First, in the first month after the pre-sale, the loss rate of members is around 30%.
We just finished the pre-sale, and many members are looking forward to fitness. At this time, few health clubs can provide perfect services, especially the congestion is very serious! It is also the most common problem! The ones who complain the most ~ so try to divide classes as much as possible, such as increasing the number of courses from two to three or four, and using the best teachers and good teachers to help you retain a large number of members. Then someone will ask, what if there is no such teacher in my team? Then I'll tell you, if not, go and dig, don't be reluctant to part with the children! Then slowly improve!
Second, have you ever got a card in another gym? You still have time, but you still got a card here! We ask ourselves, why?
Therefore, the group exercises are updated regularly, adding some interesting sports to keep the members fresh!
Third, maybe some Members, namely Fitness White, don't know how to use fitness equipment and how to exercise. They were curious when they first came here, and it was boring to play this and that, so they didn't want to come. Some members don't understand, but they are determined, so the treadmill is the object of their abuse!
The gym wants to increase the renewal rate of customers. Apart from irresistible factors, there are still many problems that need to be improved. If members have complaints about the suggested places, they must solve them for their customers as soon as possible and go back to my customers! It is also suggested that the current gym owners should know how to choose, take it from the people, use it for the people, do a good job in service and do a good job in market reputation, so that there will be no situation where some members don't come and friends around them can't persuade them!
Open some attractive group classes, and a good group coach can attract members to the gym for exercise. There is a gym near us, and there are spinning bikes from Monday to Friday, but it is really hard to get a ticket for spinning bikes on Monday and Thursday, that is, the coaches on Monday and Thursday are very rhythmic and will drive members, and many members participate in yoga classes, belly dancing and so on. The front desk staff often ask members what suggestions they have and what classes they want to take. What advice do you have for the teachers in the class? Good service is also the key to keep members in the gym. Of course, we must also keep up with the requirements of the times. Many gyms in membership management system have face recognition check-in function. Just go to the gym to brush your face and sign in, which increases the experience of members. Membership management system helps you attract and retain members.
If you are an operator, you should put yourself in the position of consumers and think about what kind of environment and services customers need. The price can be a little higher, but it makes me feel good.
Don't do things that harm customers for short-term benefits, but develop in the long run. Word of mouth is passed on by customers.
I believe that many gyms will encounter such problems in the process of operation. At first, members were full of ambition and insisted on it, but as time went on, fewer and fewer members went to the store to exercise. After the introduction of the mechanism of monthly card and sub-card, the amount of income no longer depends on the number of annual cards sold by stores, but the attendance rate and activity of members are directly linked to the income of gyms. In today's increasingly fierce peer competition, how to bring differentiated value-added experience to members, improve their sense of experience and activity, and then improve their arrival rate and retention rate?
In the traditional fitness scene, the process of members going to the store to exercise is like this: entering the store-exercising-leaving. After the member's fitness, the contact between the member and the gym has ended, and the member's exercise effect can't get timely feedback, which greatly affects the member's fitness enthusiasm. So, is there any way to break the game quickly?
Nowadays, the intellectualization of gymnasiums is the general trend, and people are more inclined to choose intelligent gymnasiums. Traditional gyms can no longer meet people's fitness needs. If your venue wants to upgrade intelligently, you can try Qinbird's gym management system to help the venue build a one-stop data intelligent gym.
Layout, starting with members entering the gym.
First of all, the gym adds a small intelligent body tester to conduct comprehensive health monitoring for its members. Members can scan the code on WeChat for self-help physical examination, and support physical fitness test, cardiopulmonary function test and resting heart rate test, so that members can have a basic understanding of their physical condition and improve their health concern. At the same time, the coach can also customize the appropriate fitness plan for the members according to the results of the members' physical fitness test, adjust the exercise intensity, and achieve the balance between exercise effect and safety. Scientific fitness experience can increase members' trust in venues and achieve better retention and transformation.
Real-time monitoring of sports data to realize the visualization of sports effect. The heart rate wall will display real-time data such as members' heart rate and calories burned. Heart rate intensity * * * has six intervals, and different heart rate intensity intervals display corresponding colors. The system can monitor the change of heart rate in real time, which can not only motivate members to achieve the exercise effect, but also ensure the safety of fitness. Members' sports effects get real-time feedback, which improves their sense of gain and accomplishment.
Of course, this is not the whole game of the smart tourist heart rate system. In addition, there is a calorie competition mode, in which members are divided into two groups to start training, and the competition data are displayed on the big screen in real time to improve the enthusiasm of members in a tense competition atmosphere. This model brings members a sense of experience far greater than simple and boring sports.
Nowadays, more and more gyms begin to rely on social chain marketing to get customers, and the traditional "swimming and fitness" and other push methods have been eliminated. According to the data of China Fitness Industry Report 2020, 74.6% of the gymnasiums surveyed said that the main way to get customers was introduction, and more and more gymnasiums began to pay attention to bringing the old with the new, so as to improve the brand loyalty of their members. The management system of Jade Bird Gym is also very helpful for marketing to get customers.
After the exercise, the fitness data will be synchronized to the applet and shared to the circle of friends, which will lead to social fission and create a circle of friends. Accurately acquire potential customers and improve the brand exposure of the gym. If customers can be encouraged to bring customers, it will be more than just traffic exposure.
Members' fitness process will change from "entering the store-exercising-leaving" to "physical examination (improving members' retention)-visualization and gamification of exercise (improving members' enthusiasm and activity)-end of exercise (using social currency to improve venue exposure and obtain potential customers)", and the sense of experience will be greatly improved.
The improvement of membership experience and activity is of great practical significance to the revenue of the gym. The management system of Jade Bird Gym is laid out in every process of member sports to help the gym maximize its benefits.
I can't tell you this. Business is free, and it won't work.