In recent years, our people's living standards are getting better and better, and more and more people buy luxury goods. However, the products on the market are mixed, and consumers often report buying fakes. Gucci belts bought by an e-commerce platform that has made a lot of noise on the Internet are not genuine on many platforms. The official reply given by Gucci China is: Gucci does not authorize the shopping e-commerce platform! Then I entered the product number on the problem belt in Gucci China official website, and the result was that I couldn't find this product. This shopping e-commerce platform cannot provide relevant authorization certificates.

I think with the continuous development of people's consumption concept, people may prefer such luxury goods in the future, but there is no authoritative appraisal agency in China, so it is difficult to distinguish between true and false, and supervision is also in a vacuum. Lack of authoritative third-party institutions in the field of luxury goods appraisal. After consumers buy fakes, they don't know how to identify them, and they don't know how to protect their rights, so that unscrupulous businesses can take advantage of them. This time, I bought a Gucci belt on the e-commerce platform. Appraised by several platforms, the appraisal results are all non-authentic.

For such luxury goods, many are foreign brands and companies. In China, we don't have an authoritative organization to appraise these luxury goods, and no department can safeguard the legitimate rights and interests of consumers. Then, consumers spend a lot of money to buy luxury goods that are not genuine, but they can't buy genuine goods. This is a bad thing for consumers and a bad influence on maintaining normal market order.

I think this is not the first time to expose a fake shopping e-commerce platform. This shopping e-commerce platform has a very large consumer group. If such things as fake and shoddy products are allowed to happen, it will definitely hit consumers' information in the future, which will be harmful and useless.