The proprietress who chose a health center in a third-tier city said that the threshold for investing in health centers is actually not very high. Located near a residential area in a second-and third-tier city. With an investment of about 200,000-300,000 yuan, you can open a middle and low-grade health center with a square meter of 100. The requirements for running a health center are actually very simple. You must study hard. Because the health care series involves human anatomy, meridians, acupoints and facial skin physiology.
Technical requirements. For all departments that regulate the body, they must pass the sub-health manager's license exam before they can take up their posts. Based on the requirements of the service scope of the health center, the requirements for technicians and masseurs will be higher, because all professional problems have to be trained and passed the primary, intermediate and advanced examinations, and the technical component accounts for a large proportion, about 60%, otherwise the customers who come to enjoy the service will lose customers.
Product demand. Products account for about 40%. Good products combined with good technology will definitely have a much better effect. Word-of-mouth is won by customer satisfaction again and again, and good experience is the effect of products except technical means. It is very important to choose reliable products with quality assurance.
Market positioning. Make the most accurate positioning according to the location of the store. For example, in terms of site selection, to be a customer base of nearby residents, such community stores generally have much less investment than street lots, but the passenger flow will not be less. This will make it more convenient for nearby customers to enter the store to enjoy, ensure a certain amount of passenger flow, and at the same time better cultivate customer loyalty.
Tuoke takes Miss Chen's health center as an example. The flow guarantee of community stores will take the word-of-mouth of marketing services as the main means, introduce old customers, distribute leaflets in residential buildings, and sometimes conduct customer activities, generally without too much investment. If you are in office buildings, shopping malls and streets, you can do pioneering work through high-end brand marketing, and let customers come to the store through online and offline promotion. However, the cost of such a venture is getting higher and higher, because too many businesses "grab cakes" online and burn money to put "beans+"to obtain practical benefits.
Finally, the health center needs to manage the service demand in a unified and standardized way, so that every health care technician can serve customers attentively and make customers feel warm. Customers are willing to pay the bill only if the service is good. Establish effective communication with customers to achieve spiritual harmony. When trust is established between them, customers will naturally spend stably for a long time.