Sports operation and management majors are for stadiums, sports clubs, sports event service companies, sporting goods companies and sports intermediary companies, and are engaged in the operation and management of stadiums, the operation and promotion of sports events, the marketing and promotion of sports products (services), the planning and implementation of sports activities, and sports brokers.

Jobs: market research, sports planning, competition operation, product and service sales, club management, sports product sales management, stadium operation management, etc.

Brief introduction of sports management specialty

Sports management is a specialized course in Chinese universities.

This major trains compound senior skilled talents with solid basic theories, basic knowledge and basic skills of sports industry operation and management, knowledge and application ability of modern management, modern economic analysis methods, sports-related laws and marketing, and sports characteristics, who can independently engage in market research, marketing planning and club operation and management in sports and related fields.

Course system: introduction to sports industry, sports agent qualification certificate, sports management, sports marketing, sports event operation management, marketing psychology, operation and management of sports venues, sports nutrition, fitness principles and methods, design and organization of social sports activities, social sports instructor certificate, and sports special students.