Catering, clothing, milk tea, gym, hairdressing shop, etc.

I can tell you that all physical stores are not high-profit businesses.

When I say this, it is estimated that many people will spray me, saying that Haidilao is very profitable and McDonald's is very profitable. These are all physical stores.

Don't worry, what you see is only the current phenomenon.

I'm talking about measuring things over a longer time span.

To put it bluntly, mahjong hasn't been played yet, and you don't know whose money is in your pocket.

Remember, whoever can earn the last money is the master, otherwise you think that the money you earn may just be lost after playing in your pocket.

A friend of mine has been a clothing store for many years and still has no money. I asked her, where is your money? She said it was available, I said it was available, she said it was sold, I said it was available, and she said it was available. This is an infinite loop.

Many people have a misunderstanding about doing business. She thinks that buying 50 clothes and selling 500 clothes is a high-profit business, which is all wet. This profit can only be regarded as gross profit.

Because you have to pay a lot of miscellaneous fees, such as rent, and the rent is not always the same, it is inevitable that the store rent will rise higher and higher.

The store is three years old and needs to be renovated. Decoration materials and workers will definitely be more expensive in three years, and then there will be your staff costs and the wages of future people. It will definitely become more and more expensive, and then there will be inventory costs.

The goods you come in can't be sold at all. The part that can't be sold is the cost.

All the above costs should be spread to the cost of selling this dress. Is that just 50 pounds that Yuan You bought?

So businesses like physical stores are hard to do. The most is to make a living.

For example, have you seen a listed company that cooks a lot of Chinese food?

Hardly. Although Haidilao went public, it lost 4 billion in this year's crisis. What is a high-profit business?

A truly high-profit enterprise means that no matter how many customers and sales increase, your cost will remain basically the same. This is a good business.

From these angles. Short videos are good business, but haircuts are not. Training is good business, but the gym is not. Selling feed is a good business, but raising pigs is not. Doing health care products is a good business, not opening a massage shop. What you are doing now is a good business?