First, the design style of the online store should conform to the characteristics of the store. Different consumer groups have different theme templates. Generally speaking, illustrations, cute fashion, hearts and lace styles are suitable for women's clothing stores. My online shop has more than 20 sets of templates with different styles, which can completely meet the different needs of consumers. Black-and-white and metallic design styles are more suitable for men's clothing stores. There is no doubt that children's clothing stores are suitable for cartoon style.

Second, the rational use of color In addition to style, the choice of color is also very important. Warm colors are generally accessible, such as red and yellow, which are more suitable for young shops. In the same color system, pink, scarlet and goose yellow are women's favorite colors, which are more suitable for high-end shops with gorgeous products such as women's clothing stores and infant clothing stores. Cool colors have a dignified and solemn feeling, which is suitable for high-end business men's clothing stores. At the same time, in summer, in order to reproduce the feeling of mountains and waves, the use of cool colors can produce a cool feeling.

Third, the style should be unified. The overall style of online stores should be consistent. From the design of logo to the style of home page to baby page, the same color system should be adopted, and it is best to have the same design elements, so that the online store has a sense of integrity. When choosing classified columns, store announcements, music, counters and other things, we should consider them as a whole. Using cartoon characters for a while, romantic and warm for a while, funny and humorous for a while, and inconsistent styles are the taboos of online shop decoration.

Fourth, the theme is prominent, and it is necessary to make it clear that the decoration of the store cannot overshadow the characteristics of the product. Our decoration is for products, so we must prioritize. Too messy will affect the product effect.

5. Avoid using too many pictures. Shopkeepers, especially novices, will think that the more pictures there are, the better the shop will look. Actually, this is a misunderstanding. Too many pictures and high quality will affect the opening speed of the page, which is also the difference between online stores and physical stores: besides paying attention to the "decoration" effect, we should also consider the opening speed.