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Fran? ois's idea
"Adhering to the pragmatism and professionalism of German musical instrument enterprises, the Franxander musical instrument family refuses to publicize and speculate, and we want to show the true face of enterprise development to the market and consumers. Pragmatism is the most important cornerstone for enterprises to have long-term vitality. Flanders musical instruments have their own dealer network all over the world, especially in the domestic market, and the role played by Flanders musical instruments is the most important. " Chen Depeng, general manager, said that at present, the world's largest piano market has turned to China, and the low cost of domestic labor and enterprise operation has become the advantage of attracting foreign investment in the mainland musical instrument market. How to make the sales price of products meet the market demand, how to make French Ande Musical Instrument become an internationally competitive world brand on the basis of compatibility with the cost advantage of domestic market and advanced German musical instrument manufacturing technology, and how to make French Ande Musical Instrument stand at the forefront of domestic musical instrument manufacturing industry will become the vision for the future development of French Ande Musical Instrument (Shanghai) Company. Mr. Shu, president of Fransander Musical Instruments in Germany, stressed that the first task of Fransander Musical Instruments entering the Chinese musical instrument market is to make high-quality musical instruments first, and then talk about enterprise development. Since its establishment, Fransander Musical Instrument (Shanghai) Co., Ltd. launched new products in the early stage of Shanghai International Musical Instrument Exhibition in 2008 on the premise of completing product quality standardization and modern enterprise management system in four years, which fully proved the exquisite consciousness and professionalism of the Fransander musical instrument family in Germany. Like the automobile industry, products should not only have advanced engines and designs, but also cooperate with strong promotion. Only in this way can products have a strong market share. A far-sighted musical instrument manufacturer should also have modern management thinking. The improvement of product quality and the effective expansion of sales are the basic elements of enterprise management. The link between quality and sales determines the future survival and development space of enterprises. ● Dietmar Schuh (Germany), President of Flemish Music Group.

The third generation operators in Flanders began to learn from their father Richard Schuch at 1980, and formally took over all the business of the company at 1988. Under his leadership, Flanders created the most brilliant era. Since 1990, Francois has become a best-selling musical instrument brand in the United States, Germany, Britain, Japan and South Korea, and is responsible for the company's global marketing strategy.

Chen Depeng (Teddy Chen, Taiwan Province Province)

General Manager of Fran? ois Sander Musical Instrument (Shanghai) Co., Ltd.

Born into a piano family in Taiwan Province Province, he studied piano with his father since childhood. At the age of 23, he began to engage in international trade of musical instruments and had a good understanding of the world musical instrument market. Since 2002, he has been in charge of China district affairs, and successfully promoted the piano of Flanders to all parts of the country within six years.

German company

President Anne Foster

The fifth generation operator of Foster Company learned from his father (the fourth generation operator Wolfgang Foster) and inherited the family's exquisite piano making technology and perfect sales management system from 65438 to 050. Since 2006, he has officially become the president of Foster Company. Under the leadership of Anne Forster, the Foster team is actively playing its unique role and continuing to write the glorious history of Foster.

● Suraya Schuch Sales Director

As a business manager in Europe and America, she actively explored the market and expanded the products within the group to all parts of Europe and America in a deeper and more comprehensive way, which was recognized by local customers and many consumers and improved the company's popularity and influence in the international musical instrument market.

● Chief Financial Officer of harald Meyer Group.

Financial director of Franxander Musical Instrument Group, engaged in financial work for 25 years. Mainly responsible for the financial planning and fund operation management of the company's global business center.

● Frank israel, a piano master.

A world-famous piano manufacturer, he has served in the company for more than 30 years, and all Foster pianos have been carefully produced and tested by him.

● Frank piano master

A famous German violin and guitar producer, who has worked in the group for more than 30 years, is mainly responsible for the supervision of German products and the technical guidance and improvement of China products.

Partial list

Cologne Concert Hall, Germany

Dresden Concert Hall, Germany

Russian National Concert Hall

Paris Conservatory of Music

New England Conservatory of Music

Russian Novosibirsk Conservatory of Music

Kemerovo State University of Culture and Arts, Russia

Yekaterinburg Russian National Ballet Opera Academy

Swiss Marcus Cathedral

Christian Cathedral in Stockholm, Sweden

Famous band

German Dresden National Symphony Orchestra

Berlin Philharmonic.

New York Philharmonic, USA.

Boston Symphony Orchestra USA.

Ona Sack (Ona Sack)

Karady (Arcadi Zengzepu)

Dold Moss (Dold Moss)

Anton Kuerti (Anton Courtie)

Tibor Iusti von Aart

Stefan Sandelin

Puccini giacomao (puccini giacomao)

Prokoph, Sergej

Jute Prugger Mayer Phillip

Amadeus Ebersink

Band name: Fran? ois orange and blue musical instrument

France Ander was founded in 1924, which is one of the famous musical instrument producing families in Germany. Its musical instrument products include: piano, violin, guitar and so on. , sold in more than 60 countries around the world. In 2004, a subsidiary, French Ande Musical Instrument (Shanghai) Co., Ltd., was established in Shanghai, China, and its production line was extended to China to provide high-quality musical instruments for China consumers.

