Celebration planning 1 Purpose: Taking advantage of the anniversary of XX Company 1 1, this activity is specially launched to consolidate the core position of XX province's commerce, expand its influence, attract passengers and increase sales. Theme of the event: "Full of vitality and charm, XX anniversary and more than 30 stores opened in XX"
First, super affordable madness, 1 1 anniversary shopping carnival
Activity time: June 2 1 (Thursday)-June 24 (Sunday)
Scope of participation: Goods in the square (including men's wear, women's wear, sports, leisure, leather shoes, leather goods, luggage), supermarket goods and specially marked goods will not participate in this activity.
Brands and counters that do not participate in the activities should report to the general manager in writing for instructions.
Activity content:
/kloc-30 for more than 0/00.
On the same day, you can get a 30 yuan shopping card when you buy clothes, bags and other products for over 100 yuan. If you buy more, you can get more gifts, up to 5 gifts, and the items will not be split. In addition to special brands and supermarket products, see the posters in the store for details.
Shopping card issuance: Person in charge: Assistant: 65,438+0 The managers of the operation department and the finance department are responsible for registering and stamping and issuing shopping cards.
Shopping card issuing place: next to the six-color counter on the west side of the first floor.
Preparatory work:
The Finance Department is responsible for making the 30 yuan Ginza shopping card in place before June 18.
Hu Jie, the planning department, is responsible for preparing the registration form and the "Gift Acceptance" stamp.
Activity flow:
1. When the customer purchases clothes and luggage goods over RMB 100, they can take the second and fourth copies of the shopping receipt to the shopping card collection registration office, and the staff will register the receipt code, amount, shopping card number and number of shopping cards.
2. The staff stamped the word "gift" on the second and fourth receipts, and kept the fourth receipt.
3. The staff verifies the face value of the receipt and the number of shopping cards, and issues the shopping cards.
Operating rules:
1. All departments and shopping malls will inform all employees at 8: 00 on June 2 1 day, explaining the activities and matters needing attention. Sales staff should remind customers to get it in time, and inform customers of the activities and matters needing attention in detail.
2. Goods participating in this activity need to use quadruple sales vouchers.
3. The quadruple shopping receipt can only be used cumulatively on the same day, and it will be invalid after expiration; Once the shopping receipt is stamped with the seal of "Gift Received", the rest cannot be accumulated.
4. For the products that have been discounted during the activity, if the discount rate is lower than 7.5%, you can continue to implement the discount and not participate in this activity; If the discount is 7.5% or more, stop the discount, restore the original price, and carry out the activity of "Give 30 when it is full 100".
5. Customers can freely choose to participate in the activity of "Free 30 on full 100" or use the bonus card discount, and the salesperson must indicate "Free 30 on full 100" or "bonus discount" on the receipt. Those who enjoy the points discount will no longer enjoy the "Full 100 Send 30" activity; Only enjoy the "100 over 30" points, and no longer enjoy the membership discount.
6. Signature discount, group purchase price and individual brands do not fall within the scope of "full 100 30", and sales personnel should do a good job of pre-sales reminder.
7. Customers will not participate in the activity of "Give 30 away from full 100" repeatedly when they buy wearable goods with 30 yuan shopping card. Before the sale, the salesperson should remind the customer whether to use the 30 yuan shopping card. If yes, please remind customers not to participate in the accumulation. When the customer pays the bill by credit card, the cashier must mark the card amount of 30 yuan Shopping Card with the words "zk30" and "zk60" on the second and fourth copies of the receipt; The cash purchase part can continue to participate in activities.
Precautions:
1, the sales staff should issue small receipts in a standardized way, with the name, quantity and amount neat and complete, the spaces should be crossed out with diagonal lines, the total amount should be filled in the column of amount, and the amount should be stamped with the prefix "RMB". Each copy should be copied clearly and the content should be consistent, and there should be no omissions or ambiguities.
2. When replacing the invoice, the staff of the Finance Department should indicate the purchase amount of the 30 yuan gift card on the back of the invoice for future reference.
3. Sales staff should remind customers to keep the second receipt for reference when returning goods. Return the gift card or equivalent cash when returning goods (deduct the corresponding gift card or cash according to the refund ratio when returning some goods).
4. The cashier should cover the receipt clearly and keep his "personal seal" and "payment receipt" well, otherwise there will be problems at his own risk.
