6. 1. 1 Company Profile

6. 1.2 Development Road of Shenzhen Xinlong Industrial Co., Ltd.

6. 1.3 Operation of Shenzhen Xinlong Industrial Co., Ltd. in 2006-2007

6. 1.4 Operation of Shenzhen Xinlong Industrial Co., Ltd. in the third quarter of 2007-2008

6. 1.5 Xinlong fitness equipment benefited a lot from the Olympic Games.

6.2 Qiaoshan Health Science and Technology Group

6.2. 1 Enterprise Introduction

6.2.2 Development Road of Qiaoshan Health Science and Technology Group

6.2.3 Competitive Advantage of Qiao Shan Health Science and Technology Group

6.2.4 Vision of Qiao Shan Health Science and Technology Group

6.3 Shanxi Aoruite Group

6.3. 1 Enterprise Introduction

6.3.2 Technology is the driving force for the growth of Orrit Group.

6.3.3 Management is the booster for the rapid development of Aurit Group.

6.4 Shenzhen Good Family Industry Co., Ltd.

6.4. 1 Enterprise Introduction

6.4.2 Good families in Shenzhen lead fitness fashion.

6.4.3 Brand Strategy of Good Family Fitness Equipment

6.5 Fujian Wannianqing Fitness Equipment Co., Ltd.

6.5. 1 Enterprise Introduction

6.5.2 Evergreen became the first brand of fitness equipment.

6.5.3 Evergreen fitness equipment changed its label and embarked on the road of internationalization.

6.6 Qingdao Yingpaisi Group

6.6. 1 Enterprise Introduction

6.6.2 strategic transformation of IPAS brand

6. 6. 3 IPAS brand service strategy

With the rapid development of China's fitness equipment industry, some problems are increasingly exposed. Especially in the international market, there is a lack of well-known brands and the added value of products is low. At the same time, compared with the international advanced level, many production enterprises in China are still in the stage of imitation production, and their product research and development and technological innovation capabilities are insufficient. In the field of consumption, compared with developed countries such as Europe and America, the penetration rate of fitness equipment products in families and the per capita consumption for fitness activities are still very low.

Therefore, China fitness equipment industrial enterprises must seize the new development situation, intensify scientific and technological innovation, strive to improve product quality, strengthen independent research and development capabilities, and relevant departments should formulate unified technical safety standards for fitness equipment as soon as possible and strengthen after-sales service. Only in this way can we be invincible in the new situation.

China Investment Consulting Network "2009-20 12 China Fitness Equipment Industry Investment Analysis and Prospect Forecast Report"