Franz Sander violin and guitar

Modern violin and guitar have a history of nearly 300 years, and they have been one of the most important instruments in western music since17th century. They are known as the "Queen of Musical Instruments" and "Prince of Musical Instruments" respectively, and their works are extremely exquisite art categories. Among them, German manufacturing technology is the most respected by the world. In the musical instrument industry, the products made in Germany are unanimously appreciated by fans all over the world.

(1) Basic Introduction

Mr. Franz Sandnery, a musical instrument producer from Schonbach, Germany, has been focusing on violin and guitar production for many years. Its almost demanding production requirements also make Franz Sonnery's violin and guitar produce many exquisite instruments, which are widely welcomed by violin and guitar lovers all over the world. Thirdly, DietmarSchuh, the operator of Franz Sandnery, used his intelligence, wisdom and lofty strategic awareness to sell original violin and guitar products to more than 60 countries and regions around the world, which made the brand scale of Franz Sandnery stand at a new historical height.

(2) Product features

1, almost harsh material selection

The raw materials for making Franxander violin and guitar are all wood from Europe and Siberia, with an average altitude of more than 800 meters, an average temperature of 5 degrees in middle age and a forest age of more than 80 years. Only in this way can the wood grow slowly, thus ensuring that the annual rings are 1-2mm, and it is also the best wood for making violins and guitars. Among them, the violin backboard is made of carefully selected five-pointed maple wood, which is the most suitable material for violin making.

2. Unique wood drying technology

The wood used to make Fransandra violin and guitar needs to be strictly dried three times.

Mechanical drying reduced the moisture content of wood from 25% to 35% to below 7% for the first time.

The second time, natural rejuvenation, natural drying, master violin series for more than 3 years, other violins for more than 2 years.

The third time, curing treatment, before manufacturing, put the wood in a constant temperature room of about 50 degrees Celsius for two weeks to ensure the stability and deformation of the wood, increase the elasticity and vibration of the wood and create the best sound quality effect.

3. Unique assembly process

Assembly of fingerboard bridge: The installation dimensions of violin pillow and bridge must be accurate, the four strings should be evenly distributed, the height of fingerboard of strings should be accurate (3-3.5mm for E string and 5-5.5mm for G string), and the distance from the bottom of fingerboard to the panel should be 65,438+09-265,438+0 mm. Only in this way can the player play the violin smoothly and perfectly. Good assembly technology can enhance the timbre of violin and guitar by more than 50%.

4. Inheriting the craftsmanship of violin and guitar for a century.

Franxander violin and guitar have been continuously passed down for nearly four generations, forming a unique violin and guitar production process. Every master of violin and guitar production is an old master with more than ten years of production experience. Ensure that every violin and guitar produced by Francois is is a unique boutique, and each one can release the best timbre effect.

5. First-class technicians

Piano master Frank is a famous German violin and guitar producer. He has worked in Fransander Group for more than 30 years, mainly responsible for the supervision of German products and the technical guidance and improvement of China products.

Franz Sander's violin and guitar, inheriting German technology for a hundred years, make the violin and guitar you need most.

Francois-Music Cloud

Technology has changed human life. Wechat, Taobao, Baidu and other websites. Can't live without us. The life of musicians is no different from that of Bach and Beethoven. Two or three hundred years ago. So Francois created the Music Cloud, which is a platform for musicians to communicate. Lovers can find bosom friends and favorite music here, which brings great convenience to lovers, and it is difficult for lovers to find bosom friends again.

Music Cloud is a brand-new light blog community, with high-quality content publishing and dissemination, which is inclined to music topics.

Light blog is a kind of network service between blog and Weibo. Blogs tend to express, while Weibo tends to socialize and spread. Light blog absorbs the advantages of both sides.

If Weibo is a newspaper and a blog is a book, a light blog is more like a magazine. Of course, this is only an image metaphor from the content level.

Unlike Weibo and blogs, we are a brand-new online media.

Play music cloud

Simple operation allows users to publish words, pictures, music and videos simply and quickly, and adopts a complete content and interest navigation mode to make Music Cloud a brand-new light blog community that is truly committed to "publishing and disseminating high-quality content".

More unique and diversified elements, you can directly upload music to Qingbo, or you can directly insert music such as shrimp and elegant burning to share your music or your feelings with you.

Take music as the main line, take interest as the topic, participate and communicate easily and happily, and help you find the content you want to see most and the friends you want to know most. Everything is based on your hobbies, and you can spend every day discovering the fun of your interests.

The purpose of the music cloud:

It is a platform for musicians to communicate, just like Weibo or QQ of musicians, and also a video website, similar to Youku, where music lovers can find bosom friends and learn from each other.

A. Personal space: you can publish music-related content as a personal music diary, add powder to your bosom friend, and improve your attention.

