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There will be a seven-day cooling-off period for getting a fitness card in Shanghai. Can you still make money by running a gym?
This will cost the gym a lot of white regular members. Because many people are impulsive when they apply for fitness cards, if these people go home and think rationally, they may withdraw their cards.

First, many members will be lost.

Many young people applied for gym membership cards, and we were all very excited when they applied. Many young people feel that they want to lose weight recently and don't want to exercise on the road, so they want to go to the gym to get a fitness card. When they pay the money, they will regret it a little, but they still won't return it immediately. Many people don't go to the gym immediately after getting a fitness card. If they don't go to the gym within seven days, they will feel that they don't have the perseverance to go to the gym every day. They also think that this weight loss must have failed. So before the cooling-off period expires, they may get a refund at any time, which will make many gyms lose their members.

Second, there will be fewer and fewer gyms.

Most of the owners of these gyms are fitness enthusiasts. They built such a big gym for themselves to earn more money. If all gyms implement this seven-day cooling-off period, it will lead many bosses to collect money and give customers refunds. In the end, there will be little profit, and many people will start their own businesses. Nowadays, many people will join the ranks of fitness, because many young people will spend thousands of dollars on an annual card on impulse, but they will not go to fitness in the end. However, if there is a cooling-off period, the owners of these gyms simply can't make everyone's impulsive money, and few people rationally apply for fitness cards.

Every time I apply for a fitness card, I am very impulsive, and it is precisely because the sales of the gym are too enthusiastic that I will pay for it. But when I think rationally at home, I have an impulse to get a refund in the future, so I think the setting like the gym will lose a lot of money.