Computer application foundation, introduction to e-commerce, e-commerce regulations, accounting foundation, international trade practice, computer network foundation, network marketing, network technology and security, Web page design and production, e-commerce website design and development, web database development and application, network database, e-commerce English, logistics and distribution, management information system, e-commerce teacher examination course, western economics, management principles, etc.
Graduates of this major are mainly engaged in e-commerce operation and Internet application, including: e-commerce system design and maintenance, financial management, business information management, Internet information search and release, network marketing, network product advertising release, computer network management, enterprise web page production, etc.
Question 2: What computer network principle, introduction to e-commerce, online marketing practice, e-commerce, introduction to international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, and web pages do e-commerce majors mainly study?
Basic skills of color matching, Web page design, data structure, Photoshop, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experiment, online entrepreneurship, e-commerce English, news gathering, writing and editing. Network marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, photoshop photo processing technology, access database, marketing, enterprise operation and management, enterprise informatization, and online consumer psychology.
After graduation, I can engage in bank background operation (network operation), web design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also work as clerks in call centers, such as telephone sales and e-commerce assistants.
Question 3: What subjects should e-commerce majors study? Simply put, e-commerce refers to business activities conducted by using electronic networks. But the definition of e-commerce is still not a very clear concept. Countries, scholars and business people have given many different definitions according to their status and participation in e-commerce. Comparing these definitions will help us to understand e-commerce more comprehensively.
1 the concept of e-commerce in the world e-commerce conference
1997165438+1On 6-7 October in Paris, France, the International Chamber of Commerce held the World E-commerce Conference (the most authoritative concept of e-commerce: e-commerce), which means to realize the electronization of the whole trade activities. In the scope of coverage, it can be defined as: any form of commercial transactions conducted by both parties through electronic transactions rather than face-to-face communication or direct interviews; Technically, it can be defined as: E-commerce is a multi-technology entity, including exchanging data (such as electronic data exchange and e-mail), obtaining data (sharing database and bulletin board system) and automatically capturing data (bar code).
2 *** Department definition
The definition of "e-commerce" given by the European Parliament is: "E-commerce is a business activity conducted by electronic means. It processes and transmits data electronically, including text, sound and images. It involves many activities, including electronic trade and service of goods, online data transmission, electronic fund transfer, electronic securities trading, electronic shipping documents, commercial auction, cooperative design and engineering, online information and access to public goods. It includes products (such as consumer goods and specialized equipment) and services (such as information services, financial and legal services), traditional activities (such as fitness and sports) and new activities (such as virtual shopping and virtual training).
3 the definition of authoritative scholars
American scholar Levi? Caracota and Andrew? b？ Weston put forward in their monograph "Frontiers of E-commerce": "In a broad sense, e-commerce is a modern way of business. This method can meet the needs of organizations, manufacturers and consumers by improving the quality of products and services and increasing the speed of service delivery. This concept is also used to find information through computer networks to support decision-making. Generally speaking, today's e-commerce connects buyers and sellers' information, products and servers through computer networks, while future e-commerce will connect buyers and sellers through one of countless computer networks that constitute the information superhighway. "
4 our definition
Shanghai E-commerce Security Certificate Management Center defines e-commerce as "e-commerce refers to the use of digital electronic means for business data exchange and business activities. Electronic commerce (EC) mainly includes the paperless exchange of business information between individuals, enterprises and countries by using major technologies such as electronic data interchange (EDI), E-MAIL, electronic fund transfer (EFT) and the Internet. "
5 the definition of e-commerce in IT (information technology) industry
IT (information technology) industry is the direct designer of e-commerce and the direct manufacturer of equipment. Many companies have given the definition of e-commerce according to their own technical characteristics. Although there is a big difference. On the whole, however, both the view of the International Chamber of Commerce, Hewlett-Packard's E-WORLD and IBM's E-BUSINESS agree that e-commerce is a way to conduct various business activities by using existing computer hardware equipment, software equipment and network infrastructure, which are connected through certain agreements.
The rapid development of e-commerce
Internet e-commerce = business opportunities
For a company, the development of internet e-commerce not only means business opportunities, but also means the birth of a brand-new global network-driven economy, which is not empty talk. We are moving towards a world with10 billion interconnected computers. In this era, information is wealth. It is reported that from 1995 to 2000, the global e-commerce market will reach 25 billion US dollars, and it is estimated that from 2000-20 10, the products and services involved in global e-commerce will increase to 450-600 billion US dollars. Computers interconnected through the Internet will be an effective tool for enterprises to win in the future 10.
Electronic commerce trade
Electronic transactions are conducted through >>.
