If you register or log in at Momo, the system will prompt you that the device information is abnormal, which is for sure. Momo's risk control system has determined that your mobile phone device is abnormal, that is, you have registered multiple accounts on this mobile phone before, or the record of previous illegal titles will be saved. The platform has blacklisted your mobile phone device, so it prompts you that the device is abnormal. Even if you cancel according to the prompt, it still cannot be solved or the weight is very low. Device abnormality can be solved by hard modifying the underlying data of mobile phone hardware. The solution is to modify the mobile phone hard, and change all the hardware information at the bottom of the mobile phone into a brand-new device that can pass the platform detection. This method can modify the same mobile phone infinitely, and a mobile phone can be used as countless mobile phones. This kind of problem can be solved by Feige Technology with better technology in the industry. This technology is now a mature scheme.
When teenagers' psychology enters maturity, they have youthful emotional fluctuations and confusion, which are strongly manifested at the same time. They need to express their inner thoughts and are eager for more support. Young people show great pressure in many social situations dominated by adult relationships. Providing a social platform for teenagers through algorithms and operations can help teenagers find "the same hobby"; Soul matches the content through the algorithm to establish a high-quality relationship with users; Bili Bili and canned herring don't emphasize the relationship, but they also use algorithms to distribute content, so that users can get more support and recognition.
Besides, social interaction is complicated. There are too many information and pictures. Young people should think twice before publishing anything, and consider the feelings of their elders, colleagues, leaders and classmates. It is difficult to express it easily enough and gain wide value recognition.
Coupled with meeting the needs of group socialization, rather than single-point socialization.
The social networking foundation advocated by Facebook is "six degrees of contacts", which is emphasized on traditional social platforms. Social interaction is relatively dull now. For young people, peer-to-peer contact is no longer the premise or persuasiveness of social interaction. Perhaps the value of young people's socialization is to entertain loneliness. Having fun, seeking approval, and knowing people are not necessarily related. This is reflected in many-to-many social activities such as barrage, clubhouse and live wheat broadcast. This social gathering mode is gradually becoming a popular way in the network society. Therefore, the social application of young people should be aroused: relationship is neither the starting point nor the end point, and communication is dispensable.
Third, pay attention to social media of content.
Teenagers have a feeling of "no content, no social interaction". At that time, the QQ chat room "chatting for the sake of chatting" became more and more difficult to attract young people to explore this social way of sliding left and right and "dating for the sake of dating". In the mobile social market, the new generation headed by post-00 generation dominates the mobile social market in China, while young users tend to be frivolous and interesting. More than 43.6% of the respondents use 3-4 kinds of social software every day, and content community applications are second only to IM. This proportion is 46.7%, far exceeding that of pan-entertainment (15.3%) and strangers (1 1.5%). The social content of young people is increasing day by day. We all see strong "content" attributes in three products: Beery Beery, Soul and Canned Herring.
Write at the end:
Now, why are there a lot of new social applications on 20 19? As the first generation of Internet aborigines, after 00, it has grown up and become the backbone of consumption. Both brands and social platforms are aware of the great changes brought by this wave of users. "Young people win the world", Tencent, Momo, Weibo and other established social platforms, as well as Bili Bili, soul, keep and Herring are all trying to catch up with the post-00 generation. So, what is the social software for young people in China? I don't know, but I believe that such a different generation will definitely have its own social platform.
The live broadcast interface of the public comment day is almost always a preview, and it is rarely broadcast live. Most of the live content is broadcast by the store itself. The staff in the store introduced the situation in the store, and some just turned on the live broadcast function to the store or signboard. Perhaps it is because most businesses have difficulties in content output. In addition, Tik Tok is the first choice for enterprises with content capabilities, which only uses public comments as a video distribution platform.
The little red book live broadcast is almost a replica of Taobao live broadcast. The entrance is hidden and needs to be seen on the drop-down page. Most of the content is commodities/beauticians/dancing, fitness/parenting, and the traffic and popularity data of commodities are average. The potato coin that can be rewarded is only 100 yuan, but the live broadcast function of the anchor and the reward method are also very rich.
Baidu Post Bar is more like a live show. The interface is all-in-one beauty anchor and even wheat PK function, but most people use it to seek "attention" and "a brother on the list". In short, it is difficult to see the tonality of Baidu Post Bar in the past here.
Before the rise of live broadcast with goods, live broadcast on the show floor was the trump card of social products, which once hatched a large number of Internet giants and became the "life gate" of some enterprises.
2065438+June 2005, Momo put forward the privatization proposal just half a year after listing in the US stock market, but there has been no progress. In the end, it was the live broadcast business that made Momo "return overnight".
In Q2 of 2065438+2006, Momo's live broadcast business income exceeded its members and became its main source of income. However, starting from Q3 of 20 18, Momo chose not to publish the paid live broadcast rate of return and ARPPU value in the financial report. There is a view that as the growth of Momo users slows down, its live broadcast business also begins to weaken gradually.