Headquartered in Jinjiang, China, Xidelong Group mainly adopts the franchise mode. Xidelong has established a huge supply chain management system and distribution and retail network in China. By the end of 20 13, the company's retail network covered 28 provinces and cities across the country, with a number of retail stores. Xidelong brand has jurisdiction over blue label fashion and leisure brand line and orange label sports and leisure national fitness brand line.

Blue label is the brand line of Xidelong's fashion and leisure. Products are mainly fashion and leisure products, and the core consumers are young consumers aged 25-40. Products mainly include "Sailing, American, City" and other series, classic American, a new interpretation of the city, sailing and other lifestyles. Its concept of parity and fashion operates in a fast and fashionable brand plus retail management mode.

Orange label is a brand line of Xidelong sports and leisure, which was founded in 1992, focusing on the development of national fitness, mainly focusing on sports and leisure products, providing all kinds of sports shoes, sportswear, accessories and so on. For domestic consumers who love sports. Its operation mode is 020, which realizes the integration of online and offline experiential sales and provides consumers with high-quality and convenient product and service experience.

shoe

Shoes are tools to facilitate people to walk and protect their feet from injury. They have a long history of development. About 5000 years ago, during the Yangshao culture period, the most primitive shoes made of animal skins appeared, including leather shoes, sports shoes, cloth shoes, slippers and rubber overshoes.