modern management concept of "consultant value orientation" and the service tenet of "five-star standard", we will lead the trend of beauty and body building, innovate constantly, and implement the development of "being a characteristic beauty brand under the Phoenix tradition". After eight nirvana, the company has six direct stores in Tianjin, 100 famous experts, 100 core employees and 1000 loyal customers. Tang Ming said: "New is new, new is new." The company is brewing a new nirvana, spreading beauty to Kyushu and sharing it with more people.

Birds fly to the phoenix. The company has a profound and unique understanding of the concept of oriental women's health and beauty, gathers the first-class talents, technology and experience in the industry, insists on investing 65,438+00% of the income and 50% of the talents in the research and development of "Phoenix Shaping System", cooperates deeply with many famous consulting companies and universities in China, synchronizes the latest development of the industry, forms its own relatively stable "Phoenix Shaping Process", and constantly improves the chain operation service system. In the process of scale, standardization, differentiation, systematization and branding, we have created a well-known brand with independent intellectual property rights, strong core and market influence-"Fengyange". Not only exporting a single product, service, project, talent, etc. Instead of exporting systems, processes and brands, the company has won many honors in the industry every year. Especially in Beijing and Tianjin, it has a good reputation among high-end women and enjoys a high reputation in the industry.

Feng Dan Chaoyang. Fengyange adheres to the core values of "Harmony with Phoenix", creates attractive women, adheres to Scientific Outlook on Development in the development of the company, pays attention to social responsibility, and spares no effort to invest in ecology and charity. With the perfection and systematic replication of the "Plastic Phoenix System", the company is now in-depth cooperation with foreign friends and businessmen, using the "Plastic Phoenix System" to serve women with "Phoenix Dream", beautify their bodies and minds, and make Phoenix a phoenix in the world! Carry out the "emerging wealth-creating mode of beauty salons", give full play to comprehensive advantages, support franchisees' sustained and harmonious growth with systematic services, give your career unlimited room for improvement, and work together for the beauty and health care cause in China and the world.

After 9 years of exploration, practice and reform, Fengyange has realized the development and transformation from ordinary beauty technology to professional health preservation and sub-health prevention. 20 1 1, Fengyan Pavilion became the designated teaching base of Tianjin Training Center of Chinese Academy of Traditional Chinese Medicine and the cooperative unit of sub-health professional treatment.

The training center of Chinese Academy of Traditional Chinese Medicine not only regularly offers professional courses such as TCM diagnosis, health knowledge, meridian conditioning, TCM diarrhea, meridian massage, etc. for technicians of Fengyange, but also comprehensively improves the professional level and conditioning effect of Fengyange operation team. We also organize experts from various subjects to hold various lectures and salons to explain the ways of health preservation from different angles, including not only physiology, but also psychology, emotion and Yijing, and provide regular health consultation and private health management services for members!