Question 4: What courses should college e-commerce majors take? Computer foundation, network technology and security, management economics, application of ORACLE in enterprises, JSP website construction, marketing, network marketing, mobile e-commerce, JAVA-J2ME J2EE, operational research, payment and security of e-commerce.
Question 5: What do you need to learn to do e-commerce? E-commerce includes many aspects, depending on where you want to go. Website construction is the direction of the scheme, shop design is art design, and promotion is editing, copywriting planning and bidding. Outsourcing e-commerce platform to travel service. Com will save time and energy, depending on which aspect you prefer.
Question 6: What exactly does e-commerce do? I believe many people feel that they understand e-commerce and don't know what e-commerce does. So if they want to engage in e-commerce, in fact, the work of e-commerce personnel in a company is similar, then let's understand what e-commerce does specifically. Now enterprises are paying more and more attention to e-commerce, and every enterprise wants to recruit an all-round network marketing talent, so let's learn what e-commerce personnel do, whether we will do these things now, and how far it is. And you can learn the corresponding knowledge points through these work contents. 1, Baidu ranking: ranking is always pursued by network promotion and e-commerce personnel and enterprises. Then what e-commerce personnel have to do is to operate the natural traffic from search engines to websites, improve the ranking of websites in major search engines, and be responsible for search traffic; Master the basic ranking rules of Baidu, Google, Yahoo and other search engines; And proficient in all kinds of search engine optimization, including on-site optimization, off-site optimization and internal and external link optimization; Proficient in various SEO promotion methods and display keyword rankings on search engines; 2. Data analysis: e-commerce operators should also analyze the data to see where it needs to be strengthened and where it needs to be processed, that is to say, e-commerce personnel should also engage in research, analysis and service of online marketing and evaluate keywords; Then e-commerce personnel also need to have strong website keyword monitoring and competitor monitoring capabilities, as well as strong data analysis capabilities, and can effectively analyze relevant data on a regular basis. 3. Increase external links: websites exchange traffic, data or services with third-party websites, or form strategic cooperation alliances to increase the traffic and popularity of websites; Understand the website business and lock keywords; Website content enhancement, internal links; External link establishment; Combined with website data analysis; Expand the long tail words, make the overall and phased promotion plan of the website, complete the phased promotion task, and be responsible for the comprehensive indicators such as the number of registered users, PV, PR and visits of the website; Have the public relations ability to exchange traffic, data, reverse links or services with third-party websites. To sum up, it is to optimize the website, and then help enterprises to make brands and gain popularity through the Internet, so that more customers can understand the company from the Internet, do business with the company, and make the company get more profits. This is e-commerce.
Question 7: What courses do you take in e-commerce? main course
Computer network principle, introduction to e-commerce, network marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, Web page color matching, web page design, data structure, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, e-commerce English, news. Network marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics.
Employment position
After graduation, students can engage in web design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also engage in telemarketing in the call center.
Question 8: I think there are two things that e-commerce majors should learn: one is technology. You can learn some computer skills and take some related certificates, such as programming and website development. One is theory. You can learn some knowledge about management, network marketing and network promotion.
Question 9: What do you mainly study in e-commerce? Is it good for future employment? What can you do in the future? Where do students majoring in e-commerce go to find jobs?
Since the Ministry of Education approved 13 universities to offer e-commerce majors in 2000, more than 200 universities have offered e-commerce majors with tens of thousands of students. Since last year, students majoring in e-commerce have gone to the market one after another. However, according to a recent article in E-Commerce World entitled "A Record of the Worries of Cultivating E-Commerce Professionals", the employment situation of e-commerce majors is not optimistic. Through investigation, the author found that as of June 15, 2004, the employment rate of fresh graduates majoring in e-commerce was 20%, which was far below the average employment rate for the first time.
Although this data is not necessarily 100% accurate from the statistical point of view, it also reflects the essence of the problem. In 2003, I posted an article "Worried about e-commerce professionals" on the Internet (which can be found online), and recently wrote an article "A few words of advice for e-commerce students", warning students to be cautious in learning this major. If you are unfortunate enough to study this major and are about to graduate, where can you find a job?
If the e-commerce major in your school does not have a prominent direction, you will feel like a hodgepodge, and you will feel that you have learned a lot, but nothing, and you have not established the core competitiveness of your major. When applying for a job, I have no self-confidence and no experience, so I can't convince myself that I am the best candidate for a certain position. In fact, e-commerce major is based on traditional business. Only by looking far and keeping a low profile, there is still a chance to enter a certain position.
