1, lured by "profit"
Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!
Classic soft title:
◆ "Small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)
◆ "Leave Your 10 yuan and Your Hemorrhoids" (title of XX Medical Soft Text)
◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)
2. Be greedy for "new"
It is common sense that people are always interested in new people and new things. Grasping this feature and creating soft articles with news value will often cause great sensation, especially when it is spread on the Internet. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging!
Classic soft title:
◆ "Reporter's observation: the rise of online project outsourcing" (the title of the soft article written by the author for a witkey network)
◆ "My City Surprise" Japanese CD (soft title written by XX Property)
◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)
◆ "Finally, multi-function vehicles begin to interpret luxury with safety" (soft title of XX car)
3. "Move with emotion"
People are emotional animals, affection, friendship and love. In this world, we are all surrounded by "love"! Therefore, the author must take advantage of this feature to grasp the word "emotion" in the title of soft articles and move readers with "emotion". When writing this title, the author must put his feelings into it!
Classic soft title:
◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)
◆ "My girlfriend and I broke up for this website" (soft title of XX website)
◆ "Husband, you can't quit smoking and wash your lungs" (title of XX health care products in soft text)
Step 4 Touch with "things"
When we were young, we listened to our parents tell stories. When we grow up, we know Chinese Pinyin and some simple words. We started reading stories. As adults, we like to read story magazines like Friends! It can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read.
Classic soft title:
◆ The detours I took in those years (soft title written in XX Investment Manual)
◆ "My Encounter with Tea Picking Beauty" (title of XX Tea Soft Text)
Step 5 attract people with "hanging"
The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.
Classic soft title:
◆ "What made his car go to the point of no return?" (soft title written by xx antirust products)
◆ "What happened in ten years" (soft title of XX red wine)
◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)
◆ "How did I rise from failure to success?" (Soft title of XX training)
6. Charm and "Secret"
Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.
Classic soft title:
◆ "Slimming for half a month 10 kg, the secret is made public for the first time" (soft title written by XX slimming products)
◆ "Behind the Pure Beauty and Hot Sales" (XX Cosmetics Soft Title)
◆ "Nine methods to triple sales performance" (soft title of XX training)
◆ "Be careful to be slaughtered! The amazing secret of making a website at a low price (XX virtual operator's soft title)
7. scare people with "risk"
The title of intimidation was first seen in soft articles of health products, which attracted readers' attention to soft articles through intimidation, especially for patients with certain diseases. You can trigger * * * after seeing the relevant soft text! Later, this intimidation technique also began to change into stating a fact, which can make others realize that his previous understanding is wrong or have a sense of crisis.
Classic soft title:
◆ "Hyperlipidemia, a precursor to paralysis!" (soft title of XX health care products)
◆ "God, bone hyperplasia kills people!" (soft title of XX health care products)
◆ A 30-year-old man's 60-year-old heart (soft title of XX health care products)
◆ "Two-thirds of life is spent in bed, so why not choose a good mattress?" (soft title of XX mattress)
◆ "If you don't care about calcium and vitamins, please continue to drink this kind of soybean milk" (soft title of XX food)
8. Address people with "Q"
The easiest way to make readers feel closer to the title of a soft article is to say hello, just as people in China always ask "Have you eaten?" ! Obviously, it is often more attractive to attract readers' attention by talking, asking questions or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because of strangeness.
Classic soft title:
◆ "XX, XX" They are all here, and you? "(soft title written by xx activity)
◆ "Like Shanghai, fly?" (sina shanghai Station Soft Title)
◆ "People born in1982 come to talk" (title of XX product in soft text)
◆ "Who else wants the study materials of IELTS, TOEFL and CJRE?" (XX training institution soft title)
9. The "fun" of people around you
A good title of a soft article will always be remembered by readers after reading it, thanks to the language used by the creators of the soft article. Vivid, humorous and humorous language can make the title vivid and humorous, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to pass it on from mouth to mouth.
Classic soft title:
◆ "Go to the' spot' quickly and don't leave the' pox'" (XX acne cosmetics soft title)
◆ "Remove with" lithium "(the soft title of XX mobile phone battery).
◆ "The shameless era has passed" (XX emollient water soft title)
◆ "Men and women who are playing hot will not sweat, because there is XX air conditioning" (the title of XX air conditioning)
10, subject to "discussion"
Suggestive headlines are the ones we often read, especially when doing promotional activities. Such encouraging headlines are common, but it still needs to be worked hard to get out of the routine. It is suggested that people should be prevented from doing anything from their rebellious psychology, so that readers can often think about what to do.
Classic soft title:
◆ "Never start a business just to be a boss" (title of XX investment promotion soft article)
◆ "Guo Zhen's suggestion: drink hot Guo Zhen in winter" (soft title of XX beverage)
Just now, I introduced how to use emotion, interest, things, intimidation, doubt and decryption to write soft titles and attract readers' attention. This is basically an "active attack". Is it necessary?
