cost apportionments
accessibility
Auxiliary equipment market
Account management policy, customer management strategy
Acer Acer
Acquisition, new product development strategy, new product development and acquisition strategy
Activity-based costing system
adaptability
Adapt to market changes, adapt to market changes.
Adaptive positioning
The increase of existing product line: the increase of existing product line.
Sufficient size, exact size/sufficient scale
Management vertical marketing system
Administrative relations, management relations.
Type of adopter type of buyer
Adoption process procurement process
Advertising and market segmentation advertising and market segmentation
Advertising and promotion advertising and promotion
effect of advertising
Advertising ethics
Advertising feedback advertising feedback
Advertising frequency
advertising media
Advertising information
The number of people who accept the advertisement reach.
Advertising information source
advertisement
Aerobic fitness enthusiast
Aesthetic feeling
Qinhe club
Post-test post-test
agent
An agent/businessman middleman
Allowance discount
Change return
AMA code of ethics American marketing association code of professional ethics
Amazon.com Amazon company
American Airlines American Airlines
American Express American Express
American marketing association
Amoco amoco (BP)
data analysis
Analyst strategy
Anderson Anderson
Annual marketing plan annual marketing plan
Annual demand purchase plan
Predictive positioning
Anti-pollution legislation
Antitrust legislation
Apple computer Apple computer
domain structure
Expectation/expectation level expectation/expectation level
Consumer's desire
warrandice
At&T Company. American Telephone and Telegraph Company (AT&T)
Bank ATM
Consumer's attitude
Attribute attribute
Audience audience
Auto repair auto maintenance
Automation service
automotive industry
independence
Availability Availability/supply capacity
Xianfeng Wei Shi Xianfeng school
Avon Avon
Awareness/popularity
B
Baby boomers.
Reverse channel of recovery
Backward integration
Banner advertising banner advertising
Bar code bar code
Barter physical transaction
Basic physical needs
Dr. Bosch & Lomb Lun
Boston growth share matrix
Pre-test test
Behavior scanning information resource company behavior scanning information source company
behavior analysis
Behavior grade
Benchmark test
Interest group interest group
Welfare welfare
Mercedes-benz
bill
Biological revolution
Birth rate birth rate
Blanket Purchase Order Blanket Purchase Contract
Double-blind comparative test
hunk
blue-collar worker
Bmw BMW
Boeing, Boeing
Bottom Line Bottom Line/Income Statement Settlement Line
Brand awareness/cognition
brand extension
brand loyalty
logo; brand mark
Brand name brand name
brand positioning
Brand recognition brand recognition
Brand strategy brand strategy
Brand brand
brand strategy
branding
Brand assets, brand value
Breakeven analysis
Breakeven output
Width of product associated product line
Width or diversity of product line.
Bribery
British Airways
Broker's agent
budget
Bundle. Bundle
Population statistics bureau
Burger King
Business strength rating business ability score
commercial plan
Business position management position
commercial department
Commercial service market
Business strategy business strategy
Business unit strategy Business unit strategy
Business Week
Repurchase discount
Buy-back arrangement products are sold back.
Buyer's bargaining power
buyer
purchasing behavior
shopping center
Purchasing inertia
buying inclination
The purchasing center of the purchasing office chain store.
Purchasing power index
Purchasing situation/type
Purchase task purchase task
C
Cable TV cable TV
Cadillac Cadillac
Jinbaotang Jinbaotang Company
capital gain
Capital invested in products
Carnival carnival
cash cow
cash discount
catalogsale
Perceptual classification
Classification is classification.
Caterpillar Tractor Caterpillar Company
Cathay Pacific Airlines
CBS Records
Columbia Broadcasting System (CBS)
centralization
A chameleon/follower
Channel selection optional marketing channels
Channel conflict channel conflict
Channel decision
Channel function channel function
Channel organization structure of channel institutions
Channel management channel management
Channel target channel target
distribution channel
Channel power
Channel control strategy
Channel design decision channel design decision
Channel management decision channel management decision
Communication channel communication channel
Charles Si Nuo. Charles Si Nuo
Cherokee people
Chevrolet Chevrolet
Selection criteria selection criteria
Christian dior (world famous fashion brand)
Chrysler Chrysler Chrysler Chrysler
Citibank
Closing the sale means closing the sale.
