Why don't young people go to KTV?
Offline KTV is not working?
Did KTV go out of business?
The COVID-19 epidemic has ravaged the world for two years, and the KTV industry has been hit hard, and many companies have been forced to transform or even close down.
Love Fan Texi, until.
Many KTV companies in China lost money/closed down.
At the end of 2020, Jay Chou terminated Xi 'an True Love Fan Texi Catering and Entertainment Co., Ltd. (hereinafter referred to as "True Love Fan Texi"), a catering and entertainment company that he had cooperated with for nearly 10 years.
True love Fan Texi was established in June, 20 12 with a registered capital of RMB 50 million, and its business scope includes catering services, food sales, KTV, bars, etc. However, judging from the three years after its opening and the current situation, True Love Fan Texi is in a state of loss. On July 3 1, 2065438 -20 15, the total operating income of True Love Fan Texi was 1748.355438+0722 million yuan, and the net loss was 6169662 million yuan, which was attributed to shareholder Jay Chou 20/kloc-.
In June 5438 +2020 10, a copyright infringement dispute case was published by China Judgment Document Network. True love Fan Texi was sued for playing 3 13 MTV works such as Swallowtail Butterfly, Perfect, When Love Is Past and When I Wake Up.
At the same time, an incident of "Jay Chou's investment in KTV was infringed on nearly 300 songs" caused a heated discussion on the Internet. According to the Music Association, the sued "True Love Fan Texi" KTV used more than 200 music and television works (MVs) copyrighted by Rolling Stone International Music Co., Ltd. (Rolling Stone Music) without the permission of the copyright owner, including three MVs named Rainbow.
In this regard, Jay Chou personal company Jewel Music said:
As far as the true love of Fan Texi KTV is concerned, it is still a question whether it can survive this winter in the harsh winter of KTV industry without the aura of "King of Heaven".
The situation in mainland China is not optimistic, and so is the treasure island "Taiwan Province Province".
1995 1, the first cash box in the mainland opened in Jing 'an, Shanghai, and two years later opened in Huangpu and Luwan respectively, which really brought the Japanese discount karaoke model to China. At this point, the till slowly reached its peak, and KTV also ushered in its heyday.
Starting from 20 15, the first cash register store in Beijing "outward cashier" announced its closure. This brand, which once occupied the mainland market with 18 stores in 2008, only had the last five stores in 20 15 years, basically announcing the complete collapse of the till in the mainland market; In June of 20021year, the till income was NT$106,000 yuan, down 95.9% year-on-year.
However, the collapse of the industry leader does not mean giving up more market share. Instead, it is just a silhouette of the shrinking KTV industry.
In 20 15 years, group buying apps competed for the market at low prices, which triggered the O2O war. The KTV industry is in fierce competition and its brand is seriously damaged. Melody and Halliday were weakened, and traditional brands such as musicians and big singers suddenly left. In June of 20021year, the revenue of Haoledi was NT$ 9.3 million, down 96.2% year-on-year.
According to the survey data, as of March, 20021year, there were only 64,000 KTV enterprises in China, and as many as 40,000 enterprises were cancelled or revoked, almost equivalent to 2/3 of the existing number. Compared with the peak of 654.38+0.2 million in 2065,438+05, this figure can be called a waist cut.
Similarly, Japan, the birthplace of karaoke, is also facing an unprecedented crisis.
46 karaoke shops in Japan,
Revenue decreased by 6 1.3% compared with the same period of last year.
202 1 The Owner, a Japanese financial website, published an article entitled "The Ultra-tragic Status of Karaoke Industry", which gave a set of data on business consulting in Tokyo.
In 20021year, the income of 46 karaoke shops in Japan decreased by 6 1.3%. Among them, the biggest three companies, First Star Shang (its big ecology and DAM) lost nearly 654.38+0.88 billion yen a year, Gao Yao Club (its lucky cat karaoke) lost nearly 654.38+0.7 billion yen in half a year, and Ironman Project (its iron man karaoke) lost nearly 400 million yen in half a year.
In addition, affected by the epidemic, KTV in Singapore is also in jeopardy.
20 family-style KTV in Singapore,
There are only eight left.
Singapore family KTV is one of the victims. Before the outbreak, there were 20 family KTV in Singapore. Two years later, only eight companies have not closed down. Today, the remaining eight are also teetering.
Singapore Know-it-All (WeChat official account ID: Singapore Tong) interviewed the boss of Singapore Entertainment Alliance Association and many local family KTV companies and learned that they had a hard time in the past two years.
