People who are eager to change their destiny must live at the bottom, have no social resources, have no chance to get rich overnight by demolition, and have no capital to live by their faces. Then they don't fight for the college entrance examination, and they get a chance to change themselves. What do they rely on?
In July, the heat was unbearable, and many families in China couldn't sleep, of course, because the college entrance examination list was released all over the country.
Some time ago, Xiong Xuanang, the champion of liberal arts in Beijing College Entrance Examination, made a similar interview on the Internet.
He said:
Conveniently checked a few:
Sichuan college entrance examination science champion, intellectual family, to do the problem for entertainment;
Shaanxi college entrance examination champion, once went to the United States to participate in exchanges, played basketball fluently, and was a master of fitness. Her mother was an intellectual woman who loved dancing.
Guizhou college entrance examination champion, high face value, good family, specialty is broadcast host, I look like this:
To sum up, this year's champion = "good study"+"good family background".
Alas, it's really "the unacceptable is often the reality". Many parents lament the importance of being born in a family. As people who are about to become or have become parents after 1980s and 1990s, they feel the pressure on their shoulders inexplicably. 1girls born in 990 are 27 this year! Our choices are not only in our own hands, but also the fate of the next generation.
It turns out that I also have the right to decide the fate of others! Suddenly feel so rich! It seems easy to ridicule. Think of a cold sweat.
20 17 Shanghai education made a heavy punch;
It can be seen that the baton of the college entrance examination makes us eager to settle down and choose cities and school districts. ......
With the deepening of education reform, Beijing, as the imperial capital, is definitely the first to make efforts, and English reform always seems to be at the forefront.
How to allocate English input and output? How to carry out English training? How to choose an English training institution? This series of questions is in front of us who think we are children. Let's dig deep into the crowded but chaotic industry of English teaching and training from a relaxed perspective, and directly poke the pain point of education in China.
First of all, let's have some dessert and feel the familiar institutions.
X is like a brownie, which can instantly satisfy all your desires for dessert and make you full of happiness. But soon after eating, I became hungry and my appetite increased greatly.
Y is like cheesecake, sweet and soft, very comfortable. I thought this was true love, but after eating it, I felt that I couldn't eat a full stomach of cheese!
H has been cooking for a long time, and it is also a classic cream puff. Crispy crust with moderate sweet, sour and salty cake, you can also eat the cream in the middle, which is implicit and connotative! However, if you eat too much, you will be very tired. I feel like eating for a year at a time. ......
Recently, there is a very popular action English, which is a brand of Cigna Education Group and has been established for ten years. Just like this kind of meat floss Beckham, it satisfies my craving for dessert but fits my China stomach. Authentic western ingredients with appropriate taste changes are a safe choice.
Let's take a closer look at the "sunrise" industry of English training.
According to population statistics, there are about 200 million children aged 2- 12 in China at present. If about 60% of them are urban children, many rural children now study in schools in county or prefecture-level cities, and many of them work with their parents in first-tier cities and then enroll in local schools.
Considering these circumstances, if 50% of children will go to specialized English training institutions, it is conservatively estimated that there should be more than 50 million children learning English every year. According to the average annual tuition fee per child 1000 yuan, the national market should be more than 50 billion yuan.
Generally speaking, there are several institutions with high customer volume and popularity in China:
Let's talk about two small examples to understand how chaotic the education and training industry is now.
A few years ago, several good teachers of a training institution in a city jumped ship and started a training institution with their own resources. In less than a year, due to the uneven distribution of benefits, one institution was divided into three institutions. After another year, the three institutions once again appeared the reason of uneven distribution of benefits, and they separated. In less than 1 year, two of the six institutions have closed down, and the other four have gone their own way. Except as the boss's own teacher, other teachers are highly mobile.
The teacher of a training institution, who was originally fine, was suddenly found to be innocent and absent from class, leaving students at a loss. The teacher explained that he was unwell, but accidentally found that the teacher had already worked in another training institution and had taken several students from his team to another institution, because the boss of another institution promised him that he would be given a bonus of up to 3,000 yuan for every student he "stole". After that, the teacher was fired and joined an organization that asked him to "steal" students. Half a year later, he and a teacher of this institution left this institution and founded their own brand. ......
It is impossible to learn English well without an English listening input environment and teaching methods that can last for an hour or two every day!
On the other hand, in most training institutions, the general teaching mode is 2-3 times a week, with 2-3 hours each time. The method adopted is not listening to the input first, but more situational communication, that is, chatting blindly with foreigners, and many of their foreign teachers are of low quality and cannot organize classes effectively.
English education in China still stays at teaching students a few words today, and teaching students a few sentence structures tomorrow, and designing teaching according to a systematic knowledge, so that students can integrate themselves into a language application ability. In fact, this is a problem for most English education institutions.
In the teaching process, if students make a mistake in one question, five related questions will be generated until they are all right.
The training mode of many large institutions is short, flat and fast, and the skills of teaching and testing are quickly broken in a short time. This technique is really effective to a certain extent, so the market responded well. Compared with examination and training institutions, institutions that cultivate practical English ability have become a kind of diet pills that only focus on the present because their own training mode is not feasible, but we should still thank it for setting an industry benchmark for us, but the most chaotic and lowest quality child training is still the biggest gap.
