Reason one: brand isolation of flower buds.

165438+1On October 24th, Bai Hua officially announced the launch of brand segregation. According to the announcement, after brand isolation, Bai Hua will focus on small and medium-sized consumer demand, and banks and other financial institutions will make every effort to promote the establishment of "credit purchase" consumer credit. The "credit purchase" service is consistent with the interest-free period of flower buds, and can only be used for consumption, not cash.

This time, Bai Hua finally drew a line with the bank.

Not long ago, as a brother, "Jiebai" also announced brand isolation. Borrowing Bai claims that borrowing Bai will be provided by Ant Consumer Finance Company and become the exclusive brand of Ant Consumer Finance Company. Credit services independently provided by banks and other financial institutions will be displayed on the "Credit Loan" page.

The brand isolation of Bai Hua and Jiebai reminds people that Ant Financial was jointly interviewed by the central bank, China Banking Regulatory Commission, China Securities Regulatory Commission and SAFE in June and February, 2008. One of the main reasons for being interviewed is the asset securitization of Ant Financial. The asset securitization operation of Ant Financial Services has made consumers in the past not know who is the main provider of funds and services when using Ant Financial Services products, which is suspected of "hiding". In addition, in the listing application submitted by Ant Group to science and technology innovation board Stock Exchange and Hong Kong Stock Exchange in 2020, Ant disclosed that its credit scale was 2. 1 trillion, of which 98% of the funds came from cooperative banks and ABS. In other words, 98% of the loans or credit lines obtained by users of flower beds, borrowing beds and online merchant banks do not belong to ants.

"On the one hand, such brand isolation helps to limit concentration, reduce leverage, and prevent the risk of one subject from being passed on to other institutions; On the other hand, it helps to better protect consumers. Brand isolation solves the problem of shielding bank brands by spending money and borrowing money, and also avoids the problem of defining legal responsibilities between cooperative institutions that may exist when risks arise. In addition, such brand isolation helps banks compete. " Ceng Gang, deputy director of the National Finance and Development Laboratory, told the reporter of China Rural Finance.

This kind of isolation solves the problem of regulatory consistency well. "The financial attributes of small loan companies are weaker than those of banks. In principle, the leverage formed by small loan companies is lower than that of banks. For banks, there are requirements for leverage and capital adequacy ratio, so it is self-evident for small loan companies. " Ceng Gang said that Ant Financial's previous operating model (including bank loans and asset securitization) made the actual leverage far exceed that of banks, and this isolation would help to improve regulatory consistency and reduce the space for regulatory arbitrage.

In addition, this brand isolation also shows the attitude and determination of supervision. For ants, consumer credit will be settled with banks, and the funds that ants can use for lending will be greatly reduced compared with before, followed by the leverage ratio of flower buds and borrowing buds. In this case, it is normal for some users to reduce or even stop using flower buds.

Reason 2: Huayuan Credit Information Authorization Upgrade

In addition to the reasons for the isolation of the above brands, the upgrade of Huayuan Credit Information Authorization is also a major reason. On September 22nd, Bai Hua made it clear that since Chongqing Ant Consumer Finance Co., Ltd., which belongs to Bai Hua, is tied to the bank and supervised by the CBRC, its service record information should be included in the credit information system like bank credit information.

Since the end of September, many users have also received a notice to upgrade the flower garden service, reminding users that they must agree to access the central bank's credit information system in order to continue to use the flower garden normally. If users refuse, they may be stopped at any time.

It is reported that this access to the central bank's credit information system is different from the cooperation between Alipay and financial institutions last year. In order to provide quality service, some users need credit authorization, and this access is full coverage. "Credit information is an economic identity card, and bad credit information records will affect our large loans. Therefore, users who have not stopped borrowing flowers should pay attention to maintaining good habits and beware of bad credit records. " Industry insiders remind consumers.