Whether it's a gym or a barber shop, your routine of recharging your card is the same, that is, discount promotion.
Take the gym as an example. The unit price of going to the gym may be 100 yuan each time, but you may only need 1500 yuan to recharge a card for one year. If you recharge for two years, there may be a discount, such as 2500 yuan. Many people get a good deal when they figure it out, and then fill in the money to plan for themselves? Muscle growth plan? .
I have personally experienced the situation of running away from the barber shop. In our local barber shop, because I went to have a haircut with my partner, I said that I could enjoy the membership price if I paid for the haircut. So I punched a 300 card.
Then at the beginning of this year, as we all know, the employees in the barber shop can't go to work, so the boss simply locks the door. I didn't know it until I rode a bike one day. Fortunately, he posted a taxi advertisement, so I sent him a message, telling him to pay back the money quickly, or else he will bear the consequences. Then a few days later, I returned the money.
If I hadn't noticed them closing the door, the rest of the money might have been wasted. If I charge tens of thousands, I may even face the situation of not returning it to me.
Traditional shops are the most prone to break the capital chain, such as barber shops and even some gyms on the roadside. Their capital chain is very fragile. Once in trouble, such a store is easy to close down and run away.
You can see that the gym needs constant renovation, because without new people, there will be no financial support. Gyms generally refer to membership fees and VIP class fees to make profits. Some newcomers will be fooled into opening VIP by the coach when they go in. When these people are fooled again, they need to continue to join new people, otherwise the store will have no new income. Once people can't get out, such as this year's situation, the gym is easy to break the capital chain.
You don't have to go to the gym to have muscles. For example, some people recharge their cards in gyms and barbershops. Apart from being attracted by preferential treatment, they also take it for granted.
Take the gym for example, it's not just going to the gym to exercise. If you have enough perseverance, at home, do 10 minutes of flat support every day, which is enough to build your abdominal muscles.
Often a lot of consumption is based on their vanity and self-righteous concept of quality life. I don't know if you can get the same effect with a little snack!