Dashang Group is a "national civilized unit" and a "meritorious enterprise in the 30th anniversary of the reform and opening-up of China's commercial service industry". Won the "China Charity Award" and topped the "National Commercial Quality Award". Dashang Group takes the rise of national industry and commerce as its own responsibility and grows up in full accordance with the laws of market competition. It has been called "the invincible army with the most development strength in China business" by many media and analysis reports.
Dashang Group, which originated in Qingniwa, Dalian, takes the establishment of a world-famous large company as its ideal and the concept of "unlimited development and careful care" as its concept, and promotes the rapid and healthy development of enterprises through methods and steps such as stock listing, group formation, joint venture cooperation, expansion in different places, and format innovation. The first three stages of the five-stage development strategy of "Dalian first, Northeast first, national first-class, world lightweight and world middleweight" have been realized, and now it is moving towards the fourth stage.
Department store chain, supermarket chain and electrical appliance chain are the three main formats of Dashang Group. The department store is the main force of Dashang Group, which is divided into: modern high-end department store (Ma Kai), large-scale comprehensive shopping center (New Mart), modern comprehensive department store (time-honored brand), fashionable department store (Qian Sheng) and New Town Shopping Center (NTS). Catering and entertainment is "an emerging industry with unlimited development of Dashang Group".
Mai is a new company of Dashang Group, which started in Japan, developed in Dalian, succeeded in Dashang, and positioned itself as a high-end boutique public department store. Since its establishment in 2004, MacKay Chain Group has five stores: MacKay Dalian Head Office, MacKay Xi 'an Road Store, MacKay Development Zone Store, MacKay Qingdao Head Office and MacKay Harbin Head Office. Among them, MacKay Harbin Headquarters owns many world-famous brands such as LV, Dior, Hermes, Dzheniya, Salvatore Ferragamo, Celine and Armani. It will become the top department store with the largest number of international top brands, the first in Northeast China and the first in China, and its LV store will be the best in China and even Asia.
New Mart, the Chinese translation of the English word "NEW-MART", is a new enterprise name of Dashang Group, a re-creation after integrating the latest format, technology, means and the highest realm of today's retail industry, and a symbolic enterprise name for Dashang Group to enter modernization and internationalization. It has a strong SHOPPINGMALL color, covering an area of more than 654.38+10,000 square meters, with rich formats and complete functions, providing consumers with one-stop shopping and leisure services. At present, Dashang Group has opened 365,438+0 new mart stores in Dalian, Shenyang, Daqing and Zhengzhou.
Modern comprehensive department store is one of the oldest department stores in Dashang Group. Dalian Shopping Mall is the parent store of Dashang Group, known as "the first store in Northeast China". Starting from 1998, Dashang Group went out of Dalian and acquired old department stores such as Fushun Department Store, Daqing Department Store, Mudanjiang Department Store and Harbin 100 in large and medium-sized cities such as Northeast China and North China, and introduced the management mode of Dashang Group to carry out reconstruction, expansion, functional upgrading and business adjustment, making it a modern comprehensive department store and strengthening its leading position in various cities.
Qian Sheng, another new company of Dashang Group, positioned itself as a popular department store and advocated new fashion concepts. On June 5438+ 10, 2006, Qian Sheng Department Store Chain Group was established, which, together with New Mart Chain and MacKay Chain, has become the main framework for the present and future development of Dashang Group's department store format. There are now 19 stores, including Dalian Qian Sheng Department Store, Fuxin Qian Sheng Department Store and Chengdu Qian Sheng Department Store.
NTS is a new company born by Dashang Group to speed up the commercial construction of rural central towns and improve the rural commercial circulation network. It's the abbreviation of "New Town Shop" in English, and it's New Town Shopping Center in Chinese. The moral is to promote the process of rural urbanization, which indicates that farmers will share the civilized achievements of modern commercial development with citizens, and will show their opportunities and vitality in the construction of new countryside in China.
Dashang Supermarket is a new army of Dashang Group. Dashang Group began to develop new supermarket formats from 1998, and made great strides through independent investment, construction and acquisition. There are 125 stores in 35 cities in 8 provinces, and there are 12 chain stores on Shenyang-Dalian Expressway. As a new force of Dashang Group, Supermarket Group has established a powerful and efficient store development system, procurement and distribution system, operation system, human resource training system and advanced information management system, and gradually established a modern commercial comprehensive store network at city, county and township levels. The supermarket group is characterized by green marketing, aiming at establishing a green supermarket chain, vigorously operating green food and guiding green consumption, and becoming a national "three green projects" demonstration enterprise.
