According to Maslow's theory, the promotion of a certain brand of fitness equipment is explained: firstly, of course, it is explained from the customer's physical condition, and secondly, it analyzes the customer's demand level, including what kind of fitness equipment the customer is suitable for.

Maslow's theory:

1, physiological needs;

Physiological needs, low-level needs, food, water, air, sleep, sexual needs, etc. They are the most important and powerful human needs.

2. Security needs to be applied.

Security needs, low-level needs, people need stability, security, protection, order and freedom from fear and anxiety.

3. Application of the need of belonging and love

Sense of belonging and need for love: One wishes to establish emotional connection or relationship with others. Social demand application

4. Respect needs to be applied

Respect needs, self-esteem and hope to be respected by others.

The need for self-esteem makes people believe in their own strength and value, and makes people more capable and creative. Lack of self-esteem makes people feel inferior and lacks confidence in dealing with problems.

5. Self-realization needs application.

Self-realization needs: people pursue their own abilities or potentials and make them perfect. On the road of life, the forms of self-realization are different, and everyone should have the opportunity to improve their abilities and meet the needs of self-realization.

Extended data:

Maslow's five needs theory is the most basic and innate, which constitutes different grades or levels and becomes the power to inspire and guide individual behavior.

The relationship between low-level demand and high-level demand: Maslow believes that the lower the demand level, the greater the strength and the greater the potential. As the demand level rises, the intensity of demand decreases accordingly. Before high-level requirements appear, low-level requirements must be met first.

In the evolution from animals to humans, advanced demand appeared late. Babies have physiological needs and safety needs, but self-realization needs to appear in adulthood. All living things need food and water, but only human beings have the need for self-realization.

Low-level needs are directly related to the survival of individuals, also known as insufficient or lack of needs. When this need is not met, it will directly endanger life.

Advanced need is not an absolute need to maintain individual survival, but meeting this need makes people live a long and healthy life, so it is called growth need. High-level demand is more complicated than low-level demand, so satisfying high-level demand must have good external conditions: social conditions, economic conditions, political conditions and so on.