B. Popular recommendation: It is a large music database, providing a large number of music videos, scores, music, experts and other music information.

C. Looking for a bosom friend: By looking for musicians or music, you can find like-minded music lovers in time, comment on each other and share them in time. Established in August 2004, Shanghai Ande Piano Factory is the only German-owned piano enterprise in China. The legal representative of the company is Mr. Dietamr Schuh Sutima, President of Germany, and the company is located in Fengjing Town, Jinshan District, Shanghai.

It has been seven years since the factory was established. In addition to the original German piano technicians, famous piano technicians from all over the world were invited to the factory to assist in research and development. They came from the United States, Japan, Czech Republic, Taiwan Province Province and other countries and regions, and the factory also hired a number of technicians from Yamaha and Chuanjing factories in Taiwan Province Province to stay in the factory for management. Because of the same language, the training of employees in the factory has improved efficiency, and of course the quality has also been greatly improved.

The factory now has nearly 200 people, with an annual output of 3,500 sets and 25,000 violins. Companies adhering to the quality-oriented German production philosophy. I hope to make a good piano. It's not just any piano. The company pays attention to the professional training of production technicians. Dry and store all kinds of wood needed for production, pay attention to the details of each process, let every online producer know that he is making an artistic masterpiece, and let the majority of music lovers experience the fun of playing this German musical masterpiece.

The Group has established its own production base in China, which is the only German-owned piano enterprise in China. Besides transferring 100% German technology to China, we also produce pianos according to strict German manufacturing standards. In 2009, we passed ISO900 1 to ensure that you get the same quality as the original German products.

key element

Sound board technology and material selection

● The function of the soundboard: the main part of emotional speech.

Raw material conditions:

Wood from Europe and Siberia has an average altitude of more than 800 meters, an average temperature of 5 degrees in middle age and a forest age of more than 80 years. Forster's annual rings require 1-2mm, and Flanders' annual rings require 2-3 mm.

Health and dryness:

First mechanical drying

Logs are dried in the drying room from 25%-35% humidity to below 7%.

Second natural drying

Let Wood adapt to the natural environment for more than 5 years in Foster and 2 years in Flanders.

The third curing treatment

Before making, put all pronunciation materials in an environment with temperature and humidity around 45 degrees to increase the elasticity of wood. After about a week, I began to make the piano, so that the sound of the piano would be better.

Production process:

When making the soundboard, we adopted the special technology of the original German factory, and made the soundboard into an arc with a bulge of about 10mm in the middle, which can give the best acoustic effect and is also one of the characteristics of Fran? ois piano.

String and mallet

● The function of the bridge: the vibration transmitted to the strings is transmitted to the soundboard.

Material selection of piano bridge: Richard series adopts Russian maple; Performances, masters, imports, etc. Cao Yong European Baked Maple Making

Drying treatment: basically the same as the drying method of soundboard, only because of the material of maple.

Technology: All solid wood is used to produce the best sound transmission effect, but the material selection is difficult, the material waste is huge and the cost is high.

● Strings: All Franz and Foster pianos use German Roehsler strings to ensure our German sound quality.

● Hammer:

Richard series: Japanese nirvana is adopted, which is suitable for Asians.

Performance series: adopt German Nirvana to show German sound quality.

Main and imported series: using Abel hammer made in Germany, the sound quality is more delicate.

Foster series: using Abel hammer made in Germany, the sound quality is more delicate.

● Keyboard: made of spruce, based on the original technology of German eyeball. The weight of the keyboard is 50-55g, which meets the world standard.

Richard series: using compound keyboard is suitable for Asian climate.

More than performance series: using solid wood keyboard, feel better.

Stringer: It is the heart of the piano. According to German design and technology, we use wood imported from Europe to provide players with the best game feel.

● Adjustment technology: Every piano produced within the Group has been repeatedly adjusted and tested by our qualified technicians for more than eight times, and it can only be handed over to our sellers after it is confirmed to meet our manufacturing standards.

● Chord board: The most advanced 10-layer maple synthetic process, supplemented by imported glue from Germany, has strong adhesion and the chord is not easy to loosen.

● Chord shaft: It is made of imported materials from Europe and America, which is extremely rigid and not easy to rust, and meets the requirements of tuning.

● Tuning button: (applicable to master series pianos) The tuning button is an exclusive accessory of grand piano, which makes the sound quality of the piano more stable and difficult to get out of tune. It is a necessary configuration for professional pianos.

20 1 1 On April 6-9, 2008, Francen Dede Musical Instrument Company participated in the 201/Frankfurt International Musical Instrument Exhibition.

20 1 1 From May to June, the Information Center of Ande Music Group in France held "Internet and Music: Changing Your Music Life-August Foster Music Season Series", which brought wonderful master lectures, teaching seminars and seminars on "Internet and Music" to piano teachers, students and parents everywhere. Sales network all over the country, you can buy high-quality pianos from the general agent and enjoy perfect after-sales service.