202 1 Tea Shop Model Business Plan I. Basic Information
1, enterprise name: fragrance tea shop
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: Commercial Street of xx College and People Flow Center.
4. Place of business: xx College
Area: The floor area is about 100 square meter.
Reason for choosing this location: Because there is no shop specializing in milk tea in the college, this location is a crowded area with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: xxx Gender: Female Age: 20 Education: Junior College
Relevant work experience: I used to work part-time in a tea shop, and I know a little about management, but I will increase my social practice and learn this knowledge in the future.
6. Members: one operator and two waiters.
Second, the project overview
I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for my career, I have always hoped to open my own tea shop to increase my income. What attracts me is many teahouses. The enlightenment when I went to drink milk tea made me very interested in it. According to my experience, financial situation and understanding of today's society, I decided to act cautiously and think twice before acting, because there are certain risks and I am inexperienced. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a way of life, so we plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our goal.
Third, market research.
Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent of about 3 months, labor and daily expenses, the management of tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses.
Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1, management should have characteristics. There is no market for products without characteristics.
2. Whether the quality is good and the taste is consistent. Through contact with many colleagues, we have achieved great success in this respect.
3. Small shops should also be managed professionally.
4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.
Fourth, the investigation of other tea shops.
1. Store hardware survey. It mainly includes: the investigation of the location, appearance image, building structure and operating facilities of competitive shops. 2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops. 3, commodity ability survey. Investigate and analyze the complete variety, price range, quality and source of milk tea in competitive shops. 4. Shop management survey. Promotion, replenishment, display, environmental health investigation.
Verb (abbreviation for verb) business strategy
1, marketing strategy analysis
1. 1
At the beginning of the construction of the tea shop, I attached great importance to the brand. With the theme of roses, it comes from giving away roses and leaving fragrance in your hand. Make friends with you with the fragrance of milk tea!
1.2 price strategy
Tea shops strive for perfection in raw materials, packaging and service, and strive to give customers the greatest enjoyment and psychological satisfaction. Take the price route and quality route to meet the needs of consumers at different levels.
1.3 promotion strategy
(1) publicity strategy
Print small business cards for delivery.
Accommodation on university campus is relatively concentrated, and students are basically in dormitories, so this direction can get very good publicity effect.
post a bill
Advertisements can be posted in crowded places on campus for publicity.
Network publicity
It can be publicized on the website where our students are concentrated.
Word of mouth communication
You can increase consumer groups through the introduction of classmates and teachers.
(2) service.
The service of the tea shop must be first-class and smiling.
Six, tea shop equipment selection
Since I don't join other people's stores, I have to buy everything myself. Because I am a small business, I want to find a good and cheap source of goods, and I can't buy good equipment, which not only wastes hundreds of dollars, but also may make me lose many long-term customers. Don't be careless Matters needing attention in the specific use process are as follows
1, sealing machine
It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will record the number, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.
2. Sealing film
(The place where the sealing machine is sold will generally be matched with it. ) When purchasing, pay attention to the fact that the sealing film cannot be too thick. If it is too thick, it is easy to seal, and it is difficult to insert the straw, and the straw is inserted too hard, or the milk tea falls, or the cup is accidentally inserted. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.
3. Cup
Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) generally 2000 boxes, unlimited sales. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.
Step 4: straws
Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is for milk tea, not as much as cups. ) A big bag has 5000 bags, and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft.
5. Agitator
West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better. 6. Water dispenser
In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. A lot of hot water is needed in winter, so I made a device myself to solve it.
7. containers
Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
VII. Location of Tea Shop
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This is not something to consider, but I have to consider the high cost of the prosperous areas. I am still a college student, with little savings and limited time and energy. After all, learning comes first. After a simple investigation of the bustling area of the county, I had to give up this idea. The rent and transfer fee of 40 thousand to 50 thousand a year make me lose my temper at all, so I have to find a better place.
It is better to open a tea shop at school. Students are the main consumer groups. With the development of economy, students' consumption is getting higher and higher. The money for a cup of milk tea is very small for them, even the necessary consumption every day. Students spend money in many ways, such as eating, drinking, using and playing. Although they all get their pocket money, their pocket money always seems inexhaustible. Students have two days off every week and two days off every year. During these holidays, business will be worse. But overall, it's not bad.
Now it seems that we should pay attention to the following points when opening a shop in school:
1, health first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, the wall, put wallpaper on the wall, it looks very good.
2. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because it is inevitable that there will be something uncomfortable to look at during the production process, such as foam. Many people will ask you questions about pigments, raw materials, shelf life and so on. You must figure out how to answer them. Fourth, students like to join in the fun, and you must form a lively scene. Fifth, some students are in a hurry, so the service must be concise and fast, and don't keep the guests waiting. In short, students must feel comfortable selling things at school. It doesn't matter, but that feeling is the key.
