Based on the ecological characteristics, driven by the project construction, the tourism industry has shown a good development momentum.
In terms of development ideas, around the goal of building a "new city with mountains and rivers", we will take the project construction as a breakthrough, take the road of "government-led, departmental linkage, external introduction and internal connection, market operation, national participation and industrial development", and make every effort to build a development pattern of "the city is in the forest, the forest is in the city, the mountains and rivers are interdependent, and the water system is around the city" in accordance with the principle of "showing mountains and dew, being green and unobstructed"
In terms of institutional setup, China Merchants Bureau was established in June 5438+February 2003, which provided project support for the healthy and rapid development of tourism in the whole region. In June 2005, the Tourism Industry Working Committee was established, which provided organizational guarantee for the smooth landing of tourism projects. In March 2006, the District Tourism Bureau was merged into the District Forestry Bureau in the form of co-office, which further rationalized the tourism management mechanism and reduced many links in the construction of tourism projects.
In the construction of the project, eco-tourism products are developed around "mountains, water, caves, temples and deer", and tourist attractions with Luxiang, Kettle and Beishan Park as the core are initially formed, and the scale of tourism industry is constantly expanding. Tourism projects, such as the development of National Forest Park, Donghua Manor in Luxiang Town, Hot Spring Education Farm, Jialebao Aviation Flight, Longhu Ecological Park, etc. Construction started one after another, and new attractions brought new popularity. After the completion of these scenic spots, it will effectively promote the development of tourism in the whole region and build Luxiang Town into an important tourism development area in the southeast of Changchun City. Tourism started at 1993. Judging from the starting time and the development momentum at that time, the tourism industry in Luxiang Town should have been bigger and stronger, but the fact is just the opposite. The main problems are as follows.
First, planning lags behind.
Second, there is no boutique.
Third, the infrastructure of the scenic spot is not perfect.
Fourth, the packaging of tourism projects is not in place. In the mid-1990s, the tourism industry in Luxiang Town was once brilliant. However, when all parts of China are developing tourism, the tourism industry in Luxiang Town once stagnated. It should be noted that there are no famous mountains and rivers in Luxiang Town, and there are no decent historical sites. The cultural connotation and connotation are far less than those in the south. Then in this case, if you blindly imitate others and follow others, it will only lead to failure in the end. Luxiang Town should take advantage of its geographical location and natural resources with Changchun, conform to the psychological tendency of urban people to yearn for the countryside, pursue nature and enjoy leisure, and embark on a road of tourism revitalization that conforms to the reality of Luxiang Town. Relying on ecological advantages, catering to modern people's tourism consumption concept, we should create unique leisure tourism products, endow tourism products with lasting vitality, form our own style, and actively build a "one-line-three-point" leisure tourism development pattern centered on kettle, Luxiang Town and Sheling Mountain, so that the three scenic spots have their own characteristics and complement each other, so that tourists can feel innovative everywhere and have spectacular scenery.
(1) Take the kettle as the core, and build a natural scenery leisure tourist area in the south. In He Shan Sub-district Office and Taiping Town, we will mainly attract tourists from surrounding cities, and focus on developing tourism products focusing on cave exploration, popular science investigation, farming experience and mountaineering experience.
Keep the original natural scenery and attract tourists.
Maintain the customs and characteristics of ethnic minorities and attract tourists.
Maintain the rural characteristics of eco-agriculture and attract tourists.
(2) Take Luxiang Town as the core to build a recreation and leisure tourist area in Central China. The downtown area of Luxiang Town radiates outward, including Luxiang Lake, Longzeyuan, Chaidashan, Luxiang Town and Shuang Ying Town. Facing the tourism market inside and outside the province, we will focus on developing tourism products focusing on entertainment, fitness, conferences, exhibitions, tourism and shopping.
Create high-quality tourism products around Luxiang Lake.
Create deer cultural tourism products around sika deer.
Building theme park tourism products around Longze Garden.
(3) Building a northern cultural leisure and holiday tourist area with Luxury Ridge as the core. The focus is on the planning within the jurisdiction of Sheling Town. More than 7 million citizens in Changchun, tourists from Chen Yan and Jingyuetan have come to visit for a long time, which is a tourist market mainly for getting close to nature and taking vacations. In addition to facing the two Golden Weeks every year, this area will also focus on the management strategy on weekends, attract tourists according to the arrangement of visiting major scenic spots for 2-3 days, and appropriately extend the stay time of tourists.
First, relying on Jidequan Brewing Exhibition Park, focus on the development of wine culture.
The second is to focus on the cultural printing industry development zone and focus on developing corporate culture.
Third, relying on Longhu Ecological Park, focus on developing agricultural culture.
Fourth, relying on the university town, we should focus on developing university culture.