Clothing retailer
Cnn (CNN)
Co-brand Co-brand
Moral norms (professional) moral standards
Compulsory force
Disharmony of cognitive dissonance
Colgate-Palmolive Colgate
data collection
Collection collection
Joint marketing alliance
Combined compensation plan
Comdex computer exhibition
Commercialization commercialization
Commitment commitment
Communication channel communication channel
communication process
Communication information exchange/communication
Communication media communication media
Company personnel staff
Compaq Compaq
Comparative advertisement
Brand comparison
Compensation transaction compensation processing
Salary plan reward scheme
Remuneration/incentive fees/incentives
Compensatory
Competition and Industry Evolution Competition and Industry Evolution
competition-based pricing
competitive edge
Evolution of competition (supplier) Evolution of competition (supplier)
Competitive factors. Competitive factors.
Competitive intelligence Competitive intelligence/information
Competitive parity promotion budget Competitive balanced promotion budget
competitive strategy
Competitive advantage/ability
Competitor analysis
Complaint handling complaint handling
The parts market constitutes the raw material and parts market.
Computerized ordering
A deterministic study of decisive research
Demand condition
Conflict and Resolution Strategies Conflict and Resolution Strategies
Meeting the specifications is meeting the specifications.
consistency
Confrontation strategy
Joint measurement method
Joint model
Consumer decision consumer (purchase) decision
Consumer goods channel, consumer goods distribution channel
American consumer goods pricing act
Consumer goods
consumer goods market
Consumer demand
Consumer goods packaging company
Consumer promotion
Consumer testing consumer testing
Consumer/home market
Consumer's view consumer's view
Consumption consumption
Competition competition
contingency plan
Contract construction industry
Contract manufacturing
Contraction/strategic retreat strategy
Contract entry mode
Contractual vertical marketing system
Marginal contribution (marginal contribution) analysis
marginal contribution
Control strategy control strategy
Convenience food shop convenience food shop
Convenience goods convenience products
Convenience of convenient service
Cool whip, cool whip
cooperative advertisement
Coordination and conflict resolution coordination and conflict resolution
coproduction
Core interest proposal (CBP) Core interest plan/proposal
Inference-data method hypothesis data method
corporate HQ
Company-wide company (business)
corporate strategy
Company vertical marketing system company vertical marketing system
Enterprise/agency advertising group/social public agency advertising
corrective measure
cost analysis
cost-effectiveness
cost leadership strategy
cost of capital
Cost of Goods Sold (COGS) Cost of goods sold
Cost-reducing products
Relationship between cost and quantity
Cost-oriented pricing method
Cost plus/markup pricing cost plus/premium pricing method
Costs and benefits of marketing function: costs and benefits
Cost of competitors
Distribution cost
counter trade
Coupon coupon
Polite manners
The coverage of regional market; the scope of regional market.
Covers the sales scope of relevant retailers.
credit
Letter of credit clause
Key hypothesis
cross elasticity
Customary pricing method
Customer analysis
Customer contact Customer contact
customer demand
Customer intimacy
customer loyalty
customer demand
Salesforce's customer organization organizes sales teams by customer.
customer retention rate
customer satisfaction
Customer group pricing Customer group pricing
customer service
Customer-oriented pricing method
Customer perception customer perception
Customer preference customer preference
Price sensitivity of customers.
