Target market positioning is an important step to formulate a successful marketing strategy.

Target market positioning includes four methods: positioning based on geographical location, positioning based on personal characteristics, positioning based on product characteristics and positioning based on product use characteristics.

Location-based positioning refers to dividing the market into different geographical regions, such as cities, provinces and countries. In order to better understand the behavior and needs of consumers. When we want to locate the target market with specific personal characteristics, we can consider factors such as gender, age, income and education level. Positioning based on product characteristics involves determining the target market according to the special functions and appearance of the product. Finally, positioning based on product usage characteristics refers to finding a specific user group or industry related to the product in order to formulate effective marketing strategies.

I used to work in a fitness equipment manufacturer to locate their target market. We collected the data of gymnasiums, gymnasiums and fitness training schools all over the country, and found that many people were injured or could not get the desired results during the exercise. We realize that these problems may be caused by low-quality fitness equipment, so our target market is those who need more reliable and efficient fitness equipment. We launched certified fitness equipment in the market and put advertisements in major gyms and gyms. Our marketing strategy was very successful and our sales increased.

I hope it helps you.