-Also on the business model of "Reheim" international tourist resort.
Liu Wei: Associate Professor, Department of Tourism, Guangzhou Finance and Trade Management Cadre College
Tian Yutang: General Manager of Beijing Pastoral Resort
The 20th century is the period when the world tourism took off. Tourism has replaced traditional industrial sectors such as oil, steel and automobiles, becoming the largest industry in the world.
Entering the 2 1 century, the pattern and structure of world tourism will undergo some major changes. One of the changes is that traditional sightseeing activities with sightseeing as the main purpose will give way to holiday tourism with leisure, relaxation, fitness and entertainment as the purpose. In this context, the international tourism and holiday industry serving people's holiday tourism activities will develop vigorously as never before.
The development of international tourist resorts has a history of hundreds of years. However, the large-scale development of the holiday industry is only in the second half of this century. After World War II, the world was in a relatively peaceful period, the social economy developed at an unprecedented speed, and the transportation industry continued to revolutionize, which made the international tourism industry, including the holiday industry, obtain a good development environment and conditions. In developed countries such as Europe and America, holiday tourism has become a fashionable and irresistible trend. According to statistics, as early as 1983, French holiday tourists accounted for 58% of the total population of the country; 1985, accounting for 57.1%in the Federal Republic of Germany; In Britain, this ratio is as high as 70%; 1985, there were1490,000 overseas tourists, accounting for 98.3% of the total number of overseas tourists. Especially in July and August, about 3/4 people go to the beaches along the Mediterranean coast for holidays every year. American holiday travel is also very popular. 1984 There were 27180,000 foreign tourists in the United States, of which about 59% were holiday tourists.
As far as China is concerned, the real development of tourism is in the past 20 years after the reform and opening up, and the rise and development of holiday industry is also in recent years, which is the inevitable product of the development of tourism to a certain stage. Although the tourist resorts in China started late, the development speed is amazing. So far, there are more than 1000 large and small tourist attractions. How to manage these resorts well is a very realistic and important topic for every resort investor and manager. It is of great significance to study the development trend of international tourism resort industry and resort management in 2 1 century.
Second, 2 1 Century Development Trend of International Tourism Resort Management
1. The operation of the resort will be collectivized and internationalized.
2 1 century With the development of the internationalization of the world economy, all countries are constantly reducing and eliminating all kinds of tangible and intangible economic barriers. As far as tourism is concerned, in order to promote the development of tourism, more and more countries will allow and encourage international holiday groups and companies to set up tourist resorts in their own countries in various forms, such as joint ventures and sole proprietorships, to engage in the business activities of tourist resorts. Therefore, the operation of tourism will move towards collectivization and internationalization, and the competition in the tourism and holiday industry will be further intensified. In order to cope with the increasingly fierce competition, enterprises in tourist resorts will take the road of collectivization and internationalization through combination, merger or annexation, so as to enhance their strength, reduce costs and promote sales.
2. Resort marketing network.
The application of electronic information technology will eventually lead to a revolution in tourism and have a significant impact on the business model of tourist attractions. With the development of electronic information technology, the management of tourist resorts will develop in the direction of networking from customer reservation to daily service and management. Electronic information technology, including the Internet, will play an increasingly important role in the commercial activities of tourist attractions. The number of Internet users in the world is growing exponentially. According to a survey by the American Tourist Association, the number of people who use the Internet to arrange their travel itinerary has increased from 1 1.7 million in 1997 to 33.8 million in 1998, an increase of 1.89%. It is also reported that at present, more than 240 countries and regions are connected through the Internet, more than the countries that have joined the United Nations. As far as China is concerned, as of June 30th, 1998, the number of Internet users has reached1175,000. 1998, it is predicted that by the year 2000, the number of Internet users will reach 4 million. In fact, by the end of 1999, the number of Internet users in China had reached 8.9 million. China Internet Network Information Center's Eighth Statistical Report on China's Internet Development shows that as of June 30th, 20001year, the number of netizens in China has reached 26.5 million, and the average weekly surfing time of users is 8.7 hours. The main purpose of surfing the Internet is to get information and entertainment. Obviously, the development speed of Internet in China is much faster than the world average. Moreover, the educational level of Internet surfers is generally higher. These people are open-minded and have new ideas. Many of them belong to the "white-collar" class, with relatively high income level and great work pressure, and there is room for pursuing enjoyment and relaxation. This is the tourist market of the resort, and it is the object that all resort enterprises compete for. As an international tourist resort, whoever occupies this highland first will have the initiative in the holiday tourism market (especially the international holiday tourism market). Therefore, the marketing of 2 1 century resort is not a question of whether to surf the Internet or not, but a question of the speed and convenience of surfing the Internet. As a resort hotel enterprise, in order to let consumers get in touch with your resort hotel very conveniently and quickly, know about your products and services, and then realize instant booking, each resort hotel will not only have its own website on the Internet, but also establish its own website or link with famous stations and scenic spots (especially those related to tourism, hotels and resorts) in this city, this region, even the whole country and the whole world, to promote itself and provide direct booking services for tourists.
2 1 century, the use of network resources in the marketing of resorts will focus on the following aspects:
Introduce products and services online.
l
Book online. Vacation guests will be able to directly check the utilization of facilities such as resort rooms online, and then they can operate independently without going through the reservation department and reservation personnel of the resort to realize direct reservation.
Advertising, business promotion and various promotional activities.
L Create the long-term image of the resort (memorabilia of the resort, introduction of charity activities, etc.). ).
L price promotion (the price of the resort will fluctuate several times a day, even the hourly price is different, just like the stock market, according to the reservation of the guests).
l
Online feedback (that is, through the "Internet", the real and reliable feedback information of holiday guests can be obtained in time, so that the "Internet" can be changed from the "reservation center" of guests to the "information center").
3. The organization of the resort will develop from pyramid structure to flattening and virtualization.
In order to reduce the operation and management costs and improve the communication and management efficiency, the resorts in 2 1 century will try to reduce the middle level, so the organization of the resorts will be flattened, and the use of high-tech means such as computers also provides the possibility for the flattening of the organization. In addition, in order to reduce operating costs and improve management efficiency, some functions of the resort will be pushed to the society to make full use of various benefits brought by social division of labor. To this end, the organization of the resort will be virtualized.
2 1 century, due to the promotion of global information networking, the organizational structure of enterprises has entered the second reform period. Based on the global competition, the resort must seek a new system with low cost, high efficiency, emphasis on humanization, teamwork, agility and flexibility, and backed by the latest technologies such as computers, which embodies personalized service. What will be the organizational structure of the resort? Quot The pyramid structure based on equality and characterized by command and control has gradually turned to reduce the middle management level and use information network communication as a wide means, that is, an equal, democratic and flat network organization structure. And turned to a virtual organizational structure, in which some functions of the resort were replaced by socialization and specialization.
4. The service mode of the resort will change from standardized service to personalized and humanized service, and pursue the return to nature.
Standardized service is a predefined plan to provide services to guests according to the planning standards.
In this service project, all guests, male and female, old people, young people and special ... are included in the general concept of "guest". But in real life, the needs of the guests are very different, both * * * and personalized. Therefore, in order to improve the service quality, it is necessary to meet the personalized needs of guests and provide them with personalized services.
Service or personalization
Service). Especially in the operation of resorts, we should pay more attention to the personalization of guest service, which is an important aspect that distinguishes resorts from hotels.
While providing personalized service for guests, we should fully understand and respect the basic needs of guests as human beings, and highlight humanization in service. At the same time, we should fully understand the strong desire of holiday guests to return to nature in the new century, create conditions, provide them with holiday projects that return to nature and holiday services full of humanistic flavor, emphasize pertinence and flexibility, and do not rule out providing extraordinary services, special services and psychological needs services for individual travelers.
5. Sustainable development will be the eternal theme pursued by resorts in the 26th century.
The sustainable development of society, economy, culture and nature will become the eternal theme pursued by mankind. 2 1 century resorts will strive to implement the concept of sustainable development in planning, construction and management activities.
6. The tourist resort will continue to follow up the research and plan to launch more newer and more distinctive products.
Guests have novel, novel and novel demand psychology. With the development of society, the needs of guests are constantly developing and changing. In order to meet the needs of guests and adapt to the ever-changing market competition situation, tourist resorts will continue to study the market demand and its changing trend, and produce follow-up products that can meet the actual needs and potential needs of holiday guests.