5. During the activity, the employees of the shopping mall should abide by discipline, not cheat, and not get the shopping card without permission. Violators will be dealt with in accordance with the provisions of the sales manual. According to the item 1 1 in the salesman's manual, if the serious violation is recorded, he will be dismissed. Compensate for the losses caused.
6. The planning department should distinguish the activities of stores from those of supermarkets, and publicize them through POP, store counters, radio and other aspects, paying special attention to distinguishing the difference between cheap clothes and boutique clothes on the third floor.
7. The qualification certificate for participating in the activity is subject to the second and fourth copies of the receipt, and the invoice cannot participate in the activity. If the customer changes the invoice, the sales staff and the finance department should remind the customer to get the gift card before issuing the invoice. The sales staff and staff of Caihui Invoice Office should be familiar with which brands will participate in the event and which ones will not, and then the operation department will send them to all departments and shopping malls in writing.
Division of work:
(1) The Operation Department is responsible for the organization and coordination of this event, the management of shopping cards and gifts, advertising, environmental layout and on-site sign production. Responsible for daily checking the quantity and amount of shopping cards and gifts, timely docking and spot checking with shopping malls for sales with large amount, and handling fraud incidents; Responsible for training employees (time: June 19, 16: 00, location: conference room) Person in charge:
(2) The Ministry of Commerce will coordinate with the manufacturers of various shopping malls and share the card handling expenses. Person in charge:
(3) The Finance Department is responsible for the supervision and review of gift cards and gifts; Provide quadruplicate sales receipts; Organize cashiers and related personnel to learn matters needing attention and issue invoices according to regulations. Person in charge:
(4) The Property Department is responsible for the on-site security of the activities. Person in charge:
Second, the XX anniversary mobile phone plaza to send gifts
Activity time: June1June-24.
Venue: counter of XX Square
Activity content: During the activity, all kinds of mobile phones will be given as gifts, and some mobile phones will be sold at special prices.
Activity Organization: Person in charge of mobile phone counter in food store:
Third, brand promotion.
Cool products are on sale in summer, which makes you feel cool in summer.
Brand: supermarket department store: Fanrenju, Yida, Mengfei summer sleeping mat; Lianchuang, Emmett, Pioneer
Venue: entrance to the supermarket on the second floor
Activity Organization: Head of Supermarket Department Store:
"Father" has good gifts and feelings in Ginza.
1, 50% discount on the limited-time purchase of shoes.
Activity time: June 15 (Friday), June 16 (Saturday), June 17 (Sunday) (June19: 00-June 2 1: 00).
Participating brands: heroes and heroines, knight Paul, Starscream and Red Dragonfly.
Venue: All brand counters of department stores on the first floor.
Activity Organization: Head of Department Store:
2, sports and leisure fashion hot sale
Activity time: June1June-22.
Venue: inside and outside the main entrance on the first floor.
Participating brands: Anta, Reebok, Jordan, Dollar Slave, Free Space, Ceng Zhi, Valendo, Mason.
Activity organization: person in charge of clothing store:
3, men's full-court shopping gifts
Activity time: June 8-June 17.
Venue: the third floor of the clothing shopping mall
Activity content: Anyone who buys goods at the men's counter of the clothing mall on the third floor for over 100 yuan will receive two cans of Laoshan beer; Send four cans of Laoshan beer to 200 yuan; Give six cans of Laoshan beer to 300 yuan, and so on. Buy more and give more.
Activity organization: person in charge of clothing store:
Activity cost: shared by men's clothing suppliers.
4. Men's products are discounted and there are gifts.
Activity time: June1May-June 17.
Activities: Philips: During the activities, all razors with the price of 99 yuan-1700 yuan will be sold at a 10% discount.
The shopping ceremony of Coffey, Superman and Red Heart Razor was accompanied by a towel from 20 yuan.
Send a cup to 50 yuan;
Send an umbrella 100 yuan or more.
Double gifts for men's cosmetics in department stores.
Men's jewelry provides and gives away men's cosmetics.
The watch counter offers some men's watches.
Activity Organization: Head of Department Store:
5, fitness equipment for sale.
Activity Organization: Head of Supermarket Department Store:
Zongzixiang on Dragon Boat Festival
Activity time: from now until June 19.
Activities: 1, Miss, sanquan, anjing, Longfeng and other brands of zongzi were specially rewarded at the scene.
