But all marketing should do market analysis and understand the characteristics of the audience, so as to find the same topic accurately and choose the appropriate marketing means. As far as e-commerce companies are concerned, they have their own products, such as women of childbearing age in maternal and child shopping malls and people who like fitness in sporting goods shopping malls. Therefore, e-commerce companies are also in different industries, and different companies may have great differences in marketing needs.

2. Be sure to have a theme and keywords.

Some articles have written thousands of words, but they don't seem to have a theme. Generally speaking, they belong to the type of writing wherever they want. Such an article is meaningless, even if users have patience to browse, it will not produce any useful value. Therefore, when writing an article, you should pay attention to the core words before you can talk about "communication".

3. Soft writing must have a story.

The daily story that usually happens around you will give people a great sense of intimacy, thus attracting people's attention. Now I understand why there are so many explosive articles about the relationship between mother-in-law and daughter-in-law on the Internet. When writing, you should pay attention to the twists and turns of the story as much as possible, or you can carry out emotional marketing and describe some touching stories. These are some skills in writing.

Throw a question

Remember to throw a question first when marketing soft articles. First give the audience a question to think about, guide their thoughts to read together, and let them have something worth remembering. What knowledge does browsing this article seem to have gained? If you can make the audience feel this way, then this article is a success.

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