First of all, forget that you are a graduate of e-commerce and consider yourself a graduate of marketing. If the personnel department questions it, you say it's the marketing direction. Which e-commerce major has no business courses in marketing and network marketing? E-commerce students who graduated from real marketing have inherent advantages in the use of the Internet, but their shortcomings may be their understanding of consumer psychology and consumer behavior, and such books abound, so it is enough to read one casually. And there are too many jobs related to marketing, such as sales, customer service, promotion, public relations and business.
Secondly, you can go to foreign trade after your English level, which can be called the direction of international e-commerce. If you haven't taken a course in foreign trade practice, you can call it an elective course or an audit. I just need to make up for the interview secretly.
Three, technology through the test, familiar with software and hardware, master a development technology, you can apply for the corresponding technical positions. Or go to the IT and Internet industries to apply for sales and services, which requires an understanding of technology, which is not something that ordinary marketing students can do at once.
Fourthly, girls can consider applying for administrative posts, such as clerks, secretaries and assistants. Students majoring in e-commerce are more competitive because they are more adaptable to office automation and informatization. You don't have to be a secretary major.
Fifth, start your own business and look at your personal situation. It's too easy to open a shop online now. As long as you have something to sell, you can try it. You don't have to register with the industrial and commercial department first, as in the traditional way. No taxes, no rent. It's really easy to be an online merchant.
The key to the problem is to find the right position to enter the company and experience what the business is like and what the enterprise is like. No matter what position, only when your performance in the company proves that students majoring in e-commerce do have advantages and differences compared with students majoring in other majors, will enterprises and the whole job market gradually form a good impression on students majoring in e-commerce. Otherwise, it will be more difficult for the latter e-commerce students to find jobs.
In fact, any major is a shell, and the process of learning is to cultivate people's ability and quality. If your comprehensive quality is sufficient, I believe that the enterprise will have a discerning eye and know the pearl. What I am most afraid of is that I can't do anything, but my mentality is still learning a hot major. Then you are hurting yourself.
Opportunities for students majoring in e-commerce
Students majoring in e-commerce may always feel confused about the future, but in fact, the road under their feet is very broad and there are many opportunities. If you grasp it, you will benefit for life. This paper will describe the employment opportunities, employment levels and jobs of students majoring in e-commerce, hoping to inspire teachers' teaching and students' learning.
Employment opportunities for students majoring in e-commerce
The following four types of enterprises deserve the most attention.
1, e-commerce service enterprise
Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, related >>
Question 10: Who can tell me what e-commerce is and what I will do in the future? Hello, I am a graduate of e-commerce. I will provide you with some information according to my own situation: most of the courses we study in freshman year are basic courses of public education and economic management, including C language. In sophomore year, we learn some development programming languages, JAVA/ database, data structure, vb and so on. , and economic management, such as accounting, management, macro and micro economics, international trade, economic law, etc. There are few courses on development languages such as introduction to e-commerce, e-commerce laws and regulations, e-commerce security and payment, e-commerce case analysis, management information system and online marketing in senior year. At present, many schools in this major are different in curriculum setting and have their own advantages in content arrangement. Our general feeling is that there are too many things to learn in this major, too miscellaneous and too imprecise, and it seems that we are learning everything. But in the end, they are not very proficient, which makes it very difficult for graduates majoring in e-commerce to find jobs, and of course there are problems of the enterprise itself. As far as my experience is concerned, few companies clearly list to recruit students majoring in e-commerce, so we are very passive when looking for a job. Although we awarded a bachelor's degree in management, we saw a management position when looking for a job and wanted to submit a resume. Many companies don't accept our resumes and invest in other technical fields, such as development. Few people have the interest and level in this field. At present, the employment situation of our major is roughly like this: some people have been admitted to the bank, some have taken postgraduate entrance examinations (almost all of them are interdisciplinary), some have been engaged in software development, some have been engaged in sales, some have been engaged in finance (they took notes at school), and many have done odd jobs. The key to reading this major is to find your own interests, set a good position for yourself, cherish your time at school and cultivate your skills as much as possible. Of course, the point is to have brains. With the rapid development of e-commerce, many graduates lack the necessary skills. This is a problem of education and students themselves. The future prospect of e-commerce is good. Think more during school and try to open a Taobao shop yourself. Again, gold will shine sooner or later. I have accumulated a lot, and I know it well. In the end, something will be gained. Work hard, collect more information about e-commerce, pay attention to e-commerce trends, and listen to Ma Yun's speeches. You'd better make a career plan now. The earlier you plan, the better, so that you won't find yourself still confused after four years of college. Although this is a common problem for graduates, I sincerely hope that you can find your own direction of struggle and wish you good luck! Wish you success! Come on!