One more thing: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.
Eight, milk tea recipes
(1) foam tea
(2) Maixiang milk tea
(3) Nut milk tea, etc
Nine. Project overview
Because my tea shop has just started planning, the funds are seriously insufficient. At the same time, due to the tight time, the whole plan is inevitably lacking, but I will try my best to enrich it. Xiangxiang tea shop has begun to take shape, giving people the hand of roses, and it will be fragrant for a long time. I believe that in future efforts, our store will be further improved.
The frustration of starting a business is inevitable, and good business will inevitably have competition from peers. Although customers will come to his store for consumption in the short term, they will compare and eventually feel that my products taste better and healthier. To open a bubble tea shop, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology. Generally, a tea shop can recover its cost in a few months, and the fastest is two or three months. However, it is the taste, the management strategy and the unique milk tea publicity culture that is important for milk tea shops.
202 1 tea shop model business plan 2 1. Enterprise profile
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.
Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the personal situation of the author of the business plan
Third, the market evaluation
1. Target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: 1%
3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Fourth, the marketing plan
1, product: same
2. Price:
Italian coffee is medium to large.
Caramel macchiato 24 27 30
Latte coffee 19 22 25
Cappuccino coffee 19 22 25
Blueberry cheesecake 12
3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.
(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.
3. Location:
(1) Location details:
Location area (square meters) Rent or construction cost
(2) The main reason for choosing this address:
(3) Sales method: end consumers
(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as a partnership.
Name of proposed enterprise:
Enterprise employees:
Number of jobs, monthly salary
Manager 13500
Barista 12000
Western pastry chef 12000
Business license and permit that the enterprise should obtain:
Estimated Cost Type (Yuan)
Business license 700
Tax registration certificate 100
Health permit 280
Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc. )
Estimated Cost of Category (Yuan)
National tax 60
Local tax 45
Insurance 480/ person
Salary 7500
Other expenses (utilities, etc.). ) 400
Intransitive verb fixed assets
1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
Seven. Other operating expenses (excluding depreciation expenses and loan information)
Remarks on Project Cost (RMB)
rent
expense
maintenance cost
registration fee
other
202 1 tea shop model business plan iii. Project introduction
Our shop is an entrepreneurial project, with low capital investment, wide consumers and fast recovery cost, which is very easy to find. Our shop is called "YOYO Tea Shop", which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of ordinary tea shops. It takes a year to build the reputation of "YOYO Tea Shop", establish brand effect, accumulate funds, and then expand its business to other markets through investigation and pilot, so as to obtain greater benefits. Through the continuous reform and gradual improvement in the process of operation, we have formed a reputation and expanded market share, forming a chain of "YOYO Tea Shop" tea shops.
Second, the industry analysis
Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 8 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.
Three. Product/service introduction
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.
In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.
Fourth, the store location.
Milk tea is a fast-consuming leisure drink, which is completely dispensable. So the bustling area is the best choice. Moreover, milk tea is the favorite thing for teenagers in modern society, so I plan to open it near the school. Guangdong Foreign Language Art Teachers College has a good environment. If possible, I hope to be in the commercial street in front of xx College.
Verb (abbreviation of verb) decoration and equipment procurement
Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements. Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency.
6. Market analysis and forecast, competitor analysis and the characteristics of our store.
Demand is at a large stage at present, and there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.
Seven, marketing strategy
1, advertisement
For the sake of the company's popularity, we will let customers know about "YOYO Tea Shop" through leaflets, and we will put up posters at the door of the store to inform customers of the new products and recent promotional activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff will wear our work clothes.
2. Promotion plan
A. Members in 25 yuan/person, one-time consumption in 20 yuan is free, members can enjoy a 10% discount when using the membership card, and they will receive blessings and gifts from our store on their birthdays.
B. It's refreshing to use strange and novel cups and straws.
C. lovers' cups and straws are used. Couples come, you can recommend a couple package and give gifts.
Launch special holiday products and activities in various festivals to attract customers.
E. one-time consumption reaches 15 yuan gives small gifts. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.
3. Price
There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.
4. Team management
Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.
Step 5 serve
The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.
Eight. Risk and risk management
In order to prevent damage and theft, the tea shop tries not to leave anyone for 24 hours. Two people will be on duty from 7: 30 to 7:30 every night, and other groups will take over the custody after 7: 30 in the morning until normal business hours (65438+ 00: 00 in the morning). In the future, with the expansion of the store or the increase of turnover, our store will take out insurance.
Nine, long-term planning
If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and close down after handling all the equipment and facilities within two years. One year later, if it is profitable as expected, it is planned to expand the business area, install several sets of sofas, establish more comfortable entertainment forms and provide music in the store in the next one to two years. If conditions permit, guitar playing and song ordering modes can be increased to provide customers with a more comfortable environment. After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.