Dashang Electric, one of the three major electrical retailers in China, is a cross-regional electrical chain company that has risen rapidly after Gome and Suning. Relying on Dashang Department Store to operate high-end electrical appliances, nearly 100 chain stores have been opened, which is the "main channel" and "broadband network" for household appliances sales in Northeast China, and has been rated as "the most influential consumer electronics retail enterprise in China". Dashang Electric Appliance strengthens honest management and low-price marketing, which is recognized by consumers as "the safe choice for life".
Dashang Real Estate is the largest commercial real estate in the department store industry in China, and it is a commercial real estate made by businessmen. Successfully developed and operated a number of mature and successful commercial real estate projects such as Mai Dalian Head Office, Mai Qingdao Head Office, Mai Harbin Head Office, Dalian New Mart, Shenyang New Mart, Qiqihar New Mart and Anshan New Mart. It is praised as a real commercial real estate by the industry, and it is the most potential commercial real estate in China in the future.
Catering and entertainment is "an emerging industry with unlimited development of Dashang Group". Dashang Catering and Entertainment Company manages the catering and entertainment projects distributed in New Mart Shopping and Leisure Plaza, Modern Volkswagen Department Store and large-scale comprehensive supermarket under the Group. It is an emerging industry of Dashang Group, involving beauty salons, fitness clubs, swimming pools, skating rinks, cinemas, flavor fast food, restaurants, pet shops and other projects. At present, there are one trillion Wade Fitness Clubs, Yongle Cinema, Sack Coffee, 3 1 Ice Cream, KFC and McDonald's in the United States. Yoshinoya fast food in Japan; Taiwan Province's internationally renowned chain brands, such as Xianlin Leisure Catering and Han Peimei, have all entered the stores of Dashang Group. Dalian Ruishi Hotel, a model of catering and entertainment chain, is a five-star hotel under Dashang Group. There are not only beautiful mountains, blue seas and blue sky, but also Chinese restaurant, Afeng Hong Kong restaurant, Swiss coffee shop and the most pure Japanese cuisine.
The talent team of Dashang Group continues to grow. In this big family, entrepreneurs from Japan, Taiwan Province Province and other places, together with people with lofty ideals from all over the motherland, jointly create a bright future for the group. The number of people with bachelor degree or above in the group reached 2329, and a large number of young cadres took up leadership positions at all levels, making the composition of the group younger, more knowledgeable and more professional.
The store network construction of Dashang Group has been steadily advanced. Daqing Regional Group, Fushun Regional Group, Shenyang Regional Group, Jiamusi Regional Group, Mudanjiang Regional Group, Fuxin Regional Group, Harbin Regional Group and Pan Haiying Regional Group have been established in Northeast China, and a dense store network has basically taken shape. In North China, Beijing Regional Group was established. Luzhong, acquired Zibo Commercial Building, opened MacKay Qingdao Head Office, and entered Shanxi, Hebei, Shandong and Henan regions; In the Central Plains, in April 2006, Zhengzhou "Jinboda", the largest shopping center in Henan Province, was taken over. In July, 2007, Xinxiang New Mart was established, and established a store network in nine surrounding cities, including Jiaozuo, Luohe, Anyang, Hebi and Heze, with Xinxiang as the center, thus starting the construction of the "Store Network in the Shanxi-Hebei-Shandong-Henan Border Region". In 2008, the "second generation of new mart"-Zhengzhou head office of new mart was unveiled, and Dashang Group has set up 20 stores in Henan, sitting firmly in the Central Plains; In the northwest, in March 2007, Dashang Group signed a contract with Xi 'an New Mart, settled in Xi 'an, the ancient capital, advanced into the northwest and began to weave "Shaanxi Store Network"; In the southwest, in June 5438+February, 2007, Chengdu Qian Sheng Shopping Center opened. Dashang Group will take the five major projects of Chengdu No.2 Store, Zigong No.2 Store and Neijiang No.1 Store as an opportunity to kick off the construction of "Western Store Network".
The infinitely developing Dashang Group will continue to deepen the "Northeast Store Network", expand the "North Store Network", go deep into the Central Plains, advance into the west, become bigger and stronger, and strive to realize the great ideal of building a world-famous big company.