As for why some foreign institutions can succeed in Europe, it is because China is different from Europe, which is a multi-ethnic and multilingual country. The language input foundation I emphasize is innate for most people, and you can learn it well if you go to EF and get the guidance of your teacher. Moreover, the quality of foreign teachers in EF headquarters is not as good as that in China branch. It can be said that EF's training system model, transplanted to the mainland lacking language environment, is doomed to fail.
1. The threshold of education industry is too low and easy to enter.
Venue: Rent a decent room in the office building, 100 square meters, which can be done without much money in one month.
Teacher: Many irresponsible training institutions recruit part-time teachers in order to reduce costs and ensure money. Even if students come to class, no matter what they should do, they will go to other institutions to teach. More and more people pay attention to what glamorous life people around them live, thinking about why not. Therefore, more and more people are more willing to see the money they can get in front of them than to do a career. So, those who have resources start to be training institutions, and those who know some English start to be part-time training teachers, but these institutions and people are impetuous, and even bring impetuous atmosphere to our children.
Norms: In the market, without norms, you can brag about yourself at will. In the end, many parents have no choice.
2. "Too much money" and "stupid people"
In China, the education industry is indeed an industry with "money power". China has a vast territory and a large population, and the one-child policy has been implemented for many years. Of course, traditional thinking wants to give children the best, and they are afraid that children will suffer in their studies. The most direct thing is that even if you buy a pair of glasses for your child, it is also the most expensive. The latest materials are not a problem for thousands, let alone the education of your child.
Three generations, parents, grandparents, grandparents, at least six people love a child, and they are willing to spend a lot of money.
Everything depends on "money"
Since there is more money, it will naturally attract many people who value money in this industry. Once a person values money more than long-term development, he will definitely not focus on how to improve the quality of products. In the education industry, products are the quality of education.
Therefore, in education and training, an industry that needs hard work, the training effect can be imagined if you don't trust it. If a company or enterprise wants to do it for a long time, it must do the core of the company-the product itself well, otherwise it will be a matter of time before it closes its doors and runs away.
Gorgeous appearance leads to sharp increase in cost.
Most educational institutions spend too much outside of teaching. Market, sales, rent, facade ... spread too much cost, a salesperson gets 20 thousand+a month, and a teacher only gets 7800. Where should the value orientation of an organization be?
Such a high cost can only require that we must talk about big orders and sign big customers. Compared with one-on-one classes, the unit price of large classes will naturally come down, but the cost of each class has not changed.
When a customer buys a class for one year or even two years, it is natural to find a new customer next month. There were only a few people in one place, and they all confessed, so they had to engage in promotional activities to let customers renew their fees in advance. I've already paid my tuition. Is it necessary to pay them after five or six years? However, if the organization wants to live, whether there is a new customer base, whether it wants to expand the market and sales team, whether it wants to recruit people in further places, and whether it wants to drive from first-tier cities to second-and third-tier cities, the cost has increased again. ......
In the end, I spent all my money and owed countless debts. What should I do? What shall we do? What shall we do?
Had to close the door.
5. Online education has appeared in large numbers.
In recent years, online education platforms have emerged one after another. Although online education can't replace offline education in some aspects, and there is no really mature online education business model, it is undeniable that online education also has its advantages and can meet the needs of many people.
Learning English in China has always been a hot spot in the capital market. However, in the eyes of Gong Yafu, chairman of the Foreign Language Teaching Committee of China Education Association, most English education institutions in China are still taking detours.
Gong Yafu said frankly:
Gong Yafu said:
At present, as a group that will always become parents, we are always complaining that the next generation will not repeat our mistakes, but where is the blueprint for the future? What choice should we make for the baby? How does the education industry find the direction of enterprise development?
After all, words are too boring. A hundred years later, let's wake up the yogi who has forgotten his direction with the painting of Mr. Feng Zikai, who is very popular recently.
Regardless of ability, the grades are forcibly divided, which leads to some children standing on tiptoe and unable to reach them, and some children cannot give full play to their talents. Therefore, one-on-one education is the best within the scope of economic affordability.
School is like magic. The headmaster played drums, and the teacher called for a response, only knowing that the ultimate goal was to make students pay for it. As an enterprise, profit is the goal. Long-term profitability requires the commitment of social responsibility and the management of corporate reputation. Foreign language education is an English education that transcends language exchange and cultural exchange and combines language learning with human thinking and character cultivation, which will be a development direction of foreign language education in the future.
What is the purpose of studying hard? It's for graduation, it's for a hundred points. Children's nature is suppressed and their interests are erased. What is the purpose of studying hard? It should be a better life, meet a better self and live a happy life for a generation.
Start from yourself and do everything well. I believe that every education and training institution and every online education market will be reshuffled before long, and the institutions that really put product quality first can survive and develop. Education should be like education, and resources should be spent on teachers and teaching materials and equipment. Do a good job in content and service, and members are naturally willing to continue reading and renew their fees. There is no violence in education, only a long stream of water.
The so-called growth, originally is to use their own good, make up for the previous bad, with their own love, make up for those missing love. No matter what card you get, trying to play it well is equivalent to doing most things right in life.
Every time I think about education, I feel cynical, not for our generation, but more for the next generation. Some time ago, I saw a Weibo in Chen Mo.
In fact, every choice in life is like this, and no step determines a lifetime. Do your best, let nature take its course, see farther and wider, and meet better yourself ~