Business plan is the carrier of putting business ideas into practice in black and white. The quality of business plan often directly affects whether the founder can find a partner and get financial and other policy support. How to write a business plan? It depends on the goal, that is, the goal of the plan. For example, should I write it to investors?

I. Development prospects

With college students' more and more understanding of western culture and the continuous entry of western food culture, more and more college students have a strong interest in western food, so that many people, especially college students, want to contact it and try it. So there are huge market resources in it. Opening a western restaurant near the university can make good use of and develop this market. Although the funds may be limited, I still hope to raise funds, realize this plan, realize my entrepreneurial dream and start my own business.

Second, the product features

1. Western restaurants should aim at serving customers and provide customers with high-quality western food services, so that customers can have a very clear and profound impression on western food and enjoy it spiritually.

2. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they will establish a distinct corporate image by promoting their unique products or business styles.

3. Western restaurants should develop their own unique products and services, establish a highly innovative image among competitors, and provide high-quality services with reference to their unique characteristics.

4. By adopting the middle and low price strategy, we strive for perfection in food color, fragrance, delicacy and service, and strive to give customers maximum enjoyment and psychological satisfaction. In view of consumers' price comparison psychology, we consciously divide similar foods into different grades to form a price series, so that consumers can quickly find their accustomed grades in price comparison, get "satisfaction" in purchase and realize full benefits.

5. Western restaurants in China have a long history and are rich in varieties, initially forming a pattern of high, medium and low grade. Boiling, soaking, steaming, boiling, roasting, frying and frying are all varied, but they are all the same old faces for many years. Consumers lack freshness, especially their cultural taste is too low to keep up with the development trend. Therefore, they should do so on the basis of tradition.

Third, the market analysis

The market development field of western restaurant campus economy is very extensive, and consumers are also very simple consumers. Compared with the external market, there is less competition, simple individual operation and small investment. To serve students, we should provide the best service. First of all, we should attract students' attention and let them come to our store in the shortest time. Secondly, how to achieve the following marketing effects.

Analysis on the formation and development prospect of western food industry

1. With the western food culture continuously entering the China market, more and more people begin to pay attention to western food, which provides a good market prospect.

2. Western food is an existing diet in developed countries, which forms the western food culture and has an influence on the family food culture in China.

3. Provide support for the development of food culture in China.

Fourth, the store location

The construction site is near the college. There are 6000 teachers and students in the college. According to the survey data, 54.7% of them spend more on diet, which is why diet is also the first choice for starting a business at school. The vicinity of Xiaozhongdu Food Street is the gathering place where boys and girls have the most dinners, and occasional visitors account for 65.8% of all teachers and students. At present, 40.2% of teachers and students feel that the most lacking service in the school is the dining environment, and the western restaurant suitable for eating and drinking has an elegant, comfortable and leisure consumption environment, which shows that the western restaurant will be more popular after its opening.

Scope: scope:

1. Launched the "Imperial Brand" staple food package, which is economical and practical, such as: Indonesian fried rice package roasted Thai chicken, pasta package roasted green curry pig neck, roasted eel chicken with Thai sauce, etc. And each set meal also comes with (corn, rape, hot milk tea or cream soup with frozen lemonade), which is most suitable for campus couples.

2. Western food combined with fast food. For example: steak (steak, pork chop, chicken chops), all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, noodles (spaghetti, rice noodles, etc. ).

3, beauty dessert. For example, stewed eggs with ginger milk and snow clam cream, millet pumpkin sago, millet milk dew, coconut taro sago and so on are most suitable for female college students who love beauty.

4. Make some cold drinks, hot drinks, snacks and salads according to different seasons. For example: freshly ground coffee, fancy exquisite iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts and so on.

Analysis of verb (Verb's abbreviation) Competition

1, western food demand analysis

Western food has attracted people's attention from the beginning, especially college students, both students and other consumer groups are very interested in it, so opening a western restaurant has great market prospects. Under the marketing plan formulated by this western restaurant, it carries out humanized management and uses a series of strategies such as brand strategy and price strategy to operate. China's market is very small, and it is a potential big market. Because a large number of people from different regions gather together, their choices of diet are very different, but the available diets in the market are relatively single, so the market prospect is very good.

2. The characteristics of western restaurants

(1), identity

At present, in many cities, western restaurants are completely a routine. In addition, the diet is relatively simple, ignoring the special service, which hinders the development of food culture.

(2), the pursuit of fashion personalization

Western restaurants blindly pursue gorgeous appearance and fashionable modeling, ignoring the combination of local characteristics to operate.

3. Market strategy

(1), the choice of market organization and marketing channels: Ziqile Western Restaurant is located around the food street and connected with a series of fast food restaurants. Different from other fast food restaurants, it has a better dining environment and better service. Multi-channel publicity through advertisements and leaflets.

(2) Marketing team and management: respect the independent personality of catering personnel. The management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors. They should not only feel the strict discipline of western restaurants, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm. We should treat them fairly and equally and give full play to their talents.

(3) Promotion plan: The promotion strategy of western restaurants should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they can establish a distinct corporate image by promoting their unique products or business styles.

(4) Price decision-making: We mainly adopt the strategy of middle and low prices, strive for perfection in color, fragrance, freshness and service of food, and strive to give customers the greatest enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, we consciously classify similar foods into price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchase.