catalogue
brief introduction
Historical development course
founder
Sheraton is in China
Hotel distribution area
There are many types of hotels in Sheraton, ranging from ordinary commercial hotels to large resorts. Sheraton brand has been striving to maintain a high-quality image, and most Sheraton hotels in the world have been selected as five-star hotels by local authorities. Sheraton brand also has a sub-brand called Four Points by Sheraton, which is a four-star business hotel brand. Sheraton Hotel has a wide range of branches covering five continents, and its hotels can be seen from Hong Kong to Sri Lanka to Egypt, Zimbabwe and other countries. Sheraton is headquartered in White plain, new york, USA. Sheraton is mainly distributed in the most attractive and prosperous cities and resorts in the world. Sheraton is a Sheraton hotel from all over the world.
Business guests and leisure tourists from all over the world (from Argentina to Zimbabwe) provide high-quality services. Sheraton Hotel provides a home away from home service for leisure tourists. At present, Sheraton has 50 hotels in operation in Chinese mainland. It is estimated that by the end of 2065,438+03, the number of hotels will reach 65,438+000. History and Founder of Sheraton: Her founder was Ernest Henderson (1887 March 7th to1967 September 6th), who was born in Sushushan Town, not far from Boston, USA. Sheraton is one of the first two hotels of Sheraton Hotel Company. Mr. Henderson started to enter the hotel industry on 1933, and he founded Sheraton Hotel Company on 1937. Hotel companies began to use the unified name of "Sheraton" from 1939. It was not until 1957 that Sheraton Company was established for 20 years that its first hotel was truly built.
Edit this paragraph history
Today's Sheraton brand appeared in 1937, when two entrepreneurs Ernest Henderson and robert moore established the first Sheraton Hotel in Massachusetts. After the establishment of Sheraton brand, it accelerated the acquisition of other hotels in the United States, covering Maine to Florida. 1945, Sheraton became the first hotel chain listed on the new york Stock Exchange. However, their competitor Hilton argued that Sheraton was not the first company, but they were the first listed company. 1949 sheraton officially entered the international market, and the company bought two hotel chain groups in Canada, which greatly expanded its business scale. Sheraton opened its first hotel in South America and the Middle East on 1960, and Sheraton Hotel opened on 100/965.
The hotel has opened. 1968, the multinational enterprise group ITT entered Sheraton, and then the full name of Sheraton was changed to ITT Sheraton. Four Points by Sheraton brand was founded in 1995, and Sheraton hopes to provide all-round services at reasonable prices. At that time, many smaller Sheraton hotels were renamed Four Points by Sheraton. 1998 Sheraton Hotel brand was acquired by Starwood, the world's largest hotel group. Starwood has many large hotel chain brands, including Westin, St. Regis, Le Meridien, W Hotel and Luxury Select. In April 2006, Sheraton invested US$ 200 million to implement a brand building plan called "We Belong", which will be used as a brand slogan. Sheraton official website was redesigned in mid-2006, and customers can put their stories and photos on Sheraton's website, which is called creative design by USA-Today.
Development history
The development of Sheraton for more than 70 years, just like the tourists we met, is full of vitality and vigor. The world is constantly changing, but one thing has never changed-travel has brought people closer. The history of Sheraton 1937 can be traced back to 1937, when the founders Ernest Henderson and robert moore owned their first hotel in Springfield, Massachusetts. In the next two years, they bought three hotels in Boston and soon expanded them to many places from Maine to Florida. 1947 Sheraton USA became the first hotel chain listed on the new york Stock Exchange. 1949 Sheraton has embarked on the road of international expansion after acquiring two hotel chains in Canada, and has grown rapidly all over the world. 1958' s "reservation system" is the first automatic electronic reservation system in the industry.
196 1 Sheraton Tel Aviv Hotel opened, marking the beginning of Sheraton Hotel's operation in the Middle East. 1963 Sheraton Makutu Hotel Venezuela is the first Sheraton Hotel in Latin America. 1965 Sheraton 100 Hotel Opening-Sheraton Boston Hotel. 1970 Our company was the first hotel chain to provide direct service to its customers by using a toll-free telephone (1-800-325-3535), which has been in use ever since. Sheraton 1985 is the first international hotel chain to open in People's Republic of China (PRC), which is an important milestone for Sheraton. 1998 starwood) hotels and resorts international group acquired sheraton. In 2004, Sheraton introduced Sweet SleeperTM bed. 2006 Link@SheratonSM Microsoft Internet Cafe appeared in five hotels around the world. Link@Sheraton is the network center in our hotel lobby, where guests can work, relax, socialize or enjoy delicious snacks. Core launched in 2008? Sheraton Fitness Program is designed by performance. Sheraton fitness program and its core performance, a world-renowned personal education expert? Qi Xin works together to help guests keep the best health at all times. In 2008, Sheraton has more than 400 hotels in 70 countries/regions, including more than 60 resort hotels located in charming destinations around the world.
founder
Soul of Sheraton: Mr. Henderson The founder of Sheraton Hotel is Ernest Henderson (1March 7, 987 to1September 6, 967), who was born in a tree not far from Boston, USA.
Mountain city Many people think that Sheraton, like Hilton, is the name of the owner of a hotel company, but it is not. Sheraton is the name of one of the original two hotels of Sheraton Hotel Company. However, Mr. Henderson later published an autobiography in 1965 entitled "Mr. Sheraton's World". Here, Mr Henderson calls himself Mr Sheraton. Mr. Henderson started to enter the hotel industry on 1933, and he founded Sheraton Hotel Company on 1937. Hotel companies began to use the unified name of "Sheraton" from 1939. It was not until 1957 that Sheraton Company was established for 20 years that its first hotel was truly built. Before that, Mr. Henderson started his business by buying and selling restaurants. At that time, his main interest was to seize the opportunity to buy some small hotels or restaurants that had declined due to poor management. After buying it, he redesigned, updated equipment, improved management and added value to the hotel itself. His principle is that every dollar of repair cost should add at least 2 dollars to the hotel, and then seize the opportunity to profit from it. Some restaurants have been bought and sold by him four times. Under the painstaking efforts of Ernest Henderson, Sheraton Company has developed rapidly. For a long time, it has followed the holiday company closely and maintained the second position of chain hotels in the world.
Edit this paragraph Sheraton in China.
Sheraton furniture style
Sheraton has bases in many big cities in China, such as Sheraton Kowloon Tsim Sha Tsui Hotel; Taiwan Province Province has Sheraton Taipei Restaurant; There are countless Mainland China, such as Sheraton Beijing Great Wall, Sheraton sheraton zhongshan and Sheraton Shanghai Pacific. Sheraton has only one stronghold in Hongkong, but it is located in the elite area of Tsim Sha Tsui, next to the Peninsula Hotel. Sheraton Taipei Hotel is located on Xiao Zhong East Road, close to downtown Taipei and the transportation hub of taipei main station. Sheraton Taipei is also the first foreign-funded enterprise to open hotels outside Taipei, including Four Points by Sheraton Zhonghe and Sheraton Yilan, which will open in 2007. Sheraton's investment in the Mainland is considerable, and the number of hotel strongholds is no less than that of Marriott Group, the first foreign hotel chain to enter China. Sheraton has bases in coastal cities such as Beijing, Shanghai, Xiamen, Suzhou and Zhongshan. Inland cities also have hotels, such as Chongqing, Chengdu, Xi, Guilin and even Urumqi.