1. scallop
The scallop community is divided into four sections: hot section: topics are mainly chat posts posted by users, such as stars, friendship between men and women, selfies and so on. Answer questions: mainly suggestions and opinions on product functions; Irrigation area: all kinds of small talk; Learning area: daily translation, learning problems, official content beneficial to users' learning, etc.
Scallop users can spontaneously form a group, so scallop users will become members of the group (of course, there are users who have not joined the group). This divides users into groups, not scattered users. The group administrator is responsible for managing the members of this group, including rule making and personnel management; There are also activity rankings among different groups. High-ranking groups will be displayed on the home page (this is an honor incentive, which will be displayed on the home page, and a large number of traffic members will flood in). The scallop community will also recommend new groups every day, which is also a way to motivate new groups to recruit people quickly.
Each group will also create its own group rules. Of course, this belongs to community operation, which was discussed in the operation of WeChat group yesterday.
Scallops also have personal rewards for users: users will send shells when punching in, and shells can be exchanged for scallop products, and users can redeem medals once accumulated.
2. Hot fitness
Hot fitness is an app, and its community has activities and topics. The activities of the platform include functional promotion, such as giving medals after completing training; Platform course introduction, real cases, healthy diet recommendation, etc. There are also competitive competitions, such as playing bananas. This piece belongs to content operation.
There are also various topic activities on the platform, such as banana punching, body show, healthy meals, cheering for yourself, equipment control, coaching and so on. Users can jump to the theme page by clicking on the theme. This is similar to scallop user grouping, allowing users to join the group according to their own interests. In fact, it is also to pull users with the same interests together, which will be more sticky. This block belongs to the user operation.
Where are the users? What are their characteristics and interests? These questions let you know more about users. The community also needs content. If you want to keep users in the community, you must provide users with valuable content. When users get valuable content from the platform, they will stay on the platform.
In addition, we must constantly encourage users, including user content incentives, user behavior incentives, external incentives, Zhihu and other user content incentives. Users can praise users, and excellent content will be included in Zhihu Daily and Monthly Report; User behavior incentives, such as integral incentives, set a level for users, just like the level of QQ; External incentives can include material incentives, honor incentives and so on. This is common in event planning, such as users participating in the lottery and buying at a discount.
To sum up, there are three points:
1. Content filling. A community may have different sections, and the content should be updated and maintained according to the characteristics of different sections. What content to distribute depends on product positioning and community positioning, and the content should be relevant, interesting and valuable to users. For example, the scallop app has an English famous saying every day, and English knowledge points are pushed every day. At the same time, good content is like building a skeleton, which can cultivate the community atmosphere and guide the community content to develop in the direction of operation hope.
2. Opinion leaders, seed users training. There are users in the community. Operators should actively interact with users' products through activities, chats, replies, recommendations and other forms, cultivate active users and seed users, and influence the development of other users through seed users.
There are too many users, which can be divided into different groups, which can be officially established or spontaneously organized by users. Groups bring together users with the same goals, hobbies and interests, making them more cohesive and sticky to the platform. The administrator of each group is the opinion leader of each group and can cultivate your seed users.
3. Activity planning. Activity planning is the fastest way to increase a certain data index in a short time. Through activity planning, increase user activity, increase user registration, increase user activity, that is, click, post, like, reply and other actions. It can be used to formulate some related activities according to these actions and community characteristics.