2. Free tasting of Miss, Sanquan and Anjing Zongzi on the day of Dragon Boat Festival.
Environmental layout: make a dragon boat model (about 8 meters long) at the promotion pile site. (Manufacturer's share related to cost)
Activity Organization: Person in charge of Fresh Shopping Mall:
Summer solstice cold noodle festival
Activity time: June1June-June 22nd.
Activity content: the related accessories of noodles and cold noodles are displayed in piles.
Environmental layout: make "cold noodle festival" shaped KT board to set off the atmosphere.
Activity Organization: Person in charge of Fresh Shopping Mall:
Seven, environmental layout and advertising
1, DM poster
2. Each floor is hung with 1 1 anniversary flag (provided by the headquarters).
3. Advertising banner above the main entrance
There are 7 horizontal bars above the escalator.
5. Yi Labao (reception desk, main entrance, supermarket entrance)
There are 500 colored bars on the counter.
6. Photo exhibition: Glass on both sides of the main entrance and the west door (Ginza 1 1 annual development history)
7. The fifth store of XX Morning News celebrated the anniversary of the opening of XX 1 1.
8. The studio will broadcast the contents of the promotion activities in cycles 10 minute/time.
VIII. See the table below for the cost budget.
Celebration activity plan 21. Activity time:
July 25th-10/October 10
Second, the theme of the event:
Eight Happiness Celebrates XX's Burning Love
III. Contents of activities
1, snapping up double happiness:
During the activity, several couples' rings and some exquisite jewelry will be sold at 9:00- 12 every morning according to the special price of 999 yuan for National Day guests, and each person will be limited to one, and the original price will be refunded after 12.
2, red envelopes double happiness:
During the activity, any customer who buys diamond ornaments full of 1 in 800 yuan can participate in the "big red envelope surprise" lucky draw with a small ticket, and get the cash in the red envelope on the spot, winning 1 0,000%. The awards are set as follows:
First prize: cash 500 yuan red envelope, which makes you find the feeling of picking up money.
Second prize: cash 100 yuan red envelope, which allows you to buy valuable jewelry.
Third prize: cash 20 yuan red envelopes, which can save you the transportation expenses for going home.
3, treasure hunt triple happiness:
Customers who come to the store can participate in the "National Day Treasure Hunt" whether they buy it or not. The way to participate is to find a card with the words "National Day Treasure Box" on the jewelry label in the store and exchange it for treasures. The treasure is a necklace worth 388 yuan 18K, and five treasures are given away for free (the quantity can be adjusted).
4. Buy back four times happiness:
If customers have bought jewelry in our store before, they will buy diamond-encrusted jewelry during the event, and the surprise repurchase price is "10 1 RMB discount 1000".
5. Five pleasures of group buying:
If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the event, they can enjoy the group purchase discount. The preferential way is that both of them can enjoy the special discount of "buy 1000 yuan, that is, send 100 yuan in cash".
6, the couple's six big double happiness:
Newcomers who buy more than 2,800 yuan of inlaid jewelry can get a set of popular wedding dresses or bridal Hanfu (or a photo coupon of 888 yuan for the designated wedding studio) with the shopping invoice.
7. Coupons are seven times happier:
A cash coupon of 65,438+000 yuan will be given immediately after purchase, and the cash coupon can be used to offset cash in the next purchase of inlaid diamond ornaments or jadeite.
8. Eight National Day celebrations:
Customers born on June 65438+1 October1,with ID card "1kloc-0/"(serial number) and mobile phone number "10/",buy/kloc-0.
Fourth, the promotion strategy of the event
(1) published newspaper advertisements (version 1/8-1/4) on September 15 and 10 respectively, with the theme of "Celebrating Eight Happiness with XX", introducing all promotional offers;
(2) Print 20xx copies of campaign publicity pages and distribute them on September 13;
(3) Set up X-stage or outdoor spray painting in the store, and introduce all promotional offers with the theme of "Eight Happy Celebrations of XX Burning Love";
(4) Inform old customers and members to participate in the activities from September 12.
Verb (abbreviation of verb) Budget (abbreviated)
Celebration plan 3 I. Theme of the event:
Warmly celebrate the seventh anniversary of the establishment of * * supermarket.
Second, the activity time:
20xx March 5 to 20xx April 1
Third, the purpose of the activity:
1. Taking the seventh anniversary of the Four Clean-ups as an opportunity, through planning a series of activities, further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers;
2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers;
4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".