7. Resort employees will participate in democratic decision-making and be fully authorized.
The goal of resort service and management is to satisfy every vacationer and make every vacationer have a good holiday experience, which is the premise for the resort to create profits. The research shows that an dissatisfied guest will tell 8 ~ 10 guests about his experience (if through the "internet", this number will never be reached, but thousands of potential guests); 25% of the guests will turn to their competitors to buy their products and services. Therefore, 2 1 Century Resort will fully empower its employees to ensure the satisfaction of every vacationer. "networking" of organizations,
"Flattening" gives grass-roots employees more power to deal with problems encountered in their daily work, which requires improving the quality of employees. Otherwise, full authorization will be absurd and fall into the dilemma of "giving candy to ants for safekeeping"
8. The operation of the resort will be upgraded from tangible physical products to intangible capital and brand management, and from single project management to comprehensive industrial management under a unified brand.
From the general law of international economic development, industrial management is the primary stage of enterprise development, not the end. With the continuous development of enterprises, the value of intangible assets such as brands will far exceed the value of tangible assets, and the operation of intangible assets will become the main form of enterprise management and the main way for rapid development of enterprises. At the same time, as far as the industrial operation of enterprises is concerned, it will also develop from a single project operation to a comprehensive industrial operation under a unified brand. For example:? Quot Known as "Never Ending Disney", Disney has changed from an amusement park to a trust institution integrating leisure travel, resorts, news media, toys, candy and clothing. There is no doubt that this will also become the operation and development model of the future resort.
9. In order to adapt to the aging population, the service and operation of the resort will be barrier-free.
2 1 century, human society will enter an aging society. According to Singapore Lianhe Zaobao (1999.7. 12), the number of elderly people will increase greatly in 2 1 century due to the extension of life expectancy and the decline of birth rate. By 2030, the number of elderly people over 65 in Singapore will increase from the current 225,900 to 795,900. At present, there is one elderly person in every 14 Singaporeans. By 2030, one in five Singaporeans will be elderly. It is also predicted that by 20 12, the elderly over 65 will account for half of the total population of the United States. And "by the year 2000, the number of elderly people over 60 in China will reach 65.438+0.29 billion, accounting for 654.38+0.654.38+0.5% of the total population. According to the classification standard of the United Nations, China will become an aging country and enter an aging society ". Therefore, the construction, operation, management and service of 2 1 century resort must consider the needs of the elderly. In addition to providing barrier-free services for the disabled, barrier-free services should also be provided for the elderly, children and women. Provide them with special service facilities and services that can meet their special needs, and give them the opportunity to participate in many activities organized by the resort.
10. Resort operators will pay more attention to the personal safety and health of vacationers.
2 1 century, tourists will pay more attention to their own safety and health. At the same time, tourists in the 2 1 century will increasingly face threats related to their personal safety and health. From a global perspective, the task faced by resort operators is to ensure that vacationers are not attacked by terrorists, AIDS and various old and new infectious diseases, and whether they can provide a "safe and healthy" environment for vacationers.
1 1, timeshare, * * * condominium: the management trend of international tourist resorts.
Time share, also known as time share or time ownership (interval
Ownership refers to a mode of operation in which the ownership of the service facilities of a resort (such as rooms and villas in a certain area) is sold to vacationers at a certain price within a certain period of time. This operation mode can not only quickly recover investment, but also solve the seasonal idle problem of resort facilities.
Since the concept of time right management was introduced into tourism in 1970s, this novel management mode has developed rapidly in resorts and other tourist destinations. From the 1980s to the early 1990s, the number of tourist destinations operated by temporality in the world increased sixfold, and its sales increased threefold, reaching $4 billion. According to RAGATZ's forecast, by 2008, the sales of time right management will reach 30 billion dollars (RAGATZ, 1992). Undoubtedly, in the 2 1 century, the flexible and novel operation mode of time rights management, which is welcomed by owners and vacationers, will be further promoted and developed. Time right management will become one of the important trends in the management of tourist resorts in 2 1 century.
12, "package vacation" will be popular in the operation of 2 1 century resort.
The purpose of people's holiday is to relax. "Package Vacation" requires the vacationer to pay all expenses including accommodation, catering, entertainment and fitness. (Except for a few items), it should be paid in one lump sum before going on vacation, thus avoiding the trouble of having to pay for each service, thus enabling the vacationer to completely relax during the vacation. Therefore, in 2 1 century, "package vacation" will be popular in the management of resorts.
13, the competition of resorts will mainly be cultural competition and brand competition.
2 1 century, the market economy in the world (including China) will be more mature and the competition will be more intense, but the level of competition will continue to improve, and the competition of resorts will gradually shift from low-level price competition to high-level cultural and brand competition. Resorts with brands with distinctive cultural taste, personality and characteristics or high popularity and good quality will be favored by customers and remain invincible in the competition.
Third, the business model of "Reheim" international tourist resort.
Lehm Resort Hotel is an international and advanced resort hotel business model.
RGHCM: The Essence of the Business Model of Reheim Resort
L "Eight Types": Features of Leihan Resort
L "Hairui people": the soul of Ruihai Resort Hotel
Sustainable development: the management principle of Reham resort
Capital management: the advanced stage of the operation of Reham Resort
Scientific and effective management mechanism: a reliable guarantee to realize the management mode of Leihai Resort.
The business model of "Reheim" international tourist resort is an advanced one in the world. It is based on the theories of "knowledge economy", "people-oriented" and "sustainable development" in 2 1 century, with the aim of "leisure" and "health", and by creating "green environmental protection", "weekend house" and "club",
Country villa, enjoyment, culture, environmental protection, barrier-free, international, science and technology, equality).
(a) rghcm: the essence of the business model of Reheim Resort.
The specific meaning of "RGHCM" in rheim (RGHCM) is:
R-RELAX: It means to relax, enjoy and relax. In addition, "R" stands for "romance".
G-GREEN means green, natural scenery, environmental protection and sustainable development.
H- Health, home and happiness: it means "health", "happiness", "home for guests", "home for employees" and "home for weekends".
C-CLUB means club, which emphasizes providing comprehensive, convenient and distinctive services for guests at a certain level with recreational facilities, entertainment facilities and other services.
Mobile Museum: Museum. Display works of art related to regional culture, folk culture and historical figures, including: oil painting, ink painting, folk paper-cutting, sculpture, relief, hand-making, and even old newspapers, daily production tools, supplies and local unearthed cultural relics with certain historical and cultural value. It emphasizes the heavy regional historical and cultural atmosphere and is full of personality.
Among them, "R" is the goal and "GHCM" is the measure to achieve the goal.
(B) "Eight Types": the basic characteristics of the business model of Leihai Resort
The business model and characteristics of "Reheim" international tourist resort can be reflected in the following aspects:
1. Architectural style: country villa style.
Retro architectural styles, such as19th century English country villa style. It is characterized by a sloping roof, tiger windows and chimneys.
The architectural decoration style adopts English beige wall, sloping red tile roof, or decorated with purple or green lines. It embodies the pastoral atmosphere of jumping, elegance, warmth and liveliness, giving people a feeling of being simple and elegant and returning to nature. Strive to create a paradise, world environment and atmosphere. The world-famous architectural style of Disneyland can be used as one of the reference models for the design of "Reheim" international tourist resort.
The design of "Leihai" international tourist resort should absolutely avoid modern urban style.
"Leihai" Resort should become the "township symbol" where the resort is located!
The so-called "town sign" refers to the design of local historical and cultural connotation into Rehai Resort (including architectural style and interior decoration), thus making Rehai Resort a local sign. Of course, it would be better if the original building of the same age as the important local history could be developed into the main building of Leihan Resort.
2. Architectural and operational features: environmental protection
Ruihai Resort Hotel should be made into an environment-friendly green project, which should be reflected in both construction and operation.
Characteristics of environmental protection in 2 1 century. Mainly manifested in the following aspects: first, the construction of Leihai Resort should be based on the principle of not destroying the local natural environment, and make the local natural environment more beautiful through perfect design and large-scale greening; Second, building and decoration materials should be pollution-free materials; Three, the operation should use green pollution-free food and supplies (the above materials should meet the relevant standards at home and abroad); Fourth, carry out the principle of environmental protection and embody the concept of environmental protection everywhere in daily operation and management.
3. Facilities and services: barrier-free
The barrier-free feature of Reham Resort is not only to provide special facilities and services for the disabled, but also to provide various conveniences for the elderly, women and children. Not only hardware facilities should be accessible, but also software services should reflect accessibility standards.
4. Interior decoration: culture.
Interior decoration should reflect the rich connotation of local history and folk culture. Based on the local historical evolution (major events), natural landscape, human landscape, folk customs and so on. It will be displayed in public areas such as lobby, restaurant, guest room and entertainment area through various art forms such as art, cultural relics, sculpture, painting, calligraphy, black and white photos and old newspapers. The names of restaurants, villas, entertainment, recreation, leisure and other places are all based on local historical allusions and natural landscapes, so that guests can enjoy the highest historical folk culture through art forms.
5. Means of operation: technology.
2 1 century will be a high-tech era. In the operation, management and service of Ruihai Resort, we should make full use of advanced science and technology represented by computers to improve work efficiency and service quality and meet the various needs of guests to the maximum extent.
6. Business philosophy: enjoyment type
"Leihai" Resort should strive to make holiday guests enjoy the comfort and warmth of their families; Enjoy the beautiful scenery of the countryside, sunshine and nature; Enjoy the convenience of catering, rehabilitation, entertainment, leisure, entertainment and clubs; Enjoy local folk customs, culture and art.
7. Service items and methods: international.
The construction, operation and management of Rehai Resort should be in line with international standards, mainly in the internationalization of service items, staff and service language.
8. Relationship between employees and guests: equality.
In 2 1 century Reham Resort, there will be a new, friendly and equal relationship between holiday guests and employees of Reham Resort, rather than a master-servant relationship. According to the theory of tourism sustainable development, contemporary people and future generations are equal, and they have the right to enjoy all kinds of resources of human society and nature equally; The local residents of Reinheim Resort are equal to the local operators of Reinheim Resort, and they have the right to share the benefits brought by the industrial development of Reinheim Resort equally. Similarly, holiday guests and tourist receptionists should be equal, and holiday guests should respect local residents and tourist receptionists. Only in this way can the sustainable development of Ruihai holiday industry be realized.
In addition, the friendly and equal relationship between guests and resort employees can create a more harmonious interpersonal relationship, which is also a high-level special enjoyment for holiday guests.
In a word, the construction and management of Rehai International Tourism Resort will fully embody the concept of Rehai International Tourism Resort, with "eight types" as its main features. At Reham Resort, people will completely relax and enjoy themselves: the tension will disappear during exercise; Restore health in "SPA"; Trouble will be driven away by the resort's psychological tutor; Pressure dissolves in hot springs; Depression melts in a smile. ...
(C) "Hairui people": the soul of Ruihai Resort Hotel
"Hairui people" is a major feature of Ruihai Resort Hotel, the soul of Ruihai Resort Hotel, and will become a beautiful landscape of Ruihai International Tourism Resort Hotel!
1, what is a "Harry"
"Hairui person" is the title of skilled professional and technical managers in Ruihai International Tourism Resort: he or she is loyal to the concept of "Ruihai"; His (her) aim is to "create health and contribute happiness" for the guests; He (she) and the guest are congenial hosts, and the relationship with the guest is a friend, not a master-servant relationship; He (she) is a friendly messenger with youthful vitality, elegant humor, profound knowledge, warm smile and sincere love; He (she) is an organizer with extraordinary leadership and organizational skills, open-minded and energetic, which allows guests to leave good memories in the life of the resort.
L "Hairui people" are highly skilled technicians and experts.
First of all, "Hairui people" are technicians and experts in sports activities, entertainment activities and management of Ruihai Resort. They are highly knowledgeable and skilled professionals in the era of knowledge economy, and friends of coaches, instructors, sparring partners and vacationers in sports and entertainment activities. Among them, there are village heads and department managers of Reham Resort, some of them are responsible for transportation, tour groups and sightseeing activities, and some are responsible for guests' sports and entertainment activities, such as diving coaches, mountaineering and rock climbing coaches, swimming coaches, various ball coaches, sound engineers, lighting engineers, entertainment project hosts and artists. In addition, Reham Resort also has engineering maintenance professionals.
It can be said that the purpose of vacationers coming to Reham Resort is to fully relax themselves, get health and happiness, exercise in entertainment and enjoy in fitness. Therefore, the quality of sports and entertainment activities in Reham Resort plays a decisive role. They should not only guide vacationers to engage in related activities, but also actively encourage them to participate in various activities and teach them skills to make them happy in the activities, while ensuring the absolute safety of vacationers. This requires coaches of sports and entertainment activities to have excellent and superb professional skills, strong sense of responsibility and professional attitude. For example, for an aerobic diving instructor, he will instruct vacationers who have never done aerobic diving, and sometimes lead students to practice in adventure diving areas. This requires him to have enthusiasm, passion and flexibility when dealing with things. He must also have certain leadership skills, be able to effectively organize the diving activities of vacationers, make personal exercise plans for vacationers, and be fully capable of protecting the safety of vacationers. In terms of professional skills, you must hold a certain level of diving certificate and a valid life-saving certificate.
