Open a special bookstore. Although some bosses open stores to sell books, they don't know which books to sell and who to sell them to. As a result, several literary books, several academic books, and counseling materials were stuffed, and several best-selling books were added as a facade. Such a bookstore has no characteristics and advantages. How does it retain customers? Therefore, all successful bookstores have their own unique "secrets". Still rely on low prices, cheap but affordable, for books that have become commodities, good quality and low price will always make people shine, flock or personalize, and the service is special. It is also a more effective way for you to provide services to specific customers that you can't enjoy in other bookstores.
Pay attention to the environment of buying books, and don't think that books can be put on shelves. In fact, people who buy books not only want to buy books, but also an atmosphere and an exchange. For example, bookstores can provide customers with unique recommendations. For example, buyers can exchange ideas with their bosses in bookstores. Only when the bookstore is outstanding can it attract customers.
Open a special bookstore, many bookworms have the experience of scouring books, and the special bookstore is a good place for them to scour books. Discount bookstores usually sell books that are in stock or unsalable by publishers, and the price is often less than half of the book price. Moreover, although the discount bookstores are all used books or unsalable books, there are many people who patronize them, not just students, workers and retired people.
Open a casual bookstore. Open a casual bookstore like a cafe. The storefront area does not need to be large, with a bathroom. It is best to decorate a comfortable and light-transmitting roof with a row of bookshelves against the wall. Mainly sell several cultural tourism books and picture albums at the original price. There are sofas or chairs in the middle. Many white-collar workers like to go to a tidy place during holidays, holding a pile of their favorite books, basking in the sun and drinking coffee, and spend the afternoon. Bookstores can sell books, coffee, juice and other drinks, or rent venues and hold exhibitions. Drinks can be sold at higher prices, making bookstores a unique cultural gathering place. I believe many customers will come.
Cost control In order to reduce the cost, the shops that can be rented before and after the store can rent 2500 yuan a month. Bookstore decoration is mainly simple, with plain walls, ordinary bookshelves and simple desks, which can be done at around 50 thousand yuan. On both sides of the bookstore are bookshelves that slide to the top; In the original wall-building, several rows of narrow bookshelves were added at the joints; There are several big desks in the middle, which are simple, 3 meters long and 0. 1.5 meters square, with books piled under them. At present, the price of copyrighted new books is usually divided into the following proportions: author, 10% or even less; Publishing house, 40%-50%; The remaining 40%-50% belongs to the circulation channel. Books without copyright are cheaper to buy. Therefore, if you buy unsalable inventory books directly from the publishing house, the purchase price is often only 20% of the pricing, or even lower.