Four. Target audience:
Customers, employees and suppliers
Verb (abbreviation of verb) activity slogan:
First, targeted advertising language:
1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!
2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!
3, * * SiQingLe in the "seven"
4, sincere company for seven years, sincere service forever!
5, service * * We will work harder!
6. Celebrate the seventh anniversary with a sincere gift.
7. Give you a gift for the seventh anniversary of holding hands.
8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)
9. National Action for Caring for Women (Celebrating Women's Day on March 8th)
10, xx "3.15" every day (consumer rights day)
B, the company's common image advertising language:
1, love is sincere family and even relatives.
2. Quality, service and value for money!
3. Caring for community residents and building a warm home. XX quality service project in xx years
Activities and initiatives of intransitive verbs:
1, store layout:
A. Off-site layout:
1) Large-scale and huge: each branch is made according to the actual size of the property, and the content is the information of this theme promotion activity;
2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)
3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;
4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.
B, site layout:
1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the atmosphere of the store and beautify the shopping environment;
2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of * * Company" is hung in the middle of the gate;
3) cashier and entrance: making corresponding corporate image propaganda language and various theme activities;
4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;
5) Lantern (pulling flowers): set off the atmosphere;
6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.
2. Media promotion:
1) Poster Stage 3:
The first issue: "March 8th" Women's Day: 2p (February 27th-March 8th);
The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.
The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.
Mainly in the form of special offers and gifts;
2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales;
3) Personnel advertising: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer;
4) TV and newspaper advertisements:
3. Promotion activities:
When spring is in full bloom, we will celebrate the anniversary of the company and have passed the seventh anniversary in the waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.
The fourth chapter of the celebration activity plan, the idea of the activity
1, Wei Bao believes that the celebration etiquette is the concentrated display and comprehensive dissemination of the company's brand image, and it is the comprehensive embodiment of an enterprise's internal cultural concept and mental outlook. Public relations activities with enterprise's own characteristics and personality are an inevitable means for enterprises to establish brands, publicize corporate image and culture, and a comprehensive display of enterprise's comprehensive strength, which can often get twice the result with half the effort in the process of establishing and promoting corporate brands.
2. The purpose of the activity is to celebrate the 20th anniversary of the establishment of Chu Jin Materials Co., Ltd., review the past and look forward to the future, enhance the cohesion of the enterprise and further create an excellent corporate culture. Through event planning, packaging and image promotion, guests will be deeply impressed by their business philosophy, corporate culture, integrity, corporate image and business model throughout the celebration experience, so that they are willing to further deepen and extensively cooperate with the Treasury to achieve a win-win situation. Through media invitation and dissemination, we will expand the influence of treasury in the industry and enhance the brand image.
The theme slogan of the activity is the glorious significance of the years. Shanghai Chu Jin Materials Co., Ltd. has made great achievements since its establishment 20 years ago. "Fighting for Gold" not only highlights the industrial attributes of non-ferrous metals engaged by Chu Jin Company, but also vividly shows the hardships and achievements in the past 20 years. In these 20 years, it is the "sincere" business philosophy that has always been adhered to, which has finally created a stable cooperative relationship between treasury and customers and achieved the glory of each other's careers. At the same time, greater achievements in the future will still be based on the business philosophy of integrity.
4.20th Anniversary Logo The design was inspired by the logo of Chu Jin Company. At the same time, the concept of the 20th anniversary is perfectly combined, and the atmosphere is full of vigor and vitality.
Sense of the times. Creative performance in the form of a gold medal not only embodies the industry attribute of the national treasury, but also symbolizes the outstanding achievement of the national treasury-industry leading position. As the historical witness of the 20th anniversary of the Ministry of Finance, the commemorative signs will be used for the production inside and outside the venue, as well as the promotion of picture books, gifts and company websites.
5. The main purpose of the activity is to present the business philosophy and culture of the enterprise, highlight the brand image of the enterprise with strong visual impact, and form a unified and effective creative element of the corporate image theme through serialization-meaning that its products are like a golden tripod-meaning that its trust is like a bamboo tripod-meaning that its festivals are like bamboo.
6. Additional effects brought by activities
1 further enhanced the company's good reputation and wide popularity in the field of non-ferrous metal circulation.
