? On TapTap, it is very rare that the score can continue to rise after the public beta. Because as more and more players flood into the game, they have a more personal experience in BUG fixing, gold consumption, content update and so on. Naturally, they will be more or less dissatisfied.
On the premise that the download volume of Call and Synthesis 2 increased by 300,000 and the user's attention increased by 200,000 within half a month, the rating did not drop, but rose, at least from the side. Most players are very satisfied with this game.
In addition to the rave reviews on the TapTap platform, Call and Synthesis 2 has also gained a good reputation on the platforms such as the game, Easy Tour and Fast Blast, which can't help but make more people curious about this game.
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0 1 Players are advised to spend less money on alternative operations.
First of all, it is certain that Call and Synthesis 2 can achieve such achievements, thanks to the excellent gameplay design of the game itself and the operation mode of summoning the network to be close to the people.
As a leisure elimination game, Call and Synthesis 2 is characterized by adding card play on the basis of synthesis elimination, and dividing the game's battle into two stages: pre-war preparation and formal battle.
Different from the three-elimination game with higher awareness, is there a synthetic elimination? Synthesis first, then elimination? The mechanism brings different strategic thinking and eliminates the player's refreshing feeling. In the pre-war preparation stage of Call and Synthesis 2, players will upgrade their team partners from the lowest white chess to a higher state such as green, blue, purple and orange through synthesis elimination.
Relying on reasonable strategy and certain luck, the combat effectiveness of the player team can be improved several times or even exaggerated. When entering the formal combat stage, the system will automatically fight according to the player's role lineup and team status.
This kind of gameplay design plus rich multiplayer modes, level challenges and other content should be very complicated, but it is actually very simple for players to get started. Judging from the feedback from many players, many people opened a large number of levels only by system tips and online raiders in the initial stage. Coupled with the welfare that the government has continuously issued since the public beta, the experience in the land reclamation stage is extremely smooth, giving players the same cool feeling as playing the cracked version.
If you are familiar with the grading game, it is not difficult to find that the numerical depth of Call and Synthesis 2 has a long-term plan. Generally speaking, the consumption of this kind of games (such as "The Strongest Snail" and "The Difference of Thoughts") will be very active. But the consumption of Call and Synthesis 2 is not only inactive, but also related to its popularity? Inconsistent .
Especially during the National Day, "Call and Synthesis 2" rushed into the top 20 of the iOS free list with word-of-mouth effect, and also fell out of the best-selling list.
Behind the abnormal data performance of entering the top 20 of the free list two days before the holiday, in fact, two days before the most lively holiday, the game official gave players too much welfare and even advised players to charge less.
? From the first generation of Call and Synthesis, whether the first gift package is given away for free or someone in the company is happy, the official will give players a wave of benefits.
This alternative mode of operation is largely due to the CEO of the game development and operator recruitment network? Is the lamp wet? Before entering the game industry, he was a senior game evaluation player.
The CEO of Zhao Hewang lights up for the identity of the player. I believe that after the player gets a good early experience without spending money, some people will choose to take the initiative. Make up the ticket? Zhao Hewang chose to earn word of mouth first and then make money? Money-throwing operation? . This small company is also well-known in the Shanghai game circle, and has attracted the attention of big companies such as Mihayou and Xindong.
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02 Step on the Market Nodes of Emerging Leisure Categories
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On the one hand, the achievements made after the public beta of Call and Synthesis 2 benefited from the operation mode of grounding gas for the people, on the other hand, it was also accurate. Compound +X? Unexpected factors in this market.
Synthetic mobile games have been rolled out overseas.
Judging from the performance of overseas markets in the past two years, casual games, a popular new product under this big category, not only showed a trend of heaviness and cultivation, but also the sub-track of synthetic games began to enter an accelerated development period.
According to the latest report of Sensor Tower, the income of synthetic mobile games in the United States in the first half of 2022 was close to $65.438+0.7 billion, making it the most prominent leisure segment in the world in recent years.
At present, more and more domestic manufacturers are trying to launch synthetic mobile games in order to attract a wider range of incremental users. The Call and Synthesis 2, which has experienced years of development and even almost died, can be said to have just stepped on the node of the rise of synthetic categories in the fierce market environment.
And compared with most similar products that are still in the stage of reference and micro-innovation, I chose Call and Synthesis 2? Synthetic elimination+card release? This differentiated gameplay is obvious. On the one hand, it is because of the accumulated experience of the first generation, and on the other hand, considering the placement of cards, it is easier to strike a balance between commercialization and player experience, thus forming a good start for Call and Synthesis 2.
In addition, according to the gamma data report, at present, the total proportion of domestic synthetic mobile games in the whole leisure category is less than 3%, which also shows that there should be more room for excavation in this subdivided track.
In addition to Call and Synthesis 2, there are other synthetic mobile games, such as the Fat Goose Gym, which was popular some time ago, and the legendary Hehe Island, which is regarded as the next explosion in the dream world. It can be predicted that the market competition of synthetic products will be more and more fierce in the future. And "Call and Synthesis 2" will be its biggest core competitiveness by combing the gameplay design and role development to create game content that is more suitable for long-term operation.
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Times changed in 2003. How does synthesis+evolve?
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From the appearance of "Little Three Legend" to the explosion of its "2048" in the cottage, and then to the "Synthetic Watermelon" which was popular among friends at the beginning of last year, the synthetic mobile game has actually exploded for a long time.
However, judging from the market performance, the more refreshing and challenging knockout matches are the subcategories that attract the most money under the leisure category. Not only old products such as Happy Man, Candy Legend and even Zhilong Lost City have sold well for more than 8 years, but also a new generation of puzzle-heavy elimination games such as Mesozoic Dream Home and Survival have robbed a large number of new users.
The puzzle of "Three Disappearing+Fighting +SLG"&"Survival" is like the increasingly crowded market, and players gradually begin to get tired of the elimination of solidified gameplay. The growth of the synthetic category in recent years, domestic and foreign manufacturers are optimistic, because they still have a lot of room for innovation in gameplay.
For example, the popular "Fat Goose Gym" is a classic? Synthetic elimination+simulation operation? Play. In the game of synthetic elimination, players kill time by synthetic elimination while synthesizing the task items needed by the gym. And the "Merged Mansion", which is similar to its gameplay, has also achieved good results in the top 50 of the best-selling list in the United States.
Do you like the magical "Fat Goose Gym" and the domestic synthetic mobile game launched earlier? Synthesis+tower defense? What are the selling points of "Rebirth Tower Defense: raiders of the lost ark", as well as the performance of Gigabit? 2048+RPG adventure? The "next sword" of gameplay is obviously aimed at male users who prefer heavy games, rather than the traditional leisure female main group.
The Tower of Rebirth Defense: raiders of the lost ark and The Next Sword are from the present? Compound +X? From the trend of diversification and gameplay evolution, we can see that this subdivision of the track covers from mild ultra-casual games to moderate card drawing. Some game makers have been exploring new combinations, which makes this new category enter a faster evolution stage. More products such as Call and Synthesis 2 occupy a place in the market with their own characteristics, and the next popular category of casual games may evolve.
This is not only the direction of breakthrough, but also my ideal for the intensive synthesis of "Call and Synthesis 2" to eliminate this track.