First, the feasibility of judo in Nanyang Fitness Club
(1) Consumer demand of young people
Young people hope to let others know themselves through sports consumption. Participating in sports activities and sports consumption have expanded the living space of teenagers, increased their communication with others and developed their satisfactory friendship [4]. Many young sports consumers will give priority to establishing and maintaining good relations with others when making consumption decisions and taking actions. Secondly, young people in life often seek change and excitement out of novel needs, which is an important reason for young sports consumers to spend.
(2) the consumption demand of middle-aged people
With the improvement of people's living standards, some people can't eat too much high-protein and high-calorie food, which leads to obesity [5]. In addition to health requirements, female consumers in this age group pay more attention to shaping their bodies, while male consumers are purely aiming at improving their bodies and losing weight for health. It can be seen that the fitness concept of Nanyang residents is relatively healthy and belongs to a relatively scientific concept.
Second, judo clothes and venue facilities
(1) Judo venue facilities
The complete hardware facilities in judo venues are the foundation of judo. The minimum area of judo venues is 14m× 14m, and the maximum area is 16m× 16m. The price of a set of judo mats is usually between 30,000 and 50,000 yuan. Judo mats are very durable. A set of judo mats is enough provided that it is clean, regularly maintained and free from man-made damage.
(2) Judo clothes
Because judo is mainly a "wrestling" between two sides, they need to grasp each other in the process of confrontation, so they must wear judo clothes when practicing or competing. Generally, the price of a judo suit is around 200 yuan, and it can be used for 3-5 years without man-made damage. It can be seen that the consumer's consumption price of sportswear is acceptable.