First, choose a suitable gym venue, not in the center (although there is a large flow of people and convenient transportation; At the same time, high rent and high cost of property maintenance are unfavorable factors; And in some places, the environment is noisy. );

Second, pay attention to choose the operation mode suitable for urban consumption habits: 1. Pre-sale mode: generally, it is the main profit mode of clubs and fitness centers. Rely on the membership card to pre-sell and private education courses, focusing on the sales side, you can quickly withdraw funds and make secondary investment.

However, the disadvantages are also obvious: in the face of huge sales pressure in the industry, sales will exaggerate the facts and fool members into impulsive consumption, leading to complaints about card withdrawal (under the constraints of many overlord clauses, members' rights and interests are not guaranteed), and the reputation of the gym has plummeted.

2. Pay-per-view: It mainly means that one-to-many teaching is realized through "standardized" and "specialized" courses, and it is not mandatory to sell annual cards and private education, which is mainly reflected in small fitness studios, which need to have certain capital reserves in the early stage, because this model depends on long-term development if it wants to be profitable.

3. The new development trend of self-help form is mainly Internet marketing, which tends to be lightweight, low investment and low labor cost. This kind of venue is small in area, fully equipped and self-automated, which can make full use of various resources of the store. The monthly/pay-per-view charging model lowers the threshold for entering the gym and is open to more low-consumption people.

Third, its operation takes time, and the specific effect depends on the specific city.