It takes too much brain power to create a good soft title. Of course, the following is how to use it, or write an attractive soft title with the help of some people, events and hot spots.
1 1, borrow "celebrity"
Everything about celebrities is concerned by the public, whether it's their work, their lives, their interests and so on. If the things or products you promote can be close to celebrities, it will definitely attract the attention of many readers through the gimmicks of celebrities. I remember when Dānlín won the Beijing Olympic Games, he threw shoes at the audience. The next day, there were more than 65,438+/kloc-0,000 pairs of Danlin champion shoes on Taobao, which was the star effect.
Classic title:
◆ "Angie Chiu's secret of being 20 years younger" (a soft title of cosmetics)
◆ "Li Bingbing's favorite bag" (soft title of a brand bag)
◆ "Gong Li: L 'Oreal, you deserve it" (soft title of a cosmetic)
12, borrow "Niu Ren"
In the information society, in addition to public celebrities, there are also some great people recognized by all walks of life. With the help of these awesome people or these well-known institutions, make a sound from their mouths to attract everyone's attention!
Classic title:
◆ "Ten thousand yuan a day, the business of entrepreneurs" (soft title written by XX investment promotion agency)
◆ "PS Master XX tells you how to draw watermelons" (soft title of XX training institution)
◆ "PHP master teaches you to hide files" (soft title of XX training institution)
13, borrow "hot spots"
Seize social hot events and news as the source of soft article title creation, guide readers to pay attention to soft articles through public attention to social hot spots, and improve the click-through rate and reprint rate of soft articles. Soft authors can pay attention to recent hot events with the help of Baidu's search list. The hot spots here are as big as the Olympic Games, the World Cup and the Shenzhou VI, as small as the labor shortage in society and the flower ordering tide at Christmas.
Classic title:
◆XX soft title "Shenzhou VI can be erased and rewritten for one billion times with Patriot U disk")
◆ "Facing the" labor shortage ",how can enterprises leverage e-commerce" (soft title written by XX network)
◆ "Christmas Flower Booking Hot Flower Network" (soft title written by XX Flower Network)
14, borrow "popular"
In the internet age, some popular words will appear every once in a while. In the past two years, Hold, you know, can't afford to hurt, 100 yuan is not given, and then Jackie Chan's spoken language duang ~ ~ ~, these buzzwords with high frequency of use can also attract readers' attention to some extent.
Classic title:
◆ Crush the "Crazy Stone" completely (title of XX Medical Soft Text)
◆ "How can you hold" iPhone 5 Lottery "(title of XX activity soft text)?
◆ "Duang, the house price has really dropped" (title of XX real estate soft text)
With the help of poems, idioms, allusions, ancient Chinese, proverbs, two-part allegorical sayings, spoken language, professional terms in the industry, commonly used military terms, foreign languages and dialects, place names, movies, operas, songs, etc. , created the title of the soft article, enhanced the "cultural accomplishment" of the soft article, and reduced its advertising flavor!
Classic title:
◆ "The first video is called CCTV: the same root has different lives, and mutual speculation is too urgent" (title of soft text of XX video network)
◆ "When house prices fall, people only ask if they don't buy an intermediary, and only ask" If You Are the One "(title of XX intermediary soft text)
◆ "Shuanghui" tears "(XX food soft title)
Finally, we learn some other common methods of writing soft titles:
16, exaggerated soft title
Use exaggerated or even radical views to attract readers' attention to something or a certain point of view, and then become interested in the content of soft text propaganda.
Classic title:
◆ A 30-year-old man's 60-year-old heart (soft title of XX health care products)
◆ "Tens of thousands of citizens raided" XX appliance store "at night (soft title written by XX appliance store)
◆ "The health of 2 million people is related to this view" (title of XX health care products in soft text)
17, title of historical soft text
China has a history of 5000 years. When it comes to the history of XX and the most XX event in the XX dynasty, it is bound to cause a sensation and concern. Using this feature, when we are writing soft headlines, we can attract readers with the help of the most XX events in history.
Classic title:
◆ "The craziest women's dress sold in history, N times out of stock" (soft title of XX Taobao shop)
◆ "The cheapest group purchase in history is tonight" (soft title written by XX Shopping Mall)
18, comparing soft titles
The titles of this kind of soft articles show their advantages by comparing with themselves or their peers, so that readers can deeply understand the uniqueness of the products or services that soft articles want to promote. From soft titles, we can also evolve and create various soft titles and selective soft titles.
Classic title:
◆ "XX brand service, beyond the national three guarantees service category" (soft title written by XX shopping mall)
◆ "China public relations faces a crossroads: go left and go right?" (XX PR Company Soft Title)
19, digital soft title
How powerful numbers are, what kind of spiritual collision numbers can give people, and how effective huge data will be. These questions do not need to be answered. We just need to seriously think about how shocked we are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and gain a kind of power from numbers.
Classic title
◆ "Look, he is the 90000th person in the M-Zone!" (Mobile Company Soft Title)