Even if you can't name many names, they don't look famous, but if you look at the bottle of the drink upside down, you will find that this drink may belong to a famous brand. Therefore, it is difficult for some small brands and imitation brand-name drinks to enter the supermarket display shelves in order to improve their own grades.
02. Barcode fees and display fees in supermarkets are too high for suppliers to afford.
It is not as simple as imagined that a commodity enters the supermarket. A beverage needs to pay a separate bar code fee, and even different tastes of the same beverage need an extra bar code fee to enter the market later. After paying the bar code fee, if you want to have a conspicuous and easy-to-sell position in the supermarket, you need additional diplomatic fees. These expenses, which are not well-funded large enterprises, are simply unbearable.
Local drinks are placed in supermarkets, so it is difficult to compete with big brands and the sales volume is low. If you pay all kinds of fees to the supermarket, you will basically lose money.
03. The types of supermarkets are different.
Some supermarkets are quite special, not only small brands of drinks can't be found in them, but also well-known drinks can be found in them. Most of these supermarkets belong to imported supermarkets or fresh supermarkets. They have special purchase channels and signed many special cooperation agreements. Usually, they can only use imported drinks, such as foreign beer and foreign juice.
Even domestic drinks are often the kind with relatively high prices. So many drinks that are often drunk in restaurants are almost impossible to find. There are many other small factors, and different regions have different reasons. For example, as mentioned earlier, some empty bottles need to be recycled, and people who buy them in supermarkets take them home directly, which is more troublesome. What time is it, too?
Generally speaking, supermarkets don't want to enter these drinks at all, and there is no point of cooperation between the two sides.
Why don't restaurants use the same drinks as supermarkets? The reason why restaurants use different drinks from supermarkets is essentially to earn more rent.
0 1. The same beverage has different purchase prices and higher profits. Therefore, if you want to earn higher profits, you can only control the cost. Most people go to a restaurant to eat a fast food. As long as the price is reasonable, they will not deliberately choose a brand and try it. Although the cost price is only 30 cents, if the sales volume is high, it will be a considerable profit.
02. The cooperation between suppliers and hotels is win-win. Small brand suppliers want to enter the supermarket and have to pay various entrance fees. Therefore, if such businesses want to open the market and increase sales, they have to target some small restaurants and grocery stores. Such stores have low requirements for drinks and do not charge suppliers, so suppliers are naturally happy to cooperate with them.
For small restaurants, using this drink has many additional benefits besides high profits. Even the refrigerator will be delivered free of charge, but the requirement is that only drinks produced by their manufacturers can be put. In some hotels, when the capital turnover is not enough, you can also give the supplier credit first. Therefore, the cooperation between hotels and suppliers can bring many benefits and form today's market environment.
Can ordinary hotels drink small brand drinks? Small brands of drinks may not be well known, and the drinks produced as a whole are not so delicious. But as long as it is produced by a regular manufacturer, the quality problem is still relatively guaranteed. After all, the issue of food safety has always been very strict. However, people usually feel thirsty in restaurants. It's good to taste the sweetness when drinking these drinks. If you want to taste too high, it may be difficult to satisfy.
Finally, speaking of these drinks in the hotel, I suddenly remembered that I had drunk many unknown fifty cents soft drinks in the countryside when I was a child. I thought it was delicious at that time, but I didn't think so much. When people go out, it is no problem to drink these drinks in restaurants occasionally. Now many restaurants order food for free. You can also have a taste.
Of course, if you really don't feel at ease, drink the drinks that people often drink.