In the eyes of customers and partners, we will further establish the overall image of Chu Jin Materials as a large-scale, international, and group-based integrated business entity with the circulation of non-ferrous materials as the core, integrating import and export trade, financial investment, logistics and distribution, and overseas business development.
Form a good word-of-mouth communication through media publicity, and lay a solid foundation for the long-term development of enterprises.
7. Overview of activities
20xx June 30th
1100-1130, guests sign in.
Noon 1200- 1300 lunch
Afternoon 1330- 1730 Annual Meeting of Enterprises
Tea break will be arranged at 1500 1530.
Evening 1800-2 100 thank-you dinner and performance
8. Venue
1 International Convention Center-Lunch
2 International Hall, 3rd Floor, International Convention Center-Conference
Shanghai Hall, 7th Floor, International Convention Center-Thanks Dinner and Performance
9.300 participants
1 Senior leaders of Chu Jin Materials Company
2. Leaders of government or industry departments
3 account leaders
4 partners
5 mass media and professional media reporters
Two. Activity agenda
1. The activity schedule is as follows.
2. The climax of the activity is especially critical to set off the climax of the whole activity. It can enhance the pride of enterprises and the cohesion of employees, infect the emotions of guests with enthusiasm, stimulate their sense of participation, leave a deep impression on all guests, fully demonstrate the management and operation level of the company, and achieve good public relations activities. To this end, we preset two climaxes and a bright spot to pave the way for pushing the overall atmosphere of the event to a grand, warm and festive climax step by step.
1 a bright spot-just visited the ultrasonic atomization equipment of the fog curtain to create a fog curtain projection on the fog curtain; The corporate logo of the gold storage company forms a curtain effect; While enjoying the fantastic light and shadow effect, the guests entered the tour through the fog curtain. The mysterious tunnel is surrounded by black silk flannel.
Covering the whole tunnel space combined with the quiet and wonderful music full of tunnel space creates a mysterious and profound space atmosphere. Looking back at this moment, eight plasma display screens are evenly distributed along the tunnel, showing photos reviewing the development of gold storage enterprises. Flash is done according to the development stage of the enterprise. The colored pebbles and colored light bands reflected from the flowing water flicker and jump as the guests who have just visited move forward. The smoke released by the smoke machine and the changing computer lights at the end of the tunnel create a dreamy and blurred effect. The magnificent momentum of the guests entering the banquet hall through the end of the tunnel suddenly jumped into sight.
The first climax-Ding-Casting Ceremony Four kinds of fuels "Honesty, Unity, Efficiency and Pragmatism" The four corners of the banquet hall were hung with flags, and the fuel symbolizing "Honesty, Unity, Efficiency and Pragmatism" was collected by the company representatives from the four corners of the banquet hall. In the process of melting furnace/Baoding/casting tripod, the flame burns continuously in the melting furnace. Baoding sends red light first, then golden light. Unique creativity and first-class production special effects left a deep impression on the guests. When the tripod of the waterfall fireworks was completed, the scene of the waterfall cold fireworks was bright, with warm and high-spirited music, which set off the heroic and confident feelings of the enterprise and pushed the activity to the first climax.
3 The second climax-congratulations on the success of the performance/group photo * * * The finale of the celebration was grand and inspiring, and the guests at the meeting once again felt a positive and warm atmosphere. Congratulations on the success of the performance and the group photo. The leaders shook hands with the actors to celebrate the success of the performance. Enthusiastic background music sounded * * * The guests who took a group photo applauded. The leaders and principal persons in charge of the rainbow machine display enterprise all appeared in the rainbow machine to spray golden rainbow fireworks into the stage air, which means that all employees of the gold storage enterprise are heading for new brilliant activities under the leadership of the leaders and are pushed to the second climax.
Three. Design and layout
Invitation envelope, badge, sign, shuttle bus, reception desk, card, information kit, good night, meeting background, dinner background, main vision, reception effect, meeting venue effect, dinner venue effect, dinner floor plan, etc. 4. Performing French witch folk music jujitsu, performing electronic violin, changing face of Sichuan Opera, Guanyin, French folk dance, 5. Good activity preparation and on-site management must have a good executive team to turn it into reality. With years of experience in brand public relations promotion and corporate conference and exhibition services, Wei Bao can ensure the full implementation of the project. Some practices of our company in project implementation are listed for further discussion by both parties.