Personal IP is equivalent to your personal design. For example, you want to see funny spit and find papi sauce, and you want to see country life and find plums.

How to create personal design?

0 1 Select the vertical subdivision field.

Cooking food for a while and making beauty for a while are not conducive to making users quickly form an impression, so choose a vertical field and then dig deep. For example, beauty bloggers only do personal IP of beauty.

Choose controversial personnel or set up defective personnel.

There are many people who cook food, but the styles of cooking food videos with different identities are very different. For example, housewives often cook for a large family. At this time, they can use their status as housewives to create disputes and cause users to comment. Lazy people cook and see how lazy bloggers can be.

Elements of Creating and Consolidating Personal Memory Points

Words and deeds: lines (mantra), voice, movement, speed of speech, personality, dressing: hairstyle, clothing, props.

Video style: on/off design, commonly used fixed music, templates, color characteristics: enlarge the distinctive facial features (without affecting the aesthetic feeling).

How to consolidate people's design?

1, in order to let users know you faster, you can tell your own story.

2. Deeply cultivate the content in the vertical field and write content with people who are suitable for you.

Select a title.

Find at least 20 topics in the same field as your monetization model, and like them more, which are generally topics of interest to the audience.

title

Find 100 market-proven titles (the fewer fans, the better the title effect) and refine the summary method.

content

1. Fact: What happened to me recently+What I felt+What was the problem I found (what was the problem behind it)+Draw an opinion (what I think is the answer to the question)+Tell a story (a story that can prove my opinion)+Summarize my opinion (then what should we do).

2. Problem description: I know what problem you have encountered+problem disassembly+find your problem+answer description+see my solution+answer disassembly+why this method can solve your problem.

location

1. Does the content meet the target population?

2. Determine whether the crowd will be interested or have questions to ask you after reading.

How to realize that cash is not annoying?

1, not clear, but through dry goods knowledge or fun content to show the field, such as

Selling fitness class display and funny interaction with students

Selling fruit shows how you bought it.

Step 2 show professionalism

When describing the content, you must bring original dry goods opinions, which will make fans trust more and then sell the products.

* Note: Don't sell the product immediately in the preliminary stage, which will arouse users' disgust. You should gradually form trust before selling the product.