The transformation of family KTV operators is difficult.
The income is also much worse than before.
During the epidemic, the local night show was delayed, and even the family KTV suffered. Some old customers suggested that the owners try to transform, but it was not that simple.
Zhang Yuqin, director of Rolling, said: "We considered turning the side hall of KTV into a dining place, but in the end we gave up the idea. Because the catering industry itself was greatly affected during the epidemic, we have no experience in opening restaurants. At this time, if you still want to enter the catering industry and want to share them, I am afraid it will not be so easy. "
From left: Executive Director of Know-it-all, Secretary of Singapore Entertainment Alliance Zhong, and Director Rolling.
Earlier, Rolling transformed some of its stores into places to provide study rooms, offices and online lectures. I have to say that it does have some effects, and many old customers have come to support it. But because we can't charge too much, the expenditure is still far higher than the income. Since the beginning of this year, the government has allowed 50% employees to return to the office, and their guests have also decreased a lot.
Hifan, another local family KTV operator, has successfully transformed into a storefront providing catering services. It is reported that six of their seven stores have been transformed into dining places. However, the soaring marketing manager Su Helijia revealed that their current income is only about 65,438+00% before the epidemic.
From left: Zhong, Executive Director of knowledgeable person, Secretary General of Star Entertainment Alliance, and He Fan, Marketing Manager of Hi Fan.
Suheliga said: "Although we now have a private film screening service, the cinema is still open. There is a cinema, so why do people come to us? So this is our biggest headache at present. In fact, after we introduce new concepts, we really have to seriously think about whether we can bring customers back. "
It is understood that during the epidemic, every KTV owner suffered heavy losses. Rolling's loss is as high as 6,543,800+million yuan!
The investment before the transformation was too high.
It's hard to say it's off.
Since the business has been losing money, why not stop it quickly? In fact, practitioners also have their own difficulties. Every time they decorate a storefront, it will cost about S $6.5438+0 million. If they decide to close down, according to the regulations, they will restore the store and return it to the owner.
Zhang Yuqin, director of Rolling, said: "It will cost 500,000 yuan to demolish only one branch of the house. Since the outbreak of the epidemic, 14 stores have closed, and this figure can be imagined. "
Pan Gang, the head of the cash studio, pointed out that the amount they invested in the early stage was too large. If they graduate now, they will lose everything!
He said, "Why insist? Of course, we have our difficulties. This is a business that we have built up over the years. For example, if I make money, I will reinvest in my business, so that from 9 rooms to 190 rooms at the peak, it will be slowly built. " Therefore, operators must make use of existing private rooms even if they want to transform.
Pan Gang said, "I really want to turn around, but I want to figure out how to use my room instead of tearing it all down. Now is a situation, that is, how to transform to meet the requirements of the government. "
From left: Executive Director of Know-it-all, Zhong, Secretary of Singapore Entertainment Alliance, and Head of Cash Studio.
The box must be locked to provide catering service.
During the closing period, the rent must be paid as usual.
In July last year, a large-scale infection occurred in Singapore's night show, and family KTV was also dragged down. Chung Shang Hong, secretary-general of Singapore Entertainment Alliance, said that in mid-July last year, more than 400 night shows in Singapore were converted to provide catering services, and all night shows had to be closed for two weeks. They can't reopen their business until the authorities pass the inspection.
One of the problems encountered by family KTV operators is that all boxes must be locked in order to resume catering service and business. In this regard, Cao Jing, director of K.STAR, said: "K.STAR actually doesn't have much room for adjustment in design and decoration, because our whole place is 90% a box, and 10% is a corridor and kitchen, and there is no other place at all."
From left: Zhong, Executive Director of knowledgeable person, Secretary of Singapore Entertainment Alliance, and Cao Jing, Director of K.STAR.
Chen Ye, director of 99 Professional Home KTV, said, "Last year, the authorities allowed us to cook temporarily. It only took three months to open and told us to close down. We have tried our best to do it, just selling wine and snacks. We have learned to do many things. Braised pork rice is very famous, but then the authorities told us to close the door and we had to do it. "
From left: Zhong, Executive Director of Know-it-all, Secretary-General of Singapore Entertainment Alliance, and Chen, 99 professional director.
Practitioners said that in the process of applying for transformation, they can't do business, but they need to pay the full rent, which makes them feel very helpless.
