The fitness industry takes fitness service providers as the core, and extends upstream to the manufacturers of sports products such as fitness equipment, fitness venues and nutritional supplements, and through membership cards, private education, nutrition products and e-commerce.
Docking downstream fitness users. With the popularization of fitness awareness, the scale of China's fitness industry has begun to appear.
With the further improvement of people's fitness awareness and the further maturity of gym business model, China's fitness industry has developed rapidly. In 20 16, the General Administration of Sports and the State Council respectively promulgated the Thirteenth Five-Year Plan for Sports Development and the National Fitness Plan (20 16-2020), proposing that by 2020, the number of people who take part in physical exercises at or above 1 will reach 700 million, and the number of people who regularly take part in physical exercises will reach 400 million. In 20 17, the number of people who regularly take part in physical exercise in China reached 550 million, accounting for about 4 1.3% of the national population. The huge fitness crowd has brought great demand to the fitness industry.
Statistical Analysis on the Output Value of Fitness Industry in China
According to the statistical data of China Fitness Club Industry Market Research and Investment Strategic Planning Analysis Report released by Prospective Industry Research Institute, the number of people who regularly participate in physical exercise in China has been rising from 20 12 to 20 17. In 20 17, the number of people who regularly participate in physical exercise in China has reached 550 million, accounting for about 417 of the national population. In 20 17 years, the total output value of fitness industry in China was about150 billion yuan, and the compound annual growth rate in recent six years was 7.7%.
20 12-20 17 statistics on the output value of the national fitness industry and the number of people who regularly participate in physical exercise.
Data source: compiled by Prospective Industry Research Institute.
Analysis and Prediction of Fitness Industry Scale
With the improvement of quality of life and the strengthening of health awareness in China, the development speed of fitness industry is still considerable. The total number of health clubs and the total number of members are increasing year by year, and the growth rate has an upward trend.
From 20 12 to 20 17, the compound annual growth rate of the output value of fitness industry in China was 6.7%, and the total output value of fitness industry in China was about150 billion yuan in 20 17. With the strong support and guidance of national policies, it is estimated that the total output value of China's fitness industry will reach 654.38+085 billion yuan by 2020, and the scale of fitness industry will further exceed 200 billion yuan by 2022.
Statistics and Prediction of Fitness Industry Scale in China from 2065438 to 2022
Data source: compiled by Prospective Industry Research Institute.
Analysis on the development trend of sports fitness industry in China-service upgrading direction-service breadth
Extend the service breadth and cover the differentiated sports and fitness needs of users of all ages.
At different ages, users' growth, learning environment, working environment and family environment all change with time, so does the demand for exercise and fitness. Teenagers and young people are in good health and prefer higher intensity exercise; Middle-aged users cope with the pressure of work and family, and the demand for decompression and weight loss increases; The physical condition of middle-aged and elderly users is declining, and there is a great demand for low-intensity activities with strong health and social attributes. Sports and fitness enterprises should make corresponding service adjustments according to the characteristics of people of different ages.
Industry upgrading direction-service granularity
Refine the service granularity, cover the needs of users with different sports preferences, and carry out more vertical segmentation.
Facing a large number of users with different levels and preferences, the sports and fitness industry needs to further subdivide user portraits and refine the granularity of products and services: on the one hand, it is necessary to tap the characteristics of users with different sports preferences and provide more suitable vertical services according to the characteristics of different sports, such as designing running courses with different difficulties for runners at different levels; On the other hand, according to different social needs, consumption levels or other optional dimensions, the user groups are subdivided and differentiated services suitable for this group of people are launched, such as helping small white users with weak foundation to get started and providing customized training systems for middle and high-end fitness enthusiasts.
The direction of industrial upgrading-service depth
Explore the depth of service, open up a variety of life scenes, and build a sports and fitness life system.
The concept of exercise and fitness has been integrated into all aspects of daily life of exercise and fitness people. Through the application of intelligent technology, sports and fitness enterprises can find more service entry points in users' lives, open up a variety of life scenes and build a complete sports life system for users.
Direction of industrial upgrading-degree of technology application
The organic combination of intelligent technology and sports and fitness is the only way for future development.
Aiming at the pain points of the current sports fitness industry, the application of intelligent technology can provide more ways to solve the problem. The combination of technology and sports fitness service is the only way for the future development of the industry. Therefore, enterprises should aim at improving the user experience, increase investment in intelligent technology research and development, and promote the rapid development of the industry in the direction of intelligence.
The direction of industrial upgrading-sports healthy ecological building
With the goal of providing quality service, we will create a perfect sports and fitness ecology.
The sports and fitness industry is developing with the changes of users' needs. In this process, sports and fitness enterprises should focus on users' needs, tap more consumption points and consumption scenes in users' lives, and integrate the application of intelligent technology into sports scene construction, sports equipment research and development and quality course service innovation through online and offline combination, so as to finally create a more perfect sports and fitness ecosystem for users.
Application of sports intelligence technology
Intelligent technology has been applied to all aspects of sports and fitness.
As mentioned above, the organic combination of intelligent technology and sports and fitness is one of the upgrading directions of the industry in the future. At present, in order to provide users with more personalized, intelligent and scene-based fitness services, many sports and fitness enterprises have begun to accelerate the application research and development of intelligent technology and empower the traditional sports and fitness industry, which is also in line with the expectations of users for the upgrade of fitness services in the survey results.