Second-line brand. Meldaig men's shoes is a brand with high product quality and no large-scale brand operation, but it provides active and skilled channel promotion support. Its brand influence is not as good as that of first-line brands such as Puma and Andema, and it can only be positioned as a second-line brand. Meldaig brand is the earliest independent brand established by Beijing Yang Lian Shoes Co., Ltd., and it is positioned in the high-end customer base of quasi-luxury goods market. Centennial inheritance, integration and innovation, elegant taste and Excellence are the essence of its brand and products.