customized
D
Data collection data collection
Data confidentiality data confidentiality
Data research
Data source data source
Dealer dealer
Deceptive advertisement
decision maker
A falling market
Decoding decoding
defective rate
Defensive strategy
Defensive new product development strategy
Defensive position
Delivery time delivery time
Delivery delivery
Dell computer Dell computer company
Delta airlines
Demand characteristics demand characteristics
demand curve
Demand-oriented pricing method
Population environment
department store
Dependent reliability
deregulation
Derivative demand
descriptive research
Design decision
Expected percentage of retail profit
Expected rate of return
Decisive attribute key attribute
Determinant determinant
Different reactions
Differentiated defensive strategy
differentiated marketing
Differences at different times
differentiation strategy
Differentiation differentiation
Diffusion of innovation theory
Dimension factor
Quality dimension quality dimension
Analysis of direct cost profitability
Direct mail direct mail
Direct marketing through advertising media direct marketing through advertising media
direct marketing
Direct product profitability (DPP) Direct product profitability/profit margin
sell commodities directly to consumers without intermediate links
Discount rate discount rate
Discount store
Discount discount
Discount/premium price policy discount/premium strategy
Discriminant analysis difference analysis method
Discriminatory adjustment is discrimination against price adjustment.
Discriminatory pricing adjustment discriminatory pricing adjustment
Separation model
Exhibition space
disposable income
Disharmony-attribution grade
Distribution channel design distribution channel design
Distribution channel target distribution channel target
distribution channel
Distribution decision
Distribution policy distribution strategy
Distribution distribution
Distributor/Store (Private Brand) Brand Distributor/Private Brand
Distributor distributor
Diversification diversification
withdraw one's capital or investment
Transfer of divestment
Investment recovery or liquidation
Divide dividends
Dog thin dog
Domestic target marketing strategy: the marketing strategy of domestic target market positioning
Discard the product discard the product.
dry-clean
Dual/dual channel distribution system
Copy (media) copy
Dupont DuPont company
Durability durability
E
Early procurement and late procurement are adopted in the early and late stages.
earnings per share
Economic and technical factors
Economic power economic right
scale economy
Education service
Validity validity
Efficiency efficiency
Electrolux Electrolux
Urgent need for goods
Emerson electricity
emotional appeals
Empathy
Empirical evidence empirical examples
Authorization authorization
Coding coding
End use
Endorsement consent
Engineering (product) engineering design
Entrepreneur strategy
Entry strategy
Environment and packaging disposal environment and packaging treatment
environmental factor
Environmental scanning Environmental scanning/analysis
Environmental strategy
Set up an organization
Ethics audit (company) ethics audit
marketing ethics
Ethnic composition
European Common Market (ECM)
Evaluation and reward system
Evaluation and selection of suppliers Evaluation and selection of suppliers.
Evaluate alternatives to evaluate alternatives/options.
brand evaluation lot.,co
Event sponsorship
Event activity
The daily low price (EDLP) is low every day.
Trigger combination of elicitation set
Evolution of the market
Exchange exchange
exclusive dealing
exclusive distribution
Executive summary
Exhibition media display advertising media
existing market
Export barrier
Extended path expansion method
Expectation Metrics (Customer) Expectation Metrics
Customer expectation Customer expectation
Expected unit sales estimated output
Expected value expected value
learning curve
Experimental research experimental research
Expert power expert power
exploratory research
Export agent (business)
Export wholesaler
Export management company
Exporter
Exit exit
outward cargo
Extended use strategy
Expand sales growth to expand market share
External data source external data source
external environment
Past sales trend speculation method
F
An auxiliary/intermediary institution of a promotion institution.
Factor analysis factor analysis method
fashion
Family brand
Family life cycle
family structure
Agricultural products agricultural products
Fast moving consumer goods (FMCG) rapidly changing consumer goods.
