First, the status quo and development trend of fitness clubs

With the development of China's market economy, people's living standards have gradually improved, and people have the consciousness of "wanting to spend money on health", and the concept of healthy living has become more and more popular. Fitness club is a commercial organization that provides comprehensive physical exercise services for the public. Now joining a fitness club and investing in health has become the best way for people to live a healthy life.

Since the 1980s, with the extensive establishment of fitness clubs of various scales in China, it has also brought us a brand-new fitness concept, which has led to the extensive development of aerobic aerobics and muscle bodybuilding projects, and some new fitness projects have been derived, such as street dance, step aerobics, Latin aerobics, jazz aerobics, yoga, rhythmic gymnastics and so on. These new fitness programs not only bring health to the public, but also become a fashion pursued by people of different ages.

However, the development of fitness clubs in China is still relatively short and the level of clubs is uneven. Therefore, as long as there are good market positioning and advanced management methods, I believe that fitness clubs will have very good development potential and market.

Second, the positioning and management of fitness clubs

(A) the price positioning of fitness clubs

1, determinant

(1) The return on investment of the club is determined by the general manager and financial personnel according to the total investment of the club, the expected return of investors and the forecast of membership development.

(2) The price reference of the same clubhouse is to determine the price by investigating the prices of clubhouses with the same scale and service level.

(3) Determine the price according to the characteristics of the club, such as excellent coaching team and special facilities.

2. Common price system

The common price system in China is divided into membership system and card system, and clubs generally adopt card system.

(1) Member: You must pay a certain membership fee, and membership is strictly limited.

(2) Card system: In fact, the present membership system in China is still a card system, or if it is a mass membership system, it depends on the admission fee. Card types with various price points meet the needs of bodybuilders or members who often talk about it. Among them, the common settings of fitness cards are as follows:

A, classified by time. Monthly cards, season cards, semi-annual cards, annual cards, record cards, membership cards, etc.

B, according to the service period. According to the service and validity period, it can be divided into gold card, silver card, jade card and diamond card.

C, according to the field use peak classification. In order to make full use of the site, it is divided into peak cards, off-peak cards, single-number cards and double-number cards.

(B) the market positioning of fitness clubs

1. According to the club's software and hardware conditions and market conditions, determine the club's core customer base and make a sales plan.

2. In the operation of the club, we must adhere to the consistency of its market positioning, be proactive and not follow the trend.

Don't compete on price, but explore the market based on price.

How to choose

Experience service

On the basis of the same hardware, what is the best for you? The fitness industry still belongs to a service industry after all. As consumers, more should be hoping to get the corresponding software services and enhance the value. For example, the quality service that members get will make you feel at home.

Beauty SPA: The auxiliary facilities in the gym can relax you after fitness, and as an auxiliary means, it can improve your exercise effect. In the SPA, there will be more beauty projects for women, so that you don't have to run around and feel more convenient and practical.

Massage, physical therapy: I believe you will understand the effect of massage. Proper exercise and professional massage will relieve your fatigue and physical pain.

Member services: For post-membership services, besides coaches, this department can help you solve many post-membership problems. For example, if you want to travel, you can ask for leave in advance; If you accidentally cut your finger while exercising, you can do some simple treatment.

Of course, the best service level is that when you walk into the gym, every employee and coach you meet can greet you kindly and smile at you; At the same time, the coach is not in a hurry and always cares about your training and diet; When I leave, I bid farewell to you and welcome you to come again, so that you can feel a relaxed vitality and leisure fun.

Survey location

It is best to choose a fitness center with convenient geographical location, such as a gym near home, and you can go home and rest after exercise. If you choose someone close to the company, you can avoid the traffic jam after work, go to the gym first, and then go home calmly. If you need to travel frequently, choose a gym that has many branches and can be used nearby, which will make it easier to stick to it and help our sports better.

Get to know members

Gyms with different price levels determine the membership structure here. I suggest you choose a gym with a medium or slightly better grade. This fitness environment and the people you meet will make you feel satisfied and easy to accept. Choosing a good gym can not only experience the fun of fitness, but also make many friends and expand your social circle.

Coach selection

Is the coach important? This problem may not have attracted the attention of fitness enthusiasts a few years ago, because everyone was still practicing by themselves at that time, and this problem has become a very concerned issue for fitness enthusiasts. Many people who have been there have told reporters that sometimes a qualified coach will make his fitness effect get twice the result with half the effort.

Excerpt from: network link