1, the maturity of the local fitness market and the consumption power of consumers
2. Determine the future operation route of the club, such as the mass club or the middle and high-end club (the price of the mass card is relatively cheap, the number of members is relatively large, and the club area is required to be relatively large and the equipment is relatively large. The quality of the instrument is not high. Being a high-end club in high school is relatively expensive and requires a higher level of service. The quality of instruments should be higher, so that the world's top brands can be used: Li Jian, Bike, Space, Xing Chi, Sven and so on.
The geographical location of the club is very important. Pay attention to the site selection, and there should be enough parking spaces under the clubhouse. There are relatively many members in large clubs, and insufficient parking spaces will bring a lot of inconvenience to members. It is best to have a high-end main residential area and a large enough parking lot next to the clubhouse.
4. Before a big club starts, the manager and the person in charge of the club should be determined. The management of large-scale professional fitness clubs cannot be properly managed by club investors alone, and special personnel must be appointed to manage them. And the pre-training of club staff. The staff includes: coaches, members and internal service personnel.
5. The choice of equipment brand of fitness club is also very important, and several points should be paid attention to in the choice of equipment. Don't buy equipment with too good brand, because the brand of fitness equipment is good or bad, only the coach can understand, what matters is the quality of the equipment. The quality of equipment depends on its training effect and service life. An experienced professional coach can basically distinguish the quality of equipment.
6. The choice of club management mode. In Beijing, Shanghai and other large clubs, the management mode is divided into departments. Each department determines the management personnel. The coaching department should have a coach supervisor, a member supervisor and a lawyer supervisor. If necessary, you can identify a club management manager.
7. One thing is certain, how to promote the club well is directly related to the efficiency of return on investment. The publicity of a successful big club should be combined inside and outside. External words are planned by advertising companies, and internal words are the selection of coaches. For a new club, a coach is essential. When choosing a coach, we should be careful not to pay too much attention to the size of the coach. Excessive size will make fitness members conflict with each other, and the choice of age group is also very important. Choosing a relatively young coach is more energetic, and the coach must be a very United group. The age gap is large, which often causes inconvenience in communication. The coach's imagination is very important to the tourists' first impression.