Fear/call for attention
Characteristic feature
Federal department store
Federal trade law
FedEx
Feedback data feedback data
Field market test
Financing financing
Fishery fishery
Fit and finish the firmness and appearance.
fixed cost
regular wage
Flank attack strategy
Sideguard/Fighting Brand Fighting Brand
Flank and encirclement strategy flank attack and containment strategy
Flat organizational structure
FOB origin pricing FOB origin pricing method
Centralized strategy
Followers followers
Ford Ford company
Foreign middleman
Forestry forestry
Formalization/normalization
Compounding formula
Fortress/position-defensive strategy defensive fortress strategy
Fortune Magazine
Forward integration
Franchise system
franchise
Toll-free number Toll-free number
Free goods, free goods.
Free freight pricing method
Fringe benefits small allowance
Frontal attack strategy
Analysis of full cost profitability
Full-service wholesaler
Functional competence and resource allocation Functional competence and resource allocation
Functional efficiency
The functional organization of salesforce organizes the sales team according to the sales function.
Functional organizational structure
Functional performance
Functional strategy
G
Game competition
Clearance clearance
Gatekeeper information sender
General behavior descriptor general behavior variable
ge
General food company
Department store discount chain store Dazhong goods discount chain store
General Motors Corporation
Population characteristics of population regions
Geographical adjustment
geographical distribution
The geographical organization of salesforce organizes sales teams by region.
Gillette's razor
Global adjustment global adjustment
Global elite consumer market segment global elite consumer market
Global expansion global expansion
Global marketing control global marketing control
Global market global market
Global niche strategy and global opportunity strategy
Global standardization strategy
Global youth market segment global youth market
Globalization globalization
Global market expansion Global market expansion
The overall goal of the goal
Current Exchange Rate/Competitive Parity Pricing Competitive Parity Pricing Method
Product manufacturer
Goodyear Goodyear tire
Government agencies, government agencies
Government buyer
Government market
government restriction
greenhouse effect
grey market
Gross Domestic Product (GDP)
gross profit
GNP
gross profit
Gross Score (GRPs) Total Grade Index
Group/Category Product Manager Category Product Manager
Growth market
Market growth rate
The growth stage of product life cycle.
Growth-expansion strategy
Market leader's market growth strategy growth market strategy
Growth market strategy
Growth market positioning strategy
Guarantee/warranty guarantee
guarantee
Gucci Gucci (world famous fashion brand)
H
Haagen-Dazs Haagen-Dazs
hard technology
Harvard business review
harvest
Harvest pricing harvest pricing method
Harvesting strategy
medical care
Health Maintenance Organization (HMOS) (USA) Health Care Organization
Heavy buyer's big account
Hailmann Brewing Company
Heinz food
Beneficial benefits
Henkel Henkel
Hertz Hertz (American car rental giant)
HP
Stratum of strategy
High-profit/low-turnover retailers A high-profit/low-turnover retailer.
High market share global strategy, high market share global strategy
High contact service system
High participation product
High participation purchase is high participation purchase.
High market share strategy
Hilton Hilton
Holiday Inn
Homogeneous market
Honda Honda
Family life cycle
family
Hybrid technology
I
IBM international business machine company
Generation of ideas
New product creativity New product creativity/creativity
Creative screening process
Identifying market segments means identifying market segments.
Illinois tool factory
Image pricing image pricing
imitate the positioning
Imitation strategy
Impact assessment
Non-personal information source Non-personal information source
Implementation and control of marketing plan
Implementation and control of marketing plan
Carry out
Improvement or revision of existing products
Improvement or revision of existing products
Impulse buying
impulse buying
encourage
Income income
Increase the penetration strategy. Increase the penetration strategy.
Analysis of indirect cost profitability
Personal brand
individual value
Industrial products and services. Service industry, industrial products and services
Industrial product channel industrial product distribution channel
industry attractive
Industry attraction-business positioning matrix
Industry attraction-business positioning matrix
Industry trends
Industry evaluation industry evaluation
Industry evolution industry evolution
Lack of price elasticity
Influencers
Information and communication industry
Commercial information advertisement
information age
Information search information collection
Information technology information technology
Information information
Information-rich
Ingredients
Family personal interview
Internal use test internal use test
Innovation and innovation
innovate