Cao Jing, director of K.STAR, said, "Our monthly rent is more than 50,000 yuan. If you can't get the government's review and approval in the first time, you can't start business, and the pressure is really great. "
Pei Chun Qing, founder of Sing My Song Family Karaoke, also said, "Customers all want us to stick to it, and once Karaoke reopens, we will come back to support it. I am very moved and want to insist, but there is still rent to pay, and the government has not mentioned when to reopen. We can't be fools and keep paying the full rent. I asked the management of this building if I could pay less rent, but they saidno. "
Pei, 49, has been doing KTV ordering software and equipment since he was young. In 20 19, he tried to open a family-style KTV shop, and the epidemic came. The business failed. He did many temporary jobs and even took a course as a swab inspector, but he never found a job.
From left: Zhong, executive director of knowledgeable person, secretary of Xingjia Entertainment Alliance, and Pei, founder of karaoke bar family.
There are only 8 family-style KTV's left out of 20.
The host wants to talk to the authorities.
In fact, family KTV is very different from nightclubs, dance halls and discos. The former is only a place for people to sing, usually there are only 5-6 people in each box, while the latter is a large group of people drinking and dancing together in a small space. Practitioners like Rolling have insisted on not selling alcohol for more than 30 years!
Earlier, Rolling, together with eight other family karaoke operators, launched an online petition asking the authorities to distinguish family KTV from nightclubs, dance halls and other places of entertainment. In this regard, the authorities expressed their understanding of the situation faced by family KTV practitioners, and the Ministry of the Interior is exploring the requirements of these practitioners, but has not yet given a positive answer.
Respondents said that since Singapore has decided to store the virus and most other local industries have resumed business, I hope the authorities can reassess and let the family KTV resume business as soon as possible. If the authorities are worried that someone is "fishing in troubled waters", they can ask a neutral organization such as Singapore Entertainment Alliance to supervise and report to the authorities immediately if something is wrong.
Zhang Yuqin, director of Rolling, said, "We don't know how long we can last, but if we continue like this, the Singaporean family KTV may disappear. We implore the relevant departments, can you help us set up a special department to discuss the reopening with us? We can definitely cooperate with you. "
Zhang Yuqin suggested that the authorities could consider holding a pilot project, so that these family KTV bosses could serve as an example. If the epidemic suddenly rebounds after they reopen, they are willing to close the store from now on, without a complaint!
There are many ways of pan-entertainment on the Internet.
Of course, there is more than one epidemic that led to the collapse of the KTV industry. High rent and music copyright cost make KTV, which is already difficult, more difficult.
Opening KTV is a heavy asset project. As far as the location of KTV is concerned, it is generally chosen in the core business district, such as large chain KTV such as Windsor and Charming KTV, which is often two or three floors and thousands of square meters.
Wu Hai, an investor in Charming KTV, also said in "Hey, I'm just a small and medium-sized enterprise" that the rental cost of Charming KTV has accounted for 33% of the operating cost in 2020, compared with 25% four years ago. In addition to the rent, there are also equipment, decoration, labor, water and electricity, which are necessary and important expenses.
On June 20 18, China Audio-visual Copyright Collective Management Association issued the Announcement on Stopping the Use of Some Related Songs in official website, requiring VOD (Video on Demand) production enterprises and KTV operators to remove more than 6,600 KTV classics before June 20 18+0. Copyright issues have also invisibly increased the cost of KTV.
In 2020 and 20021year, China Audio-visual Copyright Collective Management Association, in conjunction with relevant industry organizations, introduced measures to reduce the copyright license fee of karaoke industry, which helped the song and dance entertainment industry solve the problems, but it could not dispel the chill hanging over KTV industry.
Epidemic, rent, music copyright ... make KTV difficult, and new and diversified entertainment methods to intercept young people are undoubtedly a radical move for KTV industry.
20 12, the popularity of smart phones. 20 13 Netease Cloud launched a music APP based on "song list". 20 14, karaoke online applications have mushroomed. In 20 15, mobile games, represented by the glory of the king, swept the country ... With the economic development and social changes, the entertainment methods of young people in China became more diversified.
For those who love singing, there are online karaoke platforms such as national karaoke, singing bar and duck singing. For those who don't like singing, there are secret rooms, party halls, board games, gyms and various online celebrity restaurants.
With the rapid progress of science and technology, the times are moving forward, and the entertainment methods that rose in a specific era and formed a generation of memories of youth gradually fell behind. This is regrettable, but it is also inevitable.