The development of sports industry mainly focuses on football and basketball, and there are no other sports with multiple elements to promote the development of the industry. The future development of sports industry will be guided by market forces and promoted by government policies. The coexistence of the two is likely to be the multiplication of incentives and the superposition of contradictions, showing a rapid development and endless problems. In China, sports have been regarded as a "career" for many years. Competitive sports win glory for the country, and mass sports improve people's physique is the main orientation of all walks of life.
The profit model of sports industry is very single, and there is no diversified profit model, although the scope of sports industry is very wide, including the sales of sports-related products, the construction and operation of sports venues, and the organization and operation of sports events. The development of China's sports industry is not systematic and complete, and the development of sports undertakings has not made national fitness the mainstream concept. Judging from the present situation of sports industry, the development of sports industry is private, but it is still a long way from the independence and standardization of real sports industry.
China is a big manufacturing country, so it is normal that its equipment accounts for a high proportion. The current problem is how to improve the manufacturing level of sports equipment and become a' manufacturing' country. The reporter visited Xtep and 36 1 degree in Fujian. Both companies have R&D laboratories. In recent years, the technology of local enterprises has been continuously improved, but there is still a big investment gap compared with international brands such as Nike and Adi.