Sell membership cards quickly and increase the number of members.
Expand the visibility and brand awareness of the club.
Hard advertising, news articles, publicity copy
New media promotion: WeChat official account, Weibo, forums, etc.
High-intensity and high-frequency promotional activities to attract customers.
Market research and evaluation, analyze the advantages and disadvantages of marketing methods.
In the early stage of club operation, the club's business goal is to sell membership cards quickly, develop the number of members, and expand the club's popularity and brand awareness. This stage will last about 6 months -9 months.
Second, the medium-term operation
Improve the function of the membership card or quit the new card type.
Continue to invest in advertising, public relations activities and promotional activities.
Reduce the intensity and frequency of promotional activities.
Further increase sales and membership.
At this stage, in order to consolidate the brand awareness and reputation established in the early stage, it is still necessary to continue to invest a certain amount of advertising and public relations promotion expenses. The goal of sales strategy is still to further increase sales and membership.
Third, the later stage of operation
Integrate internal resources and analyze members.
Carry out regular membership activities to enrich members' cultural exchange platform.
Use the word-of-mouth communication of members to sell.
Increase/transform and enrich the styles of fitness equipment.
Use a professional gym management system to easily run a gym.
In the later stage of this stage, the market strategy should change from focusing on the outside to focusing on the inside, standardize internal management processes and links under the condition of ensuring continuous normal operation, and tap profits from reducing operating costs; Standardize all aspects of customer service, enrich the services provided, and deeply tap the consumption potential from existing members.
If you can do the marketing in the above three time periods, I believe your gym will be very brilliant!