Through the analysis of industry big data, Mai Jiayun found that the fitness industry currently has the following problems:

(1) The turnover rate of members is high.

(2) High rental cost

(3) Single marketing method

(4) low stickiness of members

(5) serious homogenization

(6) The staff turnover rate is high

(7) The renewal rate is low if the card cannot be obtained.

(8) Low degree of digitization