"Hairui people" are not only experts and technicians in the entertainment and sports activities of Leihan Resort, but also experts in management. They have superb management and organizational skills. Whether it is the village head, manager or coach of entertainment and sports activities in Rehai Resort, it is the responsibility and obligation to organize their own work. The village head of Rehai Resort is responsible for the management and development planning of the whole Rehai Resort. He must not only budget, plan and organize staff activities, constantly introduce new products and win profits, but also inspire people to make the whole Leihai Resort full of vitality. They also need to coordinate the relationship between Reham Resort and suppliers, local government and other external parties, and always maintain the unity and cohesion of Reham Resort.
For the sports and entertainment coaches of Reham Resort, they not only teach sports and entertainment skills, but more importantly, they should attract, encourage and organize vacationers to engage in activities, make an overall plan for their activities, know how to carry out activities for vacationers with different education, nationality and personality, make personalized activity plans for each vacationer, and help them implement the plans. Whenever vacationers want to exercise, there will always be enthusiastic coaches to guide them patiently, even when eating. In addition to providing regular junior, middle and advanced training courses, the coach also has a self-help manual for everyone to use when practicing, which makes every vacationer feel extremely relaxed and convenient.
"Harry" can include:
(1) Administrative personnel: such as village heads, managers of recreation and sports departments, etc.
(2) Sports coaches: These coaches generally have skilled professional skills, received formal professional training and safety and life-saving training, and hold professional technical certificates, including water sports coaches (such as swimming coaches, aerobics coaches, sailing coaches, rowing coaches, skating coaches, etc.). ) and land sports coaches (including tennis coaches, table tennis coaches, roller skating coaches, golf coaches, skiing coaches, aerobics coaches, riding coaches, horses, etc. ).
(3) Rehabilitation project instructors: including Chinese medicine, western medicine and psychologists.
(4) Maintenance personnel: technicians, engineers and other professional certificates are required. Ordinary employees below this level do not belong to the category of "Hairui people".
(5) Excellent reception staff
(6) Entertainment professionals
(7) Nurses: Such staff also need intermediate or above titles.
L "Hai Rui Ren" is the organizer of "Elegance"
Second, the Hairui people are the organizers of pagans.
. Hairui people are employed by Ruihai Resort Hotel, but they are not employees in the traditional sense. This difference is reflected in that they are not only professionals in sports, entertainment and leisure projects, but also responsible for guiding, arranging and accompanying guests to participate in various activities. They also eat at the same table with guests and sleep in the same room. They are friends of congenial hosts and vacationers. Just as people who spend their holidays in Rehan resort are called "Gentil"
Memdres
Like g.m.), they are not "guests" in the traditional sense. In Reiheim Resort, "elegant organizer" and "elegant member" are congenial friends, not the service and served relationship between employees and guests in general. Hairui people's "elegant organizer" is the organizer of guests' vacation in Ruihai Resort Hotel. They have extraordinary leadership, open-minded personality and abundant energy.
As an "elegant organizer", Hairui people are international. They come from all over the world, mostly young people. The reason why they serve Leihai Resort is mainly based on their love for the concept and spirit of Leihai Resort, their desire for communication and cooperation with people of various cultural backgrounds in the world, and their desire for a unique life experience.
L "Hairui people" are the soul of Ruihai Resort Hotel.
"Hairui people" is the key factor for the success of Ruihai Resort Hotel. "Hairui people" have skilled and superb professional skills and are experts and technicians in their respective professional fields; They also have extraordinary management and organizational skills, can effectively mobilize the enthusiasm of employees and vacationers, and have strong coordination skills; They are cheerful, frank, witty and humorous, and have a good sense of service. They represent the image of Leihan Resort and are spirits in the eyes of vacationers. They are on call, enthusiastic and generous, and strive to set an example of enjoyment by participating in various activities.
There are two ways to make profits from the operation of Reham holiday industry: one is the return from the operation of Reham holiday industry;
The reform of the management mechanism of Leihai Resort is a great innovation in itself. Only innovation can develop, and only innovation can progress, just like invention and creation. When difficulties are in front of us, we can only move forward. All seemingly inextricable knots, stereotypes, old habits and accumulated disadvantages are brewing opportunities for invention and creation. ..... When creativity comes out like a sunrise, it will inevitably radiate thousands of rays of sunshine, and Leihai Resort will regain the